Infomart Co., Ltd. Adopts Demo Platform "PLAINER". Driving CRM Integration and Company-Wide Deployment, Starting with Exhibition Demo Efficiency.
Key facts
- Infomart Co., Ltd. Adopts Demo Platform "PLAINER". Driving CRM Integration and Company-Wide Deployment, Starting with Exhibition Demo Efficiency.
- Infomart Co., Ltd. has adopted the demo platform "PLAINER" to streamline exhibition demos, integrate with CRM, and promote company-wide deployment, breaking through the "specialization barrier" in its extensive service offerings.
- Source: PR Times
- Date: April 2, 2026
Direct answer
Infomart Co., Ltd. has adopted the demo platform "PLAINER" to streamline exhibition demos, integrate with CRM, and promote company-wide deployment, breaking through the "specialization barrier" in its extensive service offerings.
- Citation
- Infomart Co., Ltd. Adopts Demo Platform "PLAINER". Driving CRM Integration and Company-Wide Deployment, Starting with Exhibition Demo Efficiency. (April 2, 2026), PR Times
- Source
- PR Times
- Date
- April 2, 2026
Infomart Co., Ltd. has adopted the demo platform "PLAINER" to streamline exhibition demos, integrate with CRM, and promote company-wide deployment, breaking through the "specialization barrier" in its extensive service offerings.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1457h 59m after Published)
PLAINER Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Dai Kobayashi; hereinafter "the Company") announces that Infomart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Shin Kimura; hereinafter "Infomart"), which operates the "BtoB Platform" promoting digitalization of inter-company transactions, has adopted the demo platform "PLAINER". This adoption has enabled the standardization of demo quality across various diversified services and the optimization of sales approaches based on behavioral data.
■ Background of PLAINER Adoption
Infomart offers numerous products across diverse vertical sectors, including the food industry, construction industry, and local governments. Due to the need for specialized knowledge and compliance with laws specific to each business unit and industry, there were significant hurdles in achieving cross-sectional service understanding and providing accurate demos to customers.
Specifically, Infomart faced challenges such as variations in presentation quality during exhibition demos due to differences in individual staff experience, increased maintenance man-hours due to UI changes in demo screens created with PowerPoint, and difficulties in managing the location of demo assets spread across a wide range of products. Therefore, Infomart decided to adopt PLAINER, which enables centralized management of demo content and eliminates individual dependency through a no-code approach.
■ Expectations and Utilization Methods for PLAINER
Infomart began utilizing PLAINER by first building small success stories within the marketing department. Currently, its utilization is progressing mainly in the following three areas:
1. Refreshing Exhibition Operations and Improving Appointment Acquisition Rate
Multiple scenarios tailored to the customer's industry and needs are prepared in advance, providing a concrete usage image on the spot. Furthermore, by linking a scheduling tool within the demo content, the "explanation" at the exhibition venue is transformed into an "experience," creating a flow that leads to securing the next appointment on the spot.
2. Optimizing Customer Approach through Seminar Measures and CRM Integration
By integrating PLAINER with MA tools and CRM, Infomart has achieved prioritization based on behavioral data such as "completion rate" and "time spent" on demo content. This enables real-time extraction of highly interested customers and personalized communication, contributing to an improved conversion rate to business negotiations.
3. Promoting Product Understanding and Expanding to Company-Wide Education
Leveraging the secondary effect that the creator's understanding of their own company's services deepens through the demo content creation process, Infomart plans to expand its use to new employee onboarding and visualization of internal operation manuals in the future.
■ Comment from Mr. Mizutani, Executive Officer, Marketing Department, Infomart Co., Ltd.
"We started by building small success stories in the marketing department, and from there, we ignited enthusiasm within the company. Members from other departments who experienced the demos we created at exhibitions naturally started saying, 'We want to use this in our team too,' and currently, the departments using it are expanding to include PdM, inside sales, and sales teams for local governments. Ultimately, we want to establish PLAINER as a 'company infrastructure' that is taken for granted, like CRM or groupware."
▼ Details of Infomart's case study can be found here
https://service.plainer.co.jp/case/infomart
▼ About the Demo Platform "PLAINER"
PLAINER is a service that allows anyone to easily create demo content by replicating and customizing software without code, ensuring that "the true value of the product is immediately conveyed." It enables the delivery of the product's inherent value to customers without providing a production environment, and also allows for access analysis for each content.
We support the realization of "customer communication utilizing product demos" in various situations, such as maximizing lead acquisition in marketing, standardizing sales demo skills, streamlining order processes, and systematizing CS onboarding.
▼ PLAINER service details here
https://service.plainer.co.jp/
＜About PLAINER Inc.＞
■ Company Overview
Company Name: PLAINER Inc.
Representative Director: Dai Kobayashi
Location: 3-13-18 Meguro, Meguro-ku, Tokyo
Business Activities: Development, operation, and sales of PLAINER
■ Services Provided
Software Enablement Platform "PLAINER": https://service.plainer.co.jp/
FAQ
What is the main purpose of Infomart's adoption of PLAINER?
The main purposes are to standardize the demo quality of diverse B2B services, optimize sales approaches based on behavioral data, and promote company-wide product understanding.
How has the demo experience at exhibitions changed with the introduction of PLAINER?
By preparing multiple scenarios tailored to customer needs and integrating with a scheduling tool, it is now possible to provide an efficient demo experience that leads to booking the next appointment on the spot.
How will PLAINER be utilized for internal education?
Leveraging the effect of deepening understanding of in-house services through the demo content creation process, it is planned to be expanded for new employee onboarding and visualization of internal operation manuals.