First Collaboration with Popular Plus-Size Influencer "Maimai"! Spring/Summer Fashion Items Combining Trendiness and Body Coverage to Go on Sale April 1st (Wednesday)

【Product URL】 https://www.bellemaison.jp/cpg/press/press_260325_016/press_260325_016_index.html

Senshukai Co., Ltd. (Headquarters: Osaka City, President: Satoshi Suzuki), which operates the mail-order business Belle Maison, will launch its first collaboration with its in-house brand "la*fite" (hereinafter referred to as "la*fite"), which develops women's fashion items for "plus sizes" (LL size and above), and influencer Maimai (@undimaimai), popular as a "friend to plus-size women." As collaboration items, a total of 5 items for the spring/summer season in sizes L to 4L, including pants and jackets, that thoroughly pursue both trendiness in design and materials and body coverage, will go on sale on Belle Maison Net on April 1, 2026 (Wednesday). (https://www.bellemaison.jp/)

【Background of Collaboration: Fashion that Solves the "Real Concerns" of Plus-Size Women】 Maimai, with over 80,000 Instagram followers, shares styling tips for plus-size women, positioning herself as a "friend to those who want to look slimmer even with a protruding stomach." Maimai receives many concerns from her followers, such as "I want to know tips to look slimmer" and "I want to enjoy fashion more, but I can't find clothes that fit me." In this collaboration, we aimed to develop products that allow plus-size women to purely enjoy fashion by leveraging the real concerns of plus-size women shared by followers and Maimai's expertise. Until now, "la*fite" has been creating products that can be worn ideally not by simply enlarging M-size items, but by focusing on "comfort" and "silhouette" tailored to plus sizes, in order to solve the problems with conventional plus-size products. In this collaboration, in addition to the conventional "la*fite" commitment, we have achieved a balance between trendy designs and silhouettes that flatter the body, without being bound by preconceived notions such as "fluffy blouses look bulky" or "light colors appear to expand the body." This is a carefully curated lineup where you can find "clothes you want to wear," not just "clothes you can wear."

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