Media Matching Platform "Nihon no Media" Renews Offer Service as "Market Window"

Sendenkaigi Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director: Tomoya Takahashi; hereinafter referred to as "Our Company") has renewed its offer service for the media matching platform "Nihon no Media," which has been provided since July 2022, and has newly launched it as "Market Window" (マーケの窓口).

Click here for the "Market Window" introduction site.

With this site renewal, the "Offer Service," which has been provided as a matching service since the launch of "Nihon no Media," has been renewed under the "Market Window" brand. Since the service began, we have created various success stories with advertisers, advertising agencies, and media/service providers. Furthermore, with the expansion and growth of our lineup of partner media and services, we have partially changed the structure to make it easier to utilize and clarified the content of the marketing support services provided. We have also added new content, such as a downloadable collection of main utilization examples.

[Main Additional Content]

・Limited Benefits

・Reasons for Selection

・Examples of Services Provided

・Comparison with Other Companies' Services

・FAQ

[Main Utilization Examples Added This Time: Partial Introduction]

<Example 1>

Concert at Harajuku Gaen Junior High School featuring "Anyone Can Play Piano" – Collaboration Realized for a Society of Symbiosis~

<Overview 1>

A piano concert utilizing Yamaha Corporation's "Anyone Can Play Piano" was held at the experiential event "2nd Hara-lympics" in June at Harajuku Gaen Junior High School, Shibuya-ku, Tokyo. The event was planned and operated by the school's student council and the local community, focusing on parasports with the aim of creating a "society of symbiosis." Meanwhile, "Anyone Can Play Piano," with its automatic accompaniment function, has provided opportunities for anyone to play the piano and enjoy music. The collaboration between the two was realized through the mediation of our company's "Nihon no Media."

<Example 2>

New Product for "Salon de Pro" for the First Time in 11 Years – Let's Reshape the Stagnant Self Hair Coloring Market~

<Overview 2>

Dariya Co., Ltd., which develops hair coloring products, has launched "Salon de Pro Oil Rich Cream Hair Color," its first new product in 11 years for self-hair coloring. As a measure to increase market share in specific areas, we utilized "Nihon no Media" to develop a distribution plan with "Sapporo Drug Store." A local-specific plan proposed by Hokkaido Television Broadcasting (HTB) led to increased share within the store.

*For other examples, please see below.

"Market Window" Case Study Site: https://www.advertimes.com/special/jpm/

About the Media Matching Platform "Nihon no Media"

"Nihon no Media" is a service platform where users can view media materials and pricing for free simply by registering as a member. It allows for bulk searches of over 1,000 diverse national media, including TV, radio, newspapers, magazines, as well as outdoor media and regional free papers, based on target audience, budget, and other criteria. Additionally, for users who obtain media information, we provide information for a fee if they wish to make direct contact.

Since the launch of the monthly magazine "Sendenkaigi," Japan's first advertising professional magazine, approximately 70 years ago, our company has built a network with advertisers, advertising agencies, and media/service providers, and has sincerely addressed the challenges faced by each company. "Nihon no Media" leverages the trust and neutrality cultivated over the years, along with the know-how gained from conveying numerous success stories through interviews, to create opportunities for various communication-related businesses to find optimal partners, thereby contributing to the development of advertising and other communication fields.

"Nihon no Media" Information Site: https://jpm.sendenkaigi.com/

About Sendenkaigi

Sendenkaigi Co., Ltd. is engaged in a diverse range of businesses, including publishing, education, events, awards, and consulting, starting with the monthly magazine "Sendenkaigi" launched in 1954. Through the publication of specialized magazines such as the monthly "Sendenkaigi," "Hanso Kai," "Kouho Kai," "Braine," and "Kankyo Business," and the operation of the web media "AdverTimes.," we disseminate the latest trends and practical knowledge related to marketing, creativity, and the environment. In addition, we focus on nurturing next-generation human resources by providing courses and training programs attended by approximately 100,000 people annually.

[Contact Information for This Matter]

Sendenkaigi Co., Ltd. "Nihon no Media" Market Window Representative

TEL: 03-3475-3010 / E-mail: houjin@sendenkaigi.co.jp

Reception Hours: Weekdays 10:00 AM - 6:00 PM (Excluding Saturdays, Sundays, and holidays)