Senbun Kaigi Announces the Launch of the '53rd Comprehensive Course for Editorial and Writing Training' on August 29 (Sat)

Senbun Kaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Tomoya Takahashi) will launch the '53rd Comprehensive Course for Editorial and Writing Training' on Saturday, August 29, 2026. This course aims not only to produce skilled editors and writers, but to cultivate content creators who consistently deliver material that readers genuinely want to engage with.

Learn more here

Key Features of the Course

Over a six-month period with 40 total sessions, participants will develop three core competencies:

- Techniques for creating compelling editorial concepts

- Interviewing skills to extract original, first-hand information that generative AI cannot replicate

- Writing clear, impactful content using AI tools, while also mastering the art of crafting emotionally resonant, human-centered prose

These skills—planning, research, and writing—are not only essential for editors and writers, but also highly valuable for professionals in marketing, public relations, strategic planning, web development, HR, sales, and anyone involved in content creation within organizations. They are also ideal for individuals aiming to publish zines or participate in literary markets.

Featured Instructors

Shun'ichi Yamada (Writing Instructor), Hideo Shinoda (Nikkei BP Institute), Kazuo Yamaguchi (Tech Venture Research Institute), Shunsuke Kanizawa (NewsPicks Studios), Takahiko Hoshino (Editor-in-Chief, President Magazine), Tomomi Sato (Writer & Columnist), Shigeki Matsuo (Web Rider), Koichiro Shima (Executive Officer at Hakuhodo; Director, Creative Director, and Editor at Hakuhodo Kettle), Masaki Watanabe (Senior Managing Executive Officer, Editor-in-Chief of New R25), Kazunari Yonemitsu (Game Writer, Freelance Writer, Professor at Digital Hollywood University)

Shinya Kizaki (Sports Writer) and others

*Instructors listed have participated in the past two years.

Target Audience

- Individuals with no prior experience who wish to become freelance writers

- Those currently writing as a side job and aiming to transition into full-time writing

- Individuals seeking employment or career changes at publishing houses, web media companies, or editorial production firms

- Active editors and writers who feel limited by self-study

- Professionals in corporate or nonprofit organizations involved in PR, marketing, web content, and communications

Learn more

What You Will Learn

◎ How to create compelling editorial concepts

Learn concept development from current and former magazine editors-in-chief, publishing directors, and top-tier writers—before even focusing on writing technique. Participants will complete concept assignments and receive personalized feedback from instructors.

◎ Interviewing skills to uncover unique, first-hand information

In an era of repetitive online content, learn how to prepare for interviews and conduct them effectively to uncover insights and truths only you can reveal.

◎ Writing clear content with AI / Creating emotionally powerful, human-centered prose

Master the principles of writing content that leverages AI for clarity while preserving the human warmth, passion, and authenticity that truly moves readers.

◎ Foundational knowledge in design, photography, video, and copyright

Even without a design background, learn essential basics in layout, visual content, and intellectual property rights that every editor and writer should know.

◎ Capstone project: Full-cycle editorial production

As a culminating project, each participant will produce a 6,000-word article from concept to final draft. This can serve as a portfolio piece or a strong asset for job applications and career advancement.

▼ View past outstanding works (redirects to AdverTimes website)

Weekly Information Sessions

Free online information sessions are held weekly to introduce the course content and learning approach. We will provide detailed explanations on the curriculum, assignments, participant profiles, and past student achievements, and answer your questions in real time.

Upcoming sessions: June 17 (Wed) 18:30–20:00 / June 20 (Sat) 19:00–20:30

*Sessions will continue weekly thereafter

Register for the information session here

Free Trial Lecture on June 24 (Fri)

Join a free trial lecture led by Noritaka Tokuriki (note Inc.), who will explain what you’ll learn in the course, the insights you’ll gain, and how to apply them in your career. A Q&A session will follow. This is a great opportunity for anyone considering enrollment.

Instructor: Noritaka Tokuriki (note Inc.)

Date: June 24 (Fri), 19:00–21:00

Register for the free trial lecture

Course Overview

Start Date: August 29 (Sat)

*Weekly on Saturdays: 13:30–15:30 / 15:50–17:50

Total Sessions: 40

Format: Hybrid (online or in-person, participants can choose)

Capacity: 100 participants

*Applications will close once capacity is reached.

Details and registration here

About Senbun Kaigi

Founded in 1954 with the launch of the monthly magazine 'Senbun Kaigi,' Senbun Kaigi Co., Ltd. has expanded into publishing, education, events, awards, and consulting. The company publishes specialized magazines including 'Senbun Kaigi,' 'Hansoku Kaigi,' 'Kouhou Kaigi,' 'Brain,' and 'Environmental Business,' and operates the web media platform 'AdverTimes,' delivering the latest trends and practical knowledge in marketing, creativity, and sustainability. Additionally, it offers training programs attended by approximately 100,000 people annually, focusing on nurturing the next generation of industry professionals.