Training by Dentsu's Shunya Araki, Author of 400,000+ Copies Bestselling Books: 'Essential Language Expression Training for Business Professionals – Shunya Araki Class' Launches on July 26 (Sun) by Publicity Conference

Kodansha Publicity Conference Co., Ltd. (Headquarters: Minato-ku, Tokyo / President & CEO: Tomoya Takahashi) will launch the 'Essential Language Expression Training for Business Professionals – Shunya Araki Class' on August 26, 2026 (Sunday). This training program consolidates the expertise of Shunya Araki, a copywriter with nearly 20 years of experience and author of multiple bestselling books on language expression totaling over 400,000 copies in sales.

Features of the Course

In today’s AI-driven era, a major challenge for modern business professionals is the ability to “articulate thoughts clearly.” Have you ever struggled to organize your words during meetings, document creation, or social media posts? Do you find it difficult to express your thoughts clearly even when you have ideas in mind? In this age of unprecedented information overload, the ability to articulate thoughts effectively is essential for every business professional.

Language expression is not a special talent—it is a skill anyone can develop. This course teaches practical techniques to clarify vague thoughts and transform them into impactful messages, helping participants break through the “barrier of articulation.” The program is open to all professionals, regardless of whether they work in advertising. A one-day, lecture-and-workshop-based program is designed to help participants master this skill.

Instructor

Shunya Araki (Copywriter at Dentsu / Certified Career Consultant)

Born in Miyazaki City, Miyazaki Prefecture in 1980. Graduated from Hitotsubashi University and joined Dentsu in 2005. After working in the sales division, he moved to the creative division. As a copywriter, he has contributed to branding for numerous products, companies, and organizations, completing over 100 projects and winning more than 20 awards domestically and internationally. Beyond advertising, he has supported concept planning for major international events and helped companies define their mission, vision, and values. His bestselling books include 'Why People Who Can Instantly Articulate Succeed,' 'Your Thoughts Instantly Become Words: Instant Language Expression Training' (SB Creative), and 'How to Articulate Your Thoughts' (PHP Institute), with total sales exceeding 400,000 copies. Recently, he has conducted numerous corporate seminars and workshops centered on “language expression.”

Target Audience

- Professionals who feel their words are not being understood in daily business situations - Those who struggle to express their thoughts clearly - Individuals who find it difficult to organize their ideas or turn them into coherent proposals or documents

Curriculum

Session 1: The Difference Between 'Articulation' and 'Communication' / Why Deep Thinkers Can Articulate Better

Session 2: The Art of Listening That Enables Articulation / [Practical Workshop] Using the 'Language Expression Notebook Method' to Clarify Thoughts

Session 3: The Golden Balance Between 'Concrete' and 'Abstract' for Effective Communication / [Practical Workshop] Language Expression Training to Eliminate Miscommunication

Event Overview

Date: July 26, 2026 (Sunday), 13:00–18:00 (including breaks)

Format: Hybrid (participants can choose between online or in-person attendance)

Capacity: 30 participants

※ Registration will close once capacity is reached.

Details and Registration: [Link]

About Publicity Conference

Founded in 1954 with the launch of the monthly magazine 'Publicity Conference,' Kodansha Publicity Conference Co., Ltd. operates diversified businesses including publishing, education, events, awards, and consulting. The company publishes specialized magazines such as 'Publicity Conference,' 'Promotion Conference,' 'PR Conference,' 'Brain,' and 'Environmental Business,' and operates the web media platform 'AdverTimes.' Through these channels, it delivers the latest trends and practical insights in marketing, creativity, and sustainability. Additionally, it offers approximately 100,000 training sessions annually, focusing on nurturing the next generation of talent.