Grasp the Core of Your Brand with Creative Thinking: A Practical Branding Course by Yukiya Hagiwara, Starting July 31st!

Sendenkaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Tomoya Takahashi) will launch the 'Grasp the Core of Your Brand with Creative Thinking: A Practical Branding Course by Yukiya Hagiwara' on Friday, July 31, 2026. This practical course focuses on the 'creative thinking' emphasized by Mr. Hagiwara, allowing participants involved in brand launch, redefinition, and management to take away perspectives and methods they can use from tomorrow.

■ Features of This Course

There is no clear correct answer in brand-building work. This is why many workplaces face challenges such as 'inability to decide on a direction,' 'discussions stalling at abstract theories,' and 'measures ending up as one-off efforts.'

In this course, Yukiya Hagiwara, who has been responsible for service launches and brand management at Recruit for over 20 years, systematizes the thinking process common to brand launch, redefinition, and management, and methods for finding the core of a brand, based on the 'creative thinking' he has cultivated in practice.

Advance ambiguous brand discussions and grow into a person who can move the organization.

■ Profile of Yukiya Hagiwara

Recruit

General Manager / Creative Director, Creative Direction Department, Marketing Division

Born in Yamanashi Prefecture. Graduated from Musashino Art University and joined Recruit Co., Ltd. He has been in charge of corporate branding for the Recruit Group and service branding and marketing for 'Jalan,' 'Hot Pepper Gourmet,' and 'Hot Pepper Beauty.' He served as creative director for the launch of many services such as 'Air Regi' and 'Study Sapuri.' He has won awards both in Japan and abroad, including the Cannes Lions Grand Prix. His total followers on social media exceed 110,000. He also planned and serves as an instructor for the creative thinking development program 'VCP' for working adults at his alma mater, Musashino Art University, and is involved in brand/design consulting for multiple companies and unique projects like 'Ekimore.'

Chairman of the Musashino Art University Alumni Association / Councilor of Musashino Art University / Visiting Researcher at the Musashino Art University Social Creative Research Institute / Creative Committee Member of JAA, Japan Advertisers Association / Prefecturally Certified Yamanashi Ambassador

■ Target Participants

・Brand managers, marketers, and in-house creators involved in brand launch, redefinition, and management at operating companies.
・Those who want to verbalize the core of a brand while working alongside new business or service development.
・Executives and business owners at startups who want to grow their business and brand simultaneously.
・Those at agencies/production companies who want to go beyond expression production to upstream brand design and operational design.

■ What You Can Learn in This Course

・A thinking framework for facing brand challenges with no clear answers.
・Practical skills to discover and verbalize the core of a brand.
・Brand judgment criteria to advance internal decision-making.
・Branding power from a business perspective, not limited to expression production.
・Practical approaches to involve the organization and permeate the brand.

■ Free Trial Session on Friday, June 12th

This trial session is for those considering taking the 'Grasp the Core of Your Brand with Creative Thinking: A Practical Branding Course by Yukiya Hagiwara' starting Friday, July 31st. Please feel free to join if you are interested.

Mr. Yukiya Hagiwara, the instructor of this course, will talk about what you will learn, what insights you can gain, and how to apply what you learn. There will also be a Q&A session, so you can ask questions freely.

Instructor: Yukiya Hagiwara
Date: Friday, June 12, 2026
Format: Online

■ Overview

Dates: Friday, July 31, 2026; Friday, August 28, 2026; Friday, September 18, 2026

Time: 19:00 - 21:00 on all dates

Number of Sessions: 3 sessions total

Format: In-person (Sendenkaigi Omotesando Seminar Room) & Online Live Streaming

Capacity: 15 participants

*Applications will close once the capacity is reached.

About Sendenkaigi

Sendenkaigi Co., Ltd. started with the monthly magazine 'Sendenkaigi' first published in 1954, and now develops multifaceted businesses including publishing, education, events, awards, and consulting. Through the publication of specialized magazines such as 'Sendenkaigi,' 'Sales Promotion Kaigi,' 'Public Relations Kaigi,' 'Brain,' and 'Environmental Business,' and the operation of the web media 'AdverTimes.,' it disseminates the latest trends and practical knowledge related to marketing, creativity, and the environment. Additionally, it provides courses and training attended by approximately 100,000 people annually, focusing on nurturing the next generation of talent.