Senshu Kaigi Launches New Brand 'Noren Kaigi' to Connect Non-Financial Information and Corporate Value

Senshu Kaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Tomoya Takahashi) has launched a new brand, "Noren Kaigi."

Amidst the progress of M&A, business succession, and corporate restructuring, "Noren Kaigi" is a business media that takes the accounting concept of "Noren" (goodwill) as its starting point. It spans areas related to corporate valuation and capital markets such as IR, M&A, business succession, and IPO, connecting "non-financial value" including human capital and brands.

### ■ What is "Noren Kaigi"?

As M&A, business succession, and corporate restructuring advance, the concept of "Noren" is once again drawing attention.

While "Noren" in accounting is recorded as the difference between the acquisition price and net assets, its true nature is an evaluation of the excess earning power expected in the future. Intangible values that a company possesses, such as customer base, human resources, organizational culture, trust, and brand power, are elements that underpin this "Noren." These values influence corporate value not only at the time of acquisition but also in normal business operations and information disclosure.

"Noren Kaigi" leverages the expertise in communication that Senshu Kaigi has cultivated over the years. Through articles and events, it will disseminate information on how to grasp invisible values, how to communicate them, and how to connect them to improving corporate value.

### ■ "Noren Kaigi" Special Website Launched

Website [here](https://www.advertimes.com/special/noren-kaigi/)

A special website for "Noren Kaigi" has been launched within "AdverTimes.," a media operated by Senshu Kaigi. It will provide the latest trends, including information on seminars and events, related news, and success story interviews.

**Key Keywords**
- Corporate Value Improvement
- Visualization of Intangible Assets
- Disclosure of Non-Financial Information
- Integrated Reporting / IR Strategy
- M&A
- Business Succession
- IPO
- Corporate Branding
- Reputation Management

Keywords: Noren Kaigi, Noren, IR, M&A, IPO, Integrated Report, Business Succession