[New Book Announcement] 'Reverse AI Strategy for Leaders: Cultivating People, Transforming Organizational Culture, and Creating Business' to be Released March 30th

Sendaikaigi Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Tomoya Takahashi), a specialized publisher in advertising and marketing, will release 'Reverse AI Strategy for Leaders: Cultivating People, Transforming Organizational Culture, and Creating Business' on March 30th at leading bookstores nationwide and online bookstores. This book documents the six-month practical implementation following the 'AI Driven Declaration' announced by advertising agency Shinto Tsushin in September 2025. It explains practical methods for creating new businesses using AI from the perspective of a CEO who has built their own AI system and 'maximizes AI usage.'

Release Date: March 30, 2026 / Publisher: Sendaikaigi Author: Tetsuya Tani Price: 2,310 yen (2,100 yen + tax) ISBN: 978-4-88335-649-3 Format: 292 pages, 46 size Details and purchase are available here.

Generative AI is the 'Last Trump Card for Small Organizations to Defeat Large Ones' The author reveals the entire process of organizational transformation practiced in the field, having built their own AI system.

◆ Key Takeaways from This Book ◆

① Practical Management Method with a 'Three-Layer Structure': Presents a method to elevate AI from a mere tool to a strategy itself through three steps: 'Talent Development,' 'Operational Improvement,' and 'Business Creation.'

② Abundant Specific Examples Offer Hints for Taking the Next Step: Introduces concrete mechanisms and practical examples that can be immediately applied in the field, rather than remaining at abstract theory.

③ The Real Daily Life of a CEO Focused on AI: Depicts the realistic daily life of a CEO (the author) who builds their own AI system and even creates an AI clone and an AI secretary.

Author Profile Tetsuya Tani Joined Shinto Tsushin in 2001 and grew the direct mail advertising business from scratch to a scale of 5 billion yen. In 2015, he was appointed Representative Director and President to rebuild the struggling PR company Kyodo Public Relations. He has been involved in management, undertaking M&A for over 10 companies, including the business revitalization of Kyodo Public Relations and the influencer marketing company VAZ. He returned as Representative Director and President of Shinto Tsushin in 2024. Recognizing the potential of generative AI, he is actively engaged in supporting generative AI adoption, consulting, and business development. Content Introduction Generative AI is the 'last trump card' for small and medium-sized enterprises that have fallen behind in the DX wave— On September 1, 2025, advertising agency Shinto Tsushin abruptly announced the 'AI Driven Declaration.' The company announced its intention to visualize the AI utilization level of all employees, re-evaluate all operations from an AI-centric perspective, and launch new businesses using the power of AI. What separates winners from losers is the will of the leader to connect AI to their company's value creation. This book details the organizational transformation process that the company has practiced, aimed at all leaders who wish to bring about change using AI.

〈Shinto Tsushin's 'Three-Layer Structure' for...