Complete Guide to 'Budget Requests', 'Specification Drafting', and 'Proposals' for Local Government Digital Ads! | Speaking at the 'Digital Advertising Basics Course for Local Governments' Hosted by sembear LLC and JICDAQ

sembear LLC (Headquarters: Shibuya-ku, Tokyo; CEO: Kotaro Haruta) announces that CEO Haruta will speak at the webinar for local government officials, 'Digital Advertising Basics Course,' hosted by the Japan Joint Industry Committee for Digital Advertising Quality & Guaranty (JICDAQ) on May 11, 2026. In this webinar, based on the experience of serving as a digital marketing support and advisor for many local governments, he will thoroughly explain everything from 'budgeting' and 'specification drafting' to 'proposal screening,' which are essential when municipalities implement digital advertising. We invite all municipal staff involved in digital advertising for tourism, migration, hometown tax, city promotion, etc., to participate.

Overview of the Webinar Title: Digital Advertising Basics Course Date and Time: Monday, May 11, 2026, 16:00 - 17:15 Venue: zoom webinar Target: Officials of ministries and local governments PR personnel and those interested in digital advertising (internet advertising) Capacity: 500 people Participation Fee: Free Organizer: Japan Joint Industry Committee for Digital Advertising Quality & Guaranty (JICDAQ) Registration URL: https://form.jicdaq.or.jp/kisokouza2605

Background of the Webinar The Importance of Utilizing Digital Advertising in Local Governments In 2020, total internet advertising expenditure surpassed the combined total of the four traditional mass media (TV, radio, newspapers, magazines) and continues to grow. As digital becomes the mainstream of information distribution in Japan, not limited to advertising, and its importance accelerates further, it is urgently necessary for local governments to utilize digital tools for information dissemination and expanding the related population.

In a survey from a seminar held by sembear LLC the year before last, the percentage of local governments answering 'interested in implementing digital marketing' was close to 90%, but currently, the percentage actually implementing it remains at less than 20%.

Challenges of Digital Advertising in Local Governments While active utilization of digital information dissemination and digital advertising is important for local governments as described above, there are various reasons why actual utilization has not progressed.

Among the various reasons, 'municipality-specific business processes' such as 'budget requests,' 'specification drafting,' and 'proposal screening' are particularly major factors. Regarding what knowledge is required and how to execute these processes, the know-how has not permeated, and it can be said that the current situation is that the method itself for municipal staff to tackle this is unclear.

About this Webinar Based on the above challenges, in this webinar, Mr. Niino, Managing Director of the Japan Interactive Advertising Association (JIAA), will speak on 'Basics and Points to Note in Digital Advertising', providing local government officials with an overview of digital advertising and its importance. From our company, CEO Haruta will discuss 'Specification drafting...'