Investing in People Creates the Future. Reported Selection as "300 Brilliant SMEs" to Beppu Mayor

SEKIYA RESORT CO., LTD. (Location: Beppu City, Oita Prefecture) paid a courtesy visit to the Mayor of Beppu on June 22, following its selection as one of the "300 Brilliant SMEs" chosen by the Small and Medium Enterprise Agency.

During this visit, the company reported on its selection, expressed gratitude to the local community for their daily support, and shared its aspirations for further contributions to the region.

Selected for the Small and Medium Enterprise Agency's "300 Brilliant SMEs" Program

The "300 Brilliant SMEs" program is an initiative by the Small and Medium Enterprise Agency to select SMEs that continue to grow in various fields, such as through innovative initiatives, contributions to the regional economy, and human resource development.

Our company was selected in the "Investment in People and Environmental Improvement" category.

At SEKIYA RESORT, based on the philosophy that "as people grow, so do the company and the region," we are committed to creating an environment where each employee can proactively take on challenges and grow.

Initiatives for Organizational Development Through Investment in People

Our company focuses on recruitment activities that emphasize resonance with our philosophy, aiming to hire individuals who can thrive long-term while sharing our values.

We have also introduced a promotion system for chief and assistant manager positions based on self-nomination, providing career development opportunities for individuals to challenge themselves regardless of age or tenure.

Furthermore, our Assistant Manager Training Program (SATP) offers a training period of approximately six months, supporting the acquisition of necessary knowledge and skills for their roles, as well as their growth as management personnel who support the organization.

In addition, we are dedicated to creating an environment where employees can work with peace of mind and continue to take on new challenges, such as achieving a complete two-day weekend system in the accommodation industry.

These efforts in philosophy-aligned recruitment, a career system that encourages self-challenge, continuous human resource development mechanisms, and the creation of a comfortable work environment were recognized, leading to our selection as one of the "300 Brilliant SMEs."

Reporting Selection to Beppu Mayor

On the day of the courtesy visit, Representative Director Hayashi reported on the selection as one of the "300 Brilliant SMEs."

He expressed gratitude for being able to continue our business in the Beppu region, conveyed his appreciation for the support received from the local community and stakeholders, and stated our commitment to remaining a company that grows together with the region.

Towards Becoming a Company That Grows with the Region

SEKIYA RESORT will continue to strive to be a company where employees can work with vitality and create new value for the region through our ongoing initiatives in human resource development and creating a comfortable work environment.

SEKIYA RESORT Official Website:

https://www.sekiyaresort.jp/

About SEKIYA RESORT

GALLERIA MIDOBARU Terrace Midobaru Bettei Haruki

SEKIYA RESORT CO., LTD. is engaged in the operation of inns and hotels and new business development, based on its accommodation business with over 120 years of history in Beppu City, Oita Prefecture, and guided by the philosophy of "Brightening the World and People Through Travel."

Representative Director Taichiro Hayashi is committed to creating accommodations that break away from the traditional framework of hot spring inns. He pioneered the opening of the designer ryokan "Bettei Haruki" in Beppu, establishing a new style of accommodation. Since his joining the company, sales have grown more than 30-fold, creating new value for the region.

Currently, the company operates three facilities in Beppu City: "Bettei Haruki," "Terrace Midobaru," and "GALLERIA MIDOBARU." Each facility, with its distinct concept, has gained support from many customers. "GALLERIA MIDOBARU" has received domestic and international design awards, and "Terrace Midobaru" was selected as the best among approximately 1,500 companies nationwide at the "5th Ryokan Koshien Grand Prix."

Additionally, the company has been recognized as a Best Company by the Great Place to Work® Institute Japan in their "Best Workplaces Ranking."

Furthermore, SEKIYA RESORT is challenging itself to expand the very value of travel through new ventures such as the development, sales, and operation of the "100 Year VillaTM" series of hotel condominiums.

SEKIYA RESORT will continue to aim for value creation that brightens people and the world through travel, while growing together with the region.

Company Overview

Company Name: SEKIYA RESORT CO., LTD.

Representative: Taichiro Hayashi

Head Office Address: 5-57 Horita-cho, Beppu City, Oita Prefecture, 874-0831

Established: June 8, 1965

Business Activities: Operation of inns and hotels; Real estate; Ownership and management of inns and hotels; Aquaculture; Catering; etc.