CRUSH CRASH PROJECT Launches First Partnership in Okinawa with Interior Shop 'maxplus'

CRUSH CRASH PROJECT, an interior collection designed by Seki Furniture (based in Okawa City, Fukuoka Prefecture; President: Hideki Haruta), announced that 'maxplus HOME FURNISHINGS STORE' (hereinafter 'maxplus') has become the first partner in Okinawa Prefecture to join its partnership system, 'CRASH BUDDY'S SHOP.'

To commemorate the partnership, the companies have launched the exclusive 'Nook Sofa,' an upgraded version of the 'Pluto Sofa,' which is CRUSH CRASH PROJECT's top-selling sofa with over 30,000 units sold.

## CRASH BUDDY'S SHOP

'CRASH BUDDY'S SHOP' is a new form of partnership that CRUSH CRASH PROJECT develops with partner stores that deeply resonate with the brand's vision, worldview, and lifestyle proposals among retailers nationwide.

Beyond simple product procurement and sales, the partnership aims to deepen ties with stores that share the brand's spirit in spatial creation and lifestyle proposals, delivering unique interior experiences to local customers. This marks the 15th participant in the CRASH BUDDY'S SHOP program.

## About maxplus

maxplus is an interior shop located in the central part of the main island of Okinawa. With the theme of 'proposing fun in interior design by adding more,' the shop provides items and spatial proposals to help customers make their lives more personal and enriched.

To mark the launch of the CRASH BUDDY'S SHOP partnership, a dedicated display area for CRUSH CRASH PROJECT has been newly established inside the store. Customers can experience the brand's signature mix-styling, which incorporates diverse tastes such as natural, vintage, and modern. The store is also preparing a space within its café featuring items from the OASIS brand. In addition to experiencing the brand's worldview, customers can purchase the exclusive 'Nook Sofa.'

## Exclusive Model Upgrading a Popular Sofa

The 'Pluto Sofa' was created with the simple desire for a 'sofa where you can relax deeply.' It has been supported by many users for its 'soft, sinking comfort' provided by a low silhouette, loose upholstery, and abundant feathers. Since its release in February 2021, it has exceeded 30,000 units in cumulative sales and remains the unchallenged No. 1 popular series in the CRUSH CRASH PROJECT sofa category.

This limited model inherits the commitment to 'comfort' that the Pluto Sofa has maintained since its release and has been updated as a joint project with maxplus.

### Exclusive 'Nook Sofa'

'Nook' means a cozy place where you can take a break. As the name implies, it has been designed to provide deep relaxation, the kind that makes you want to stay once you sit down.

While maintaining the 'sinking comfort' that is the hallmark of the Pluto Sofa, it adopts a high-back design to provide firm support up to the head, bringing deep relaxation. It is a sofa planned with the priority of 'cherishing time to relax' in daily life, which conforms to the body the more it is used.

## Product Information

- Product Name: Nook Sofa
- Colors: 1 color (Milky Beige)
- Lineup: 3-seater, 2.5-seater, stool

## Store Information

- Store Name: maxplus HOME FURNISHINGS STORE
- Address: Living Design SQUARE awase, 3-20-1 Yogi, Okinawa City, 904-2174
- Phone: 098-930-0002
- Business Hours: 10:00 - 19:00 (Open 365 days)
- Official Website: https://maxplus.jp
- Official Instagram: https://www.instagram.com/maxplus55