Gaining Popularity Among Younger Generations! "Fluffy Feel" You Can't Help But Touch — "Bebichhichi" New Standard Keychain Now On Sale

Sekiguchi Co., Ltd. (Location: Tokyo / Representative Director and President: Hisataka Yoshino) is pleased to announce the successful launch of keychains as a new standard product for its original character, 'Bebichhichi,' available nationwide at retailers, e-commerce stores, and character specialty stores since early March 2026.

The keychains retain Bebichhichi's charm while being sized perfectly for carrying around. They are made from soft, fluffy boa material, making them irresistible to touch.

Their small size fits snugly in the palm of your hand, making them ideal as trendy bag charms.

Also noteworthy are their adorable round eyes, distinct from Monchhichi, which make you want to gaze at them.

We plan to expand our product lineup further as we approach Bebichhichi's birthday on October 30.

Product Details

【Product Name】Bebichhichi Keychain Boy / Girl

【Price】2,200 yen each (tax included)

【Size】H10×W9×D5cm

【Copyright】© Sekiguchi

【Product Features】Keychain size that fits in the palm of your hand.

Comes with a ball chain, so it can be attached to bags or pouches.

We focused on the body proportions, adjusting them to maintain the same balance as the standard S-size Bebichhichi, just miniaturized.

【Bebichhichi】

Bebichhichi are twin babies brought by a stork on October 30, 2004, to Monchhichi, who had their wedding on their 30th anniversary.

There are two of them: the curious boy "Bebichhichi-kun" and the shy girl "Bebichhichi-chan."

In 2024, they celebrated their 20th anniversary.

Coinciding with trends like "baby face" and "babumi," they are gaining support from a new generation of young people.

Bebichhichi Official X: https://x.com/bebichhichi1030

Bebichhichi Introduction on Monchhichi Official HP: https://www.monchhichi.co.jp/about/characters/bebi/

【Sekiguchi Co., Ltd.】

"Connecting the world with love and dreams" - A plush toy manufacturer with 108 years of history.

We plan, manufacture, and sell plush toys, miscellaneous goods, dolls, and music boxes for Sekiguchi's original characters, including Monchhichi, and other licensed characters, pouring love into each product.

Sekiguchi Co., Ltd. HP: https://www.sekiguchi.co.jp/