Japan's First HASSELBLAD Specialty Space "HASSELBLAD Experience Space" Opens at Yodobashi Camera Multimedia Ikebukuro

Sekido Co., Ltd. (Head Office: Minato-ku, Tokyo, Representative Director: Takayuki Oshita), the general agent for Hasselblad in Japan, will open the "HASSELBLAD Experience Space," Japan's first specialty space for HASSELBLAD, in the camera corner on the 2nd floor of Yodobashi Camera Multimedia Ikebukuro. Visitors can try out current Hasselblad cameras and lenses handled by Yodobashi Camera to check their image quality and operability before purchasing.

Japan's First "HASSELBLAD Experience Space"

This is a specialty space equipped with dedicated fixtures and panels that express Hasselblad's brand world, where you can actually try out current camera bodies and lenses in-store.

You can get your hands on Hasselblad products handled by Yodobashi Camera and check the resolution unique to 100-megapixel medium format mirrorless cameras, color reproduction, and the differences in image rendering between lenses. You can compare products according to your shooting style and purpose, and also see Hasselblad's expressive power in actual shots through large-format works displayed in the space.

Overview of Yodobashi Camera Multimedia Ikebukuro Store

Business Hours: 9:30 - 22:00

Address: 1-28-1 Minamiikebukuro, Toshima-ku, Tokyo 171-0022

Access: Directly connected to the East Exit of Ikebukuro Station (JR Yamanote Line, etc.)

Details: https://www.yodobashi.com/ec/store/0016/

Main Products Handled

●Hasselblad X2D II 100C

Equipped with Hasselblad Natural Color Solution (HNCS) for natural and beautiful color reproduction and high dynamic range (HNCS HDR). Continuous autofocus using PDAF and LiDAR accurately captures subjects, and 10-stop in-body image stabilization achieves sharp images with speed and precision even in difficult conditions.

https://www.hasselblad.com/ja-jp/x-system/x2d-ii-100c/

●HASSELBLAD 907X & CFV100C

A 100-megapixel medium format camera that supports three camera configurations in one unit, compatible with both classic analog and modern digital photography.

https://www.hasselblad.com/ja-jp/v-system/907x-cfv-100c

●HASSELBLAD XCD 2.5/55V

A standard lens with a focal length of 43 mm (35mm equivalent) and an aperture of f/2.5. It achieves soft bokeh and is ideal for documentary and portrait photography.

https://www.hasselblad.com/ja-jp/x-system/lenses/xcd-55v/

●HASSELBLAD XCD 3.4/75P

A lightweight portrait lens with a focal length of 59 mm (35mm full-frame equivalent) and an aperture of f/3.4. It captures fine details even in low light conditions and enhances the presence of the subject with its impressive bokeh.

https://www.hasselblad.com/ja-jp/x-system/lenses/xcd-75p/

About HASSELBLAD

A globally active camera brand headquartered in Sweden. Since 1941, Hasselblad cameras have continued to inspire photographers, capturing many well-known and iconic photographs. It was also a Hasselblad camera that captured the historic moment of humanity's first moon landing. For 80 years, Hasselblad has pushed the boundaries of storytelling through photography with its high-quality image output, sophisticated Scandinavian design, and precise technology, providing the ability and inspiration to create masterpieces.

https://www.hasselblad.com

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About Sekido

A leading company in drone sales and various support services, with a track record of transactions with over 45,000 companies and government agencies in Japan. Sekido pioneered the drone business in Japan and later became the first Japanese distributor for DJI, the world's largest drone manufacturer, operating comprehensive drone facilities in Toranomon, Tokyo, Yokohama, Kanagawa Prefecture, and Fukuoka City, Fukuoka Prefecture. Since June 2023, Sekido has been the general agent for Hasselblad in Japan.

Sekido Co., Ltd. 2-35-5 Nishi-Shimbashi, Minato-ku, Tokyo TEL: 03-5843-7836 FAX: 03-5843-7837 Reception Hours: Weekdays 10:00 - 17:30 https://sekidocorp.com

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<Inquiries Regarding This Press Release> Inquiry Form: https://pro.form-mailer.jp/fms/e9180bee126254 TEL: 03-5843-7836 FAX: 03-5843-7837

Reception Hours: Weekdays 11:00 - 17:00