[Important] JO1's Junki Kono Appointed Ambassador for Total Care Brand 'hada to kokoro'

Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masami Sekido; Securities Code: 9878) has decided to appoint Junki Kono, a member of the global boy group JO1, as the brand ambassador for our original total care brand 'hada to kokoro'. Various promotional measures will be rolled out sequentially starting April 2026.

Background for Appointment

Junki Kono is active as the main vocalist of the global boy group JO1 and has garnered significant support as a representative figure of the group.

'hada to kokoro' is a total care brand with product designs that meticulously focus on functionality, fragrance, and texture. We believe that Kono's passion, which is dedicated to visual aspects, voice, and expressiveness as a main vocalist, resonates with the brand's policy of not only focusing on visual design but also on the user experience and satisfaction. Therefore, we have decided to appoint him as our ambassador.

Profile of JO1 Junki Kono

Born January 20, 1998, from Nara Prefecture. Selected through viewer voting on the survival audition program 'PRODUCE 101 JAPAN', he debuted in 2020 as a member of the global boy group JO1.

Since their debut, all singles released to date have topped major music charts. Last year, they held a world tour visiting six cities and their first solo Tokyo Dome performance, attracting a total of 250,000 attendees, demonstrating their activities both domestically and internationally. In April 2026, they are scheduled to hold dome performances 'JO1DER SHOW 2026 "EIEN 永縁"' at Tokyo Dome and Kyocera Dome Osaka.

While leading the group as the main vocalist, Kono is also known as the 'mood maker' who lifts the overall atmosphere and morale with his inherent cheerfulness. Furthermore, he is actively expanding his range of activities alongside his artistic endeavors, including appearances on TV programs and dramas.

Comment from Brand Ambassador JO1 Junki Kono

I am very happy and honored to have been chosen as the ambassador for 'hada to kokoro'.

Since using the products, I've been impressed not only by the feel but also by the meticulous design, and I look forward to using them every day. I will work hard on promotions so that 'hada to kokoro' reaches many people and makes not only their skin but also their hearts beautiful. I am very excited.

Future Promotional Activities

Starting April 2026, we will sequentially implement various promotional measures featuring Kono, beginning with in-store displays nationwide. Through initiatives combining online and offline approaches, we aim to expand opportunities for more customers to learn about the brand.

Details of each initiative will be announced on the official brand website and official social media accounts in due course.

Brand Products

・All-in-One Cream Lotion 2,970 yen (tax included) / 90ml

This all-in-one cream lotion serves as a lotion, milky lotion, serum, and cream in one step after washing your face*1. Using our unique non-water emulsification method, we minimize the use of water and micronize the oil, achieving an unprecedented texture and usability. It delivers deep moisture to the stratum corneum*2.

・Multiplication Series

Multiplication Serum (4 types) ¥2,640 each (tax included) / 30ml

Multiplication Gelato Pack (4 types) ¥2,640 each (tax included) / 110ml

This series features a formulation design that focuses on the combination of two ingredients to directly approach the desired skin appearance. By creating synergy through combinations rather than individual ingredients, it enables skincare tailored to specific goals. In recent years, as consumers' understanding of ingredients has advanced, the need to 'choose ingredients that are necessary for me' has been increasing. This product aims to achieve both ease of selection and effectiveness by combining two carefully selected ingredients for each purpose.

About hada to kokoro

'hada to kokoro' is a total care brand born from the desire to deliver a 'virtuous cycle of beauty' that turns daily skincare time into a positive feeling.

With a commitment to Made in Japan, we pursue three values: comfort, enjoyment, and high functionality that satisfy the heart with every touch on the skin. We aim for an experience that makes you want to 'use it again tomorrow'.

*1 Functions as lotion, milky lotion, serum, and cream.

*2 The outermost layer of the skin.

hada to kokoro Official Website: https://hadatokokoro.jp/

hada to kokoro Official Amazon Store: https://x.gd/1MPiL

Instagram Official Account: hadatokokoro_official

X Official Account: hadatokokorojp

&choa! Official Website: https://andchoa.jp/collections/hada-to-kokoro

【Contact Information】

Sekido Co., Ltd.

TEL: 03-6300-6104

Email: hadatokokoro_campaign@sekido.com