Seven Premium Launches Summer Favorites: 'Choco Mint Ice' and 'Waffle Cone Hokkaido Melon' – Two Limited-Edition Premium Ice Creams Now Available!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) will begin sequentially releasing 'Seven Premium Choco Mint Ice' and 'Seven Premium Waffle Cone Hokkaido Melon' on a limited-quantity basis at Seven-Eleven stores nationwide starting Tuesday, July 14.

'Seven Premium Choco Mint Ice' is a shaved ice dessert with a soft, spoon-friendly texture achieved by freezing a mixture of mint syrup and ice. The balance between chocolate chips and mint ice has been carefully adjusted for optimal flavor. Meanwhile, 'Seven Premium Waffle Cone Hokkaido Melon' features green-fleshed Hokkaido melon puree in the ice cream and red-fleshed Hokkaido melon juice in the sauce, creating a milk ice that enhances the melon's natural aroma. Both products emphasize high-quality ingredients and craftsmanship, delivering a clean aftertaste and satisfying eating experience.

Summer’s favorite flavors—chocolate mint and melon—are back with Seven Premium!

Seven Premium Choco Mint Ice

Price: ¥178 (¥192.24 including tax)

Release Date: Starting July 14 (Tue), rolling out gradually

Sales Area: Nationwide

※ Limited quantity

The golden balance of chocolate and mint—delicious even for choco-mint beginners

※ Image is for illustrative purposes

We carefully balanced chocolate chips and mint ice to create a delicious choco-mint experience. By making the chocolate flavor slightly more prominent than the mint, even those who don’t usually eat choco-mint desserts will find this treat easy to enjoy.

Smooth, spoon-friendly texture

By mixing syrup and ice together before freezing, we achieved a smooth texture that’s easy to scoop. Mint extract is blended into the ice, allowing you to enjoy the refreshing aftertaste and cool sensation unique to mint.

Seven Premium Waffle Cone Hokkaido Melon

Price: ¥278 (¥300.24 including tax)

Release Date: Starting July 14 (Tue), rolling out gradually

Sales Area: Nationwide

※ Limited quantity

A simple yet luxurious taste using both green and red-fleshed Hokkaido melons

※ Image is for illustrative purposes

We combined smooth ice cream made with refreshing green-fleshed Hokkaido melon puree with a swirl of sauce made from red-fleshed Hokkaido melon juice, creating a refreshing summer treat. The rich aroma of Hokkaido melon and the visually appealing contrast are key highlights.

'Milk Ice' that enhances the melon flavor

※ Image is for illustrative purposes

By using a high-grade 'ice milk' formulation known for its rich milkiness and clean aftertaste, we bring out the melon’s natural flavor, allowing you to directly experience the ingredient’s charm while still feeling fully satisfied.

Comment from the Product Manager

We’re launching these two popular summer flavors again this year. This time, we focused on aligning with customer preferences. For 'Choco Mint Ice,' we pursued the perfect balance between mint’s refreshing coolness and chocolate chips, creating a creamy yet textured experience with a hint of icy crunch. For 'Waffle Cone Hokkaido Melon,' we wanted to evoke excitement at first sight, so we emphasized the striking contrast between the ice cream and the sauce. We hope customers enjoy these limited summer flavors.

※ Prices may vary by store.

※ Tax-included prices are calculated at the reduced tax rate of 8%.

※ Product availability may end early due to stock depletion or other circumstances. ※ Some stores may not carry certain items, or product names and specifications may differ. ※ Image is for illustrative purposes.

※ Sales area classification: https://www.sej.co.jp/products/area/

※ Information is current as of the date of release. For the latest updates, please check the official website.