Seven-Eleven Launches Two Onigiri Varieties Featuring 'Kashiwa Meshi' in Kyushu Region Stores

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) will launch two onigiri products based on 'Kashiwa Meshi,' a regional dish from Kyushu, at 2,470 Seven-Eleven stores across the Kyushu region (as of June 2026) starting Tuesday, July 14.

'Kashiwa Meshi' is a familiar home-style dish in Kyushu, traditionally made with chicken (referred to as 'kashiwa' in the region) and burdock root. Seven-Eleven has long offered this as a limited-time item in Kyushu, receiving positive feedback from customers. These two new products, now available exclusively in the Kyushu region, are also recommended to be enjoyed alongside noodle dishes such as udon and soba.

Seven-Eleven will continue to launch products that celebrate Japan’s rich food culture and support regional revitalization initiatives.

※1 Fukuoka, Saga, Nagasaki, Oita, Kumamoto, Miyazaki, and Kagoshima Prefectures

※2 Source: Ministry of Agriculture, Forestry and Fisheries website

https://www.maff.go.jp/j/keikaku/syokubunka/k_ryouri/search_menu/menu/kashiwa_meshi_fukuoka.html

<Product Overview>

Kashiwa Meshi Onigiri

Price: ¥138 (¥149.04 including tax)

Kashiwa Meshi Onigiri (2-pack)

Price: ¥220 (¥237.60 including tax)

About 'Kashiwa Meshi'

In Kyushu, chicken is traditionally called 'kashiwa,' and this dish features rice cooked with chicken and vegetables. The onigiri uses tender breast meat from young chickens raised in Kyushu. The rich flavor of chicken is enhanced by a carefully simmered chicken broth base, delivering a deeply savory taste.

Comment from the Product Team

'We aimed to expand our lineup with dishes that local customers are already familiar with and enjoy daily. We hope not only local residents but also visitors touring the region can experience and enjoy Kyushu’s unique food culture through these products.'

<Recommended Pairings>

Products recommended to enjoy with 'Kashiwa Meshi Onigiri' and the 2-pack (currently on sale)

Cold Tori-Ten Udon

Price: ¥460 (¥496.80 including tax)

Available in: Fukuoka, Saga, Nagasaki, Oita, Kumamoto, Miyazaki, Kagoshima, and Yamaguchi Prefectures

A chilled udon dish topped with tender, crispy chicken tempura that remains soft even when served cold.

Cold Maruten Udon

Price: ¥398 (¥429.84 including tax)

Available in: Fukuoka, Saga, Nagasaki, Oita, Kumamoto, Miyazaki, Kagoshima, and Yamaguchi Prefectures

A cold udon dish topped with 'maruten'—a round fish cake that is a staple topping for udon in Fukuoka and surrounding areas.

※ Prices may vary by store.

※ Tax-included prices are calculated at the reduced tax rate of 8%.

※ Products may become unavailable at stores once the planned quantity is sold out or due to other circumstances.

※ Some stores may not carry certain items, or product names and specifications may differ.

※ Images are for illustrative purposes only.

※ For details on regional product availability: https://www.sej.co.jp/products/area/

※ Information is current as of the date of release. For the latest updates, please check the official website.