Seven-Eleven Launches 'Local Excitement Gourmet Festival' Featuring 9 Regional Specialties in 8 Prefectures! App-Based Coupon Lottery Available for Every 2 Purchases

Seven & I Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) will launch the 'Local Excitement Gourmet Festival' at Seven-Eleven stores across 8 prefectures—Tochigi, Gunma, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, and Nagano—from Tuesday, July 14, to Monday, July 27, 2026.

This festival is timed to coincide with the summer vacation and the three-day holiday in July, when travel and outing demand increases. It features nine exclusive products developed in collaboration with beloved local brands and renowned restaurants, as well as items crafted using regional ingredients. Product developers from each region collaborated with the shared vision of making 'the unique flavors of each region more accessible in everyday life.' Through rice balls, noodles, and breads, customers can enjoy a culinary journey that evokes the experience of traveling to these local areas.

During the event period, a special campaign linked to the Seven-Eleven app will also be held, adding excitement and discovery to daily shopping.

Website URL: https://www.sej.co.jp/products/lcgourmet2607/

'Local Excitement Gourmet Festival' Product List (9 items total)

※All items are available exclusively at Seven-Eleven stores in Tochigi, Gunma, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, and Nagano prefectures.

Original Kanazawa Curry Spicy Chicken Katsu Curry Onigiri

Price: ¥278 (¥300.24 including tax)

Release Date: Starting July 14 (Tue), rolling release

Co-developed with Champion Curry, a famous Kanazawa curry restaurant. This onigiri captures the rich, deep flavor of Kanazawa-style curry. A convenient way to enjoy one of Ishikawa Prefecture’s most iconic local dishes.

Niigata Matsutake Mushroom & Cheese Pizza Bread

Price: ¥198 (¥213.84 including tax)

Release Date: Starting July 14 (Tue), rolling release

Features matsutake mushrooms, a signature ingredient of Niigata. A satisfying snack bread where the rich aroma of mushrooms blends perfectly with creamy cheese.

Hokuriku Flavor! Chilled Inari Udon with Rich Dashi

Price: ¥450 (¥486 including tax)

Release Date: Starting July 14 (Tue), rolling release

Inspired by 'Inari Udon,' a famous dish from Kanazawa, Ishikawa. Packed with savory dashi flavor, this chilled udon is perfect for hot summer days.

Shinshu Miso® Onigiri with Green Onion Miso

Price: ¥170 (¥183.60 including tax)

Release Date: Starting July 14 (Tue), rolling release

Onigiri made with the rich flavor of Shinshu miso. The roasted miso aroma and fresh green onion scent stimulate the appetite.

Half-Cut Chikuwa Bread with Tuna Mayonnaise

Price: ¥178 (¥192.24 including tax)

Release Date: Starting July 14 (Tue), rolling release

Inspired by a popular snack bread in Nagano and Yamanashi prefectures. Compact and easy to enjoy.

Azumino Coarsely-Grated Wasabi with Steamed Chicken and Grated Daikon Soba

Price: ¥520 (¥561.60 including tax)

Release Date: Starting July 14 (Tue), rolling release

The fresh aroma and mild kick of coarsely grated wasabi enhance the flavor of grated daikon and soba noodles. A refreshing dish ideal for hot summer days.

Pe-Young Sobameshi Onigiri

Price: ¥188 (¥203.04 including tax)

Release Date: Starting July 14 (Tue), rolling release

An onigiri version of 'Pe-Young Sauce Yakisoba' flavor. The addictive taste bursts in your mouth with the first bite.

Miso Pan (Miso Bread)

Price: ¥150 (¥162 including tax)

Release Date: Starting July 14 (Tue), rolling release

Inspired by a beloved local bread from Gunma Prefecture. A nostalgic taste featuring the sweet-savory flavor of miso.

Fragrant Dashi Broth: Hinokoya-Supervised Cold Sano Ramen

Price: ¥490 (¥529.20 including tax)

Release Date: Starting July 14 (Tue), rolling release

Supervised by 'Hinokoya,' a popular ramen shop in Sano City, Tochigi Prefecture. A chilled version of Sano ramen, known for its light broth and noodles, perfect for summer.

Comment from the Project Team:

'In addition to products made with ingredients nurtured by each region’s natural environment, we’ve collaborated with long-standing local brands and famous restaurants. We hope customers can easily enjoy the excitement and deliciousness of visiting these regions, right at their local Seven-Eleven store.'

Try Your Luck: Seven-Eleven App Coupon Lottery (Buy 2, Get a Chance)

Event Period: July 14 (Tue) to July 27 (Mon), 2026 (14 days)

Coupon Usage Period: July 14 (Tue) to August 3 (Mon), 2026

Details: Present the Seven-Eleven app and purchase any two qualifying 'Local Excitement Gourmet Festival' items to enter a lottery for a discount coupon usable on your next visit.

※Notification of lottery eligibility will appear in the app within 24 hours of meeting the condition.

Eligibility: Customers whose registered 'Prefecture of Residence' in the Seven-Eleven app is one of the following: Tochigi, Gunma, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, or Nagano.

Eligible Products: All items from the 'Local Excitement Gourmet Festival'

Coupon Prizes: One of four types of coupons will be awarded:

[Coupon ①] ¥100 off eligible noodle products

※Excludes pasta salads, ramen salads, ambient-temperature noodles (e.g., cup ramen), packaged noodles, frozen noodles, low-calorie noodles, and tofu noodles.

[Coupon ②] ¥50 off rice balls or sushi priced at ¥400 or less (pre-tax)

※Frozen rice balls are excluded.

[Coupon ③] ¥50 off eligible original breads

※Includes 'SEVEN BAKERY,' 'Seven Cafe Donuts,' 'Seven Premium,' 'Seven Premium Gold,' and 'Seven the Price'

※Excludes refrigerated/frozen breads, BASE Bread, 'Freshly Fried Curry Pans' sold at counters, 'Freshly Fried Donuts,' and 'Freshly Baked Seven Cafe Bakery' items

[Coupon ④] ¥20 off purchases of ¥100 or more (pre-tax)

※One coupon per transaction, valid only when pre-tax total is ¥100 or more.

※Cannot be combined with other 'spend X amount, get Y off' coupons. Can be combined with other coupons.

※If a product is already discounted, the coupon applies if the post-discount pre-tax amount is ¥100 or more.

※Discount applies to Seven-Eleven's standard pre-tax price.

※Images are for illustrative purposes.

※Eligible products are subject to change.

※For details, please check the Seven-Eleven app or official website.

URL: https://www.sej.co.jp/cmp/app_lcgourmet2607/

Seven-Eleven App Overview: https://www.sej.co.jp/products/app.html

※Prices may vary by store.

※Tax-included prices are calculated at the reduced tax rate of 8%.

※Products may sell out or become unavailable due to unforeseen circumstances.

※Some stores may not carry all items, or product names and specifications may differ.

※Images are for illustrative purposes.

※Sales region classifications for products are based on