Using Ibaraki Prefecture Wheat 'Yumekaori'! 'Summer Ibaraki Yumekaori Fair' Selling 6 Types of Bread Simultaneously!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and President: Tomohiro Akutsu) will hold the 'Summer Ibaraki Yumekaori Fair' using Ibaraki Prefecture wheat 'Yumekaori' at Seven-Eleven stores in Ibaraki Prefecture from July 14th (Tuesday).

At this fair, in addition to the two products already on sale, four new products will be released, making a total of six products. These include the 'Angel's White Mochi' series, known for its chewy texture, and products using jam made from Otome Melon from Ibaraki Prefecture. We have prepared a lineup that showcases the rich appeal of local ingredients.

Seven-Eleven will continue to collaborate with local producers and contribute to the activation of the regional economy and the development of sustainable agriculture through the active use of local ingredients.

*Note: Some products will also be sold at some stores in Tochigi Prefecture and Fukushima Prefecture.

The 6th Year of Utilizing Ibaraki Prefecture Wheat 'Yumekaori'

Seven-Eleven has been promoting the use of 'Yumekaori', a wheat produced in Ibaraki Prefecture, as part of its efforts to support Japanese agriculture. This initiative, now in its sixth year, has become established as a local production for local consumption effort that delivers the deliciousness of the region to customers in collaboration with producers.

So far, we have started by replacing the wheat flour in existing products, developed and released dedicated products, and expanded the scale of our efforts to a stable year-round deployment.

The 'Yumekaori' wheat used by Seven-Eleven is a high-quality wheat rich in protein suitable for bread making, meeting the standards set by the 'Ibaraki Bread Wheat Cultivation Research Association'. In the target products, 'Yumekaori' is used in more than 90% of the wheat used in the bread dough, bringing out the chewy texture and rich aroma inherent in the wheat. This time, we are also offering products that combine ingredients unique to Ibaraki Prefecture, making this a fair where you can feel the rich appeal of local food.

Seven-Eleven's 'Local Production for Local Consumption' Initiative

Seven-Eleven is engaged in 'local production for local consumption' to support producers and contribute to the regional economy by actively utilizing ingredients unique to each region and shedding light on the distinctive food culture of each region. By using excellent raw materials from each area, we aim to convey the appeal of local food to many customers and activate the entire region.

Product List (Sweet Bread)

Yumekaori Strawberry Jam & Margarine

Price: 128 yen (tax included 138.24 yen)

Release Date: Currently on sale

Sales Area: Ibaraki Prefecture, Tochigi Prefecture, Part of Fukushima Prefecture

A fluffy bread dough with sweet and sour strawberry jam and rich margarine sandwiched in. A simple yet nostalgic taste.

Yumekaori Tsubu-an & Margarine

Price: 128 yen (tax included 138.24 yen)

Release Date: Currently on sale

Sales Area: Ibaraki Prefecture, Tochigi Prefecture, Part of Fukushima Prefecture

A standard sweet bread combining flavorful tsubu-an and margarine. A harmonious taste of chewy bread dough, the gentle sweetness of anko, and the moderate saltiness of margarine.

Angel's White Mochi Otome Melon Jam & Whip

Price: 128 yen (tax included 138.24 yen)

Release Date: July 14th (Tuesday) ~ Sequential

Sales Area: Ibaraki Prefecture, Part of Fukushima Prefecture

A chewy white bread dough wrapped with jam and whipped cream made from Otome Melon from Ibaraki Prefecture. A product perfect for summer with the refreshing sweetness of melon.

Product List (Sandwich Bread)

Angel's White Mochi Mentai Potato

Price: 158 yen (tax included 170.64 yen)

Release Date: July 14th (Tuesday) ~ Sequential

Sales Area: Ibaraki Prefecture, Part of Fukushima Prefecture

A chewy white bread dough with mentai potato made with 'Kanefuku Mentai' sandwiched in. A sandwich bread where you can enjoy the umami of mentai and the smooth taste of potato.

Angel's White Mochi Cheese Cream

Price: 158 yen (tax included 170.64 yen)

Release Date: July 14th (Tuesday) ~ Sequential

Sales Area: Ibaraki Prefecture, Part of Fukushima Prefecture

A chewy white bread dough wrapped with smooth cheese cream. The richness and moderate saltiness of the cheese enhance the wheat flavor of the dough.

Angel's White Mochi Curry Cheese Sauce Burger

Price: 148 yen (tax included 159.84 yen)

Release Date: July 14th (Tuesday) ~ Sequential

Sales Area: Ibaraki Prefecture, Part of Fukushima Prefecture

A chewy white bread dough combined with spicy curry cheese sauce. A product where you can enjoy a rich taste and a satisfying bite.

Comments from the Person in Charge

The utilization of Ibaraki Prefecture wheat 'Yumekaori' is a regional activation initiative that has been undertaken for six years with producers. This wheat, produced by the 'Ibaraki Bread Wheat Cultivation Research Association', is characterized by its high quality and rich flavor suitable for bread making.

With the desire to deliver the blessings of this region to more customers, we will hold the 'Summer Ibaraki Yumekaori Fair'. Please enjoy the chewy texture and wheat flavor on this occasion.

*Note: Prices may vary depending on the store.

*Note: Tax-included prices are indicated with a reduced tax rate of 8%.

*Note: There may be cases where products are not handled at stores due to the end of planned quantities or other reasons.

*Note: There may be stores that do not handle some products or have different product names and specifications.

*Note: The image is an illustration.

*Note: For product sales area classification: https://www.sej.co.jp/products/area/

*Note: The information is as of the current date. Please check the latest information on the HP.