Seven Café Bakery Launches 3-Day Nationwide Campaign: All Freshly Baked & Fried Items at 30 Yen Off!

Seven-Eleven Japan Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will launch a 3-day limited-time campaign from Saturday, July 18 to Monday, July 20, 2026, offering all items from its 'Seven Café Bakery' line—freshly baked or fried in-store—at a 30-yen discount across all Seven-Eleven stores nationwide.

The 'Seven Café Bakery' line is characterized by its in-store oven finishing, delivering the aroma and texture of freshly baked goods. Customers have praised the ability to enjoy authentic bakery flavors conveniently at a convenience store.

This sale coincides with the start of summer vacation for many schools. Whether for a pre-trip breakfast or a relaxed brunch at home, these items are ideal for quality time with loved ones or daily refreshment.

Campaign Website: https://www.sej.co.jp/cmp/scb2607/

Seven Café Bakery 30-Yen Discount Campaign Overview

Period: Limited to 3 days from July 18 (Sat) to July 20 (Mon), 2026

Details: All 'Seven Café Bakery' items that are baked or fried in-store will be discounted by 30 yen off the pre-tax price. Eligible items include breads and pastries sold in the counter display case.

Participating Stores: Approximately 12,000 Seven-Eleven stores nationwide (as of end of June 2026)

*Some items may be available only at select stores

Featured Products (Examples)

Baked: Chocolate Cookie Resembling Melon Pan

Sale Price: 193 JPY (208.44 JPY incl. tax)

*Regular Price: 223 JPY (240.84 JPY incl. tax)

Sales Area: Nationwide except Okinawa Prefecture

*Available only at stores offering 'Seven Café Bakery'

The cookie dough, inspired by melon pan, is topped with sugar and baked until caramelized. It delivers a crisp 'crunch' and rich chocolate flavor upon biting.

Baked: Fluffy Melon Pan

Sale Price: 119 JPY (128.52 JPY incl. tax)

*Regular Price: 149 JPY (160.92 JPY incl. tax)

Sales Area: Nationwide

*Available only at stores offering 'Seven Café Bakery'

A popular item from the 'Seven Café Bakery' line. This melon pan features a fragrant, moist dough with a crisp exterior and fluffy interior.

Baked: Crispy Croissant

Sale Price: 146 JPY (157.68 JPY incl. tax)

*Regular Price: 176 JPY (190.08 JPY incl. tax)

Sales Area: Nationwide except Okinawa Prefecture

*Available only at stores offering 'Seven Café Bakery'

A buttery, aromatic croissant with a signature crisp texture.

Baked: Chocolate Cookie

Sale Price: 156 JPY (168.48 JPY incl. tax)

*Regular Price: 186 JPY (200.88 JPY incl. tax)

Sales Area: Nationwide

*Available only at stores offering 'Seven Café Bakery'

A new-texture chocolate cookie offering a contrast between a crisp exterior and a soft, moist interior.

Baked: Mentai French

Sale Price: 202 JPY (218.16 JPY incl. tax)

*Regular Price: 232 JPY (250.56 JPY incl. tax)

Sales Area: Nationwide

*Available only at stores offering 'Seven Café Bakery'

The French bread dough is baked at high temperature, resulting in a fragrant crust and chewy interior. Filled with a rich mentaiko sauce combining mentaiko, butter, and mayonnaise, it releases a savory burst of umami with every bite.

Fried: Curry Pan

Sale Price: 137 JPY (147.96 JPY incl. tax)

*Regular Price: 167 JPY (180.36 JPY incl. tax)

Sales Area: Nationwide

*Product specifications and prices may vary by region.

Upgraded with enhanced sweetness from fruits, depth from vegetables, and richness from meat. Try this deeply flavorful, addictive curry pan.

Fried: Sugar Donut

Sale Price: 100 JPY (108 JPY incl. tax)

*Regular Price: 130 JPY (140.40 JPY incl. tax)

Sales Area: Tohoku, Ibaraki, Saitama, Chiba, Tokyo, Kanagawa, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa

*Available only at stores offering 'Seven Café Bakery'

Enjoy this fluffy-textured donut generously coated with granulated sugar.

*Please take the sugar packet at purchase, place it in the bag, shake, and enjoy.

Fried: Ring Donut

Sale Price: 91 JPY (98.28 JPY incl. tax)

*Regular Price: 121 JPY (130.68 JPY incl. tax)

Sales Area: Tochigi, Gunma, and Kanagawa Prefectures

*Available only at stores offering 'Seven Café Bakery'

Sprinkle your preferred donut sugar or flavored sugar on this fluffy donut. Discover your favorite flavor combination.

Fried: Sausage Donut

Sale Price: 119 JPY (128.52 JPY incl. tax)

*Regular Price: 149 JPY (160.92 JPY incl. tax)

Sales Area: Nationwide except Hokkaido

Pork sausage is wrapped in a chewy dough, designed for easy snacking with a convenient size and price point.

For store and product availability, please visit:

Seven Café Bakery Official Site: https://www.sej.co.jp/products/sevencafebakery/

Important Notes

*Due to in-store preparation, immediate availability may not be guaranteed.

*The fried ball donut series (3 pieces) is included in the promotion.

*Discounts apply to Seven-Eleven's standard pre-tax prices. For new products launched during the sale, the discount is based on the pre-sale selling price (pre-tax). For new products launched during the campaign, the discount is based on the post-campaign planned selling price (pre-tax).

*For items already discounted under the 'Eco Dachi' program, the 30-yen discount applies to the already reduced price (pre-tax).

*Cannot be combined with other discount campaigns. However, coupon discounts may be used in conjunction.

*Subject to stock availability and store participation.

*Eligible products may be subject to change.

*Some stores may run a separate '30-yen off all frankfurters in the counter case' promotion. Please check in-store for details.

*In-store promotions may not apply to purchases via the 7NOW app/website. Please check the app/website for details.

*Promotions on the 7NOW app/website may not apply to in-store purchases.

*Images are for illustrative purposes only.

*Product availability, names, specifications, and prices may vary by store.

*Tax-included prices are calculated at the reduced tax rate of 8%.

*For product regional availability: https://www.sej.co.jp/products/area/