[Hokkaido Limited] Two "Cold Noodles Unique to Hokkaido" Launched: "Lamb Shabu Udon with Grated Radish Sauce" and "Rich Soup Cold Sapporo Miso Ramen"

Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will sequentially launch two cold noodle dishes perfect for the hot season: "Lamb Shabu Udon with Grated Radish Sauce" starting July 7 (Tue) and "Rich Soup Cold Sapporo Miso Ramen" starting July 14 (Tue) at Seven-Eleven stores in Hokkaido.

These two products, released this time, are packed with Hokkaido's charm, allowing customers to enjoy popular local menus familiar to Hokkaido residents in a cool and delicious way. For "Lamb Shabu Udon," you can savor "lamb meat," beloved in Hokkaido, with a special sauce made with a base of soy sauce and garlic, plus grated radish. Meanwhile, "Cold Sapporo Miso Ramen" is characterized by its rich, robust miso flavor, with a zesty kick from grated fresh ginger.

Enjoy Familiar Hokkaido Flavors Refreshingly! Two New Products

Lamb Shabu Udon with Grated Radish Sauce

Price: 550 yen (594 yen including tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Hokkaido

Enjoy with a refreshing grated radish soy sauce dressing!

This is a cold udon dish to be enjoyed with "lamb shabu," familiar to Hokkaido residents. We have also paid special attention to the custom grated radish soy sauce dressing, which pairs well with both the meat and the udon. It is finished with a refreshing taste that allows you to feel the natural sweetness of vegetables like onion and a moderate acidity.

Crisp vegetables and bonito flakes for deliciousness that won't bore you until the end

Topped with onion, sunny lettuce, and fragrant bonito flakes. It's a refreshing dish that can be eaten like a salad with its smooth-textured udon.

Rich Soup Cold Sapporo Miso Ramen

Price: 498 yen (537.84 yen including tax)

Release Date: Starting sequentially from July 14 (Tue)

Sales Area: Hokkaido

*Kitami, Obihiro, and Kushiro areas: Starting sequentially from July 21 (Tue)

A rich soup that allows you to feel "rich miso" even when cold

This soup is characterized by its rich flavor, packed with the umami of miso, even when served cold. It's a product that allows you to fully enjoy the robust taste characteristic of Sapporo miso.

Classic toppings of chashu and menma

By mixing the grated ginger topping into the soup, a refreshing aroma and a zesty kick are added. This prevents the rich cold miso soup from feeling too heavy, resulting in a clean aftertaste.

Comments from the person in charge

We developed these products with the desire for everyone in Hokkaido to enjoy their familiar menus in the most delicious way during the hot summer. To achieve both coldness and richness, we paid particular attention to the blending of the sauces and soups. The richness of garlic in the grated radish sauce and the accent of ginger blended into the miso are also key points. Please enjoy these dishes as a way to coolly get through Hokkaido's hot summer.

*Prices may vary by store.

*Tax-inclusive prices are shown with 8% consumption tax applied under the reduced tax rate.

*Products may become unavailable at stores due to reaching the planned quantity or other circumstances. *Some stores may not carry certain products, or product names/specifications may differ. *Images are for illustrative purposes.

*Regional sales classifications for products can be found here: https://www.sej.co.jp/products/area/

*Information is current as of this date. Please check the website for the latest information.