[Yamaguchi Prefecture Exclusive] 7 New Items Featuring Local Ingredients and Regional Dishes Appear! "Buchiumai! Yamaguchi Fair" to be Held at 319 Stores in the Prefecture from July 7 (Tue)!

※ Support Ambassador: Donde Cornet

Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will hold the "Buchiumai! Yamaguchi Fair" at Seven-Eleven stores in Yamaguchi Prefecture from July 7 (Tue) to July 20 (Mon). The fair will feature a total of 7 new products incorporating ingredients from Yamaguchi Prefecture and popular local dishes from the region.

This fair will offer products made with Yamaguchi Prefecture-produced ingredients such as green onions, asparagus, Choshu-dori chicken, and Kirara milk from Yamaguchi, as well as dishes inspired by local Yamaguchi specialties like Sanzoku-yaki and Kawara Soba. The lineup includes chilled bento boxes, cup deli items, bakery products, and sweets, allowing customers to easily enjoy Yamaguchi's unique flavors as part of their daily shopping. In collaboration with Yamaguchi Prefecture, we aim to promote the use of regional ingredients and local consumption, while also showcasing the deliciousness of Yamaguchi's food, described as "Buchiumai" (very delicious). Please take this opportunity to enjoy the flavors loved by the locals.

A lineup that allows you to easily enjoy Yamaguchi's soul food and local dishes

Sanzoku Musubi & Sanzoku-yaki Set

Price: 698 yen (753.84 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture

This satisfying set combines two of Yamaguchi Prefecture's local specialties: "Sanzoku Musubi" (rice ball) and "Sanzoku-yaki" (fried chicken). Enjoy the familiar flavors conveniently in one package.

Cold Kawara Soba-style Fried Green Tea Noodles

Price: 590 yen (637.20 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture

Kawara Soba, a local dish from Yamaguchi Prefecture, has been adapted into a cold noodle dish that is easy to enjoy even in the hot summer. The fried green tea noodles are paired with toppings to offer a taste reminiscent of Kawara Soba in a convenient format.

Thick Roll Cake Using Kirara Milk from Yamaguchi

Price: 358 yen (386.64 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture, Hiroshima Prefecture, Shimane Prefecture, Tottori Prefecture

A roll cake made with the locally loved "Kirara milk from Yamaguchi." The thick cut allows for a rich experience of the cake and cream, resulting in a satisfying dessert. It's perfect as a treat after a meal or during a break.

Fried Rice with Green Onion Oil, Lettuce, and Shrimp

Price: 648 yen (699.84 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture, Hiroshima Prefecture, Shimane Prefecture, Tottori Prefecture

Uses green onions from Yamaguchi Prefecture. The aroma of green onion oil is combined with lettuce and shrimp for a refreshing taste suitable for summer.

Cold Pasta with Yamaguchi Asparagus and Bacon

Price: 328 yen (354.24 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture, Hiroshima Prefecture, Shimane Prefecture, Tottori Prefecture

A cold pasta dish featuring asparagus from Yamaguchi Prefecture. Paired with complementary bacon, it is presented in a colorful manner.

Choshu-dori Chicken Skin with Ponzu Sauce, Grilled Over Charcoal

Price: 298 yen (321.84 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture, Hiroshima Prefecture, Shimane Prefecture, Tottori Prefecture

A cup deli item featuring Choshu-dori chicken skin, fragrantly grilled over charcoal, served with grated daikon radish with chili and ponzu sauce.

Milk Bread with Whipped Cream, Using Kirara Milk from Yamaguchi

Price: 148 yen (159.84 yen incl. tax)

Release Date: Starting sequentially from July 7 (Tue)

Sales Area: Yamaguchi Prefecture, Hiroshima Prefecture, Shimane Prefecture, Tottori Prefecture

This familiar twisted bread is filled with whipped cream made with Kirara milk from Yamaguchi.

Seven-Eleven's "Local Consumption, Local Production" Initiative

Seven-Eleven is committed to "Local Consumption, Local Production" by engaging with the unique food cultures of each region and actively utilizing local ingredients. This initiative supports producers and contributes to the local economy. By using excellent raw materials from each prefecture, we aim to convey the appeal of regional food to a wide range of customers and revitalize the region as a whole.

Comments from Staff

Through this fair, we have developed products that allow customers to easily enjoy the ingredients and flavors of Yamaguchi Prefecture, which have been loved in the region, in their daily meals. We have focused on making the products satisfying and easy to eat, so that customers can feel like they are giving themselves a small treat even on busy days. We hope to deliver the "Buchiumai" (very delicious) food culture of Yamaguchi to many customers through this fair and contribute to regional revitalization.

*Prices may vary by store.

*Tax-inclusive prices are shown with an 8% consumption tax applied under the reduced tax rate.

*Products may become unavailable due to reaching the planned quantity or other circumstances.

*Some stores may not carry certain products, or product names/specifications may differ.

*Images are for illustrative purposes.

*Sales region classifications for products can be found here: https://www.sej.co.jp/products/area/

*Information is current as of this date. Please check the website for the latest information.