Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will hold the "Rank Up Challenge by Purchasing" from Wednesday, July 1st to Friday, July 31st, for 31 days. During this campaign, customers who scan their membership code from the Seven-Eleven app when shopping will have their rank increase based on their cumulative spending during the period, and will receive up to 10 coupons and entry tickets for a lottery to win prizes according to their rank.
This time, a total of 21,100 people will have the chance to win "Digital Gift Certificates for Popular Product Exchange," "Seven Cafe Cool Cushions," and "Seven-Eleven Historical Uniform Pin Badge Collection Sets." New this time is the "Digital Gift Certificate for Popular Product Exchange," where customers can choose their favorite product from 28 types of eligible items, including standard drinks and popular snacks.
Furthermore, we have prepared exclusive Seven-Eleven prizes such as the limited "Seven Cafe Cool Cushion" for the Gold Prize and the "Seven-Eleven Historical Uniform Pin Badge Collection Set" for the Platinum Prize. Please enjoy the sense of accomplishment as your rank increases with your purchases and the excitement of winning luxurious prizes.
Site URL: https://www.sej.co.jp/cmp/app_campaign/
July "Rank Up Challenge by Purchasing" Prizes
Campaign Period: Wednesday, July 1, 2026 - Friday, July 31, 2026 (31 days)
Coupon Usage Period: Until Friday, August 7, 2026
Details:
When you scan your membership code from the Seven-Eleven app and make a purchase, your rank will increase based on your cumulative spending (pre-tax) during the period, and you will receive coupons. Additionally, by achieving each rank from Bronze to Platinum, you can participate in a lottery to win luxurious prizes.
* Coupons and lottery information will be delivered within 24 hours after meeting the conditions. * Even if you reach Platinum rank (30,000 yen or more) in a single purchase, you will receive all coupons and the right to participate in the lottery. * Ranks achieved in July will not carry over to August.
(1) You will always receive up to 10 app coupons based on your rank during the period
Rank and Coupon Distribution Details
* Your rank will increase based on your cumulative spending during the period.
* Images are for illustrative purposes only.
* Purchase amounts are cumulative pre-tax amounts.
(2) You can participate in a lottery to win luxurious prizes for all ranks
We have prepared "Digital Gift Certificates for Popular Product Exchange," which can be exchanged for your favorite items from 28 types of eligible products such as drinks, snacks, and ice cream, as well as the Seven-Eleven exclusive "Seven Cafe Cool Cushion" and "Seven-Eleven Historical Uniform Pin Badge Collection Set."
Lottery Entry Period: Until Wednesday, August 5, 2026
Winner Application Form Entry Period: Until Monday, August 10, 2026
Prize Details:
Bronze
Prize: 1 "Digital Gift Certificate for Popular Product Exchange"
Number of Winners: 20,000 people in total
Based on customer information entered after winning, a URL will be sent via email. (Scheduled to be delivered from early September 2026)
Redemption Deadline: Until Wednesday, September 30, 2026
Silver
Prize: 3 "Digital Gift Certificates for Popular Product Exchange"
Number of Winners: 1,000 people in total
Based on customer information entered after winning, a URL will be sent via email. (Scheduled to be delivered from early September 2026)
Redemption Deadline: Until Wednesday, September 30, 2026
Gold
Prize: Seven Cafe Cool Cushion
Number of Winners: 50 people in total
Based on customer information entered after winning, it will be shipped to the customer.
(Scheduled to be shipped from early September 2026)
Platinum
Prize: Seven-Eleven Historical Uniform Pin Badge Collection Set
Number of Winners: 50 people in total
Based on customer information entered after winning, it will be shipped to the customer.
(Scheduled to be shipped from early September 2026)
* Lottery entries are limited to one per person.
* Images are for illustrative purposes only.
[Products Not Eligible for Campaign]
Payment of public utilities, internet shopping, postcards, stamps, revenue stamps, QUO cards, gift certificates, prepaid cards, designated garbage bags/disposal tickets for local governments, advance tickets, ticket services via multi-copy machines, some newspapers, souvenirs (*some areas), compulsory automobile liability insurance, nanaco issuance fees, cash charges for nanaco, Rakuten Edy, transportation IC cards, and code payments, 7NOW delivery fees, etc., are not eligible. (Gifts from the Seven-Eleven Net Gift Site are only eligible if paid at the store. They are not eligible if payment is completed online.)
* Please scan your membership code before payment. Your purchase information will not be added if you do not scan it.
* Purchases made with nanaco registered in the Seven-Eleven app, Seven Card/Seven Card Plus (excluding smartphone touch payments), and PayPay via the Seven-Eleven app are eligible.
* If there are Eco-da discounts or clearance item registrations, the price after discount will be eligible.
* Ranks are updated after being tallied by the system. They are not updated in real-time.
* For campaign details, please check the HP.
How to Enter the Lottery
1 Tap "Notifications" or "Campaign"
2 Tap "Draw Lottery"
* Until Wednesday, August 5th
3 Tap "START!" to begin the lottery
* If you win, you will receive a notification within 24 hours.
* Image is for illustrative purposes only.
Post-Prize Winning Procedure
1 Tap the "Notification" informing you of your win
* Delivered within 24 hours of winning.
2 Tap "Entry Form"
* Until Monday, August 10th
3 Enter necessary information such as your address
4 Delivery to you (sequentially from early September 2026)
* Images are for illustrative purposes only.
About the Seven-Eleven App
Seven-Eleven App Overview
https://www.sej.co.jp/products/app.html
Main Features:
・Receive app-exclusive coupons
・Participate in app-exclusive campaigns
・Earn Seven Miles by presenting your membership code when shopping
・Search for stores and product availability
App Store: https://apps.apple.com/jp/app/id1039171609
Google Play: https://play.google.com/store/apps/details?id=jp.co.sej.app
* Prices may vary by store.
* Products may become unavailable at stores due to the completion of planned quantities or various other circumstances.
* Some stores may not carry certain products, or product names/specifications may differ.
* Images are for illustrative purposes only.
* Sales region classifications for products can be found here: https://www.sej.co.jp/products/area/
* Information is current as of this date. Please check the HP for the latest information.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン