June is Environment Month! "Discover Sustainability at 7-Eleven: 7 Good Things" Campaign Launched Through Shopping
Key facts
- June is Environment Month! "Discover Sustainability at 7-Eleven: 7 Good Things" Campaign Launched Through Shopping
- In observance of Environment Month in June, Seven-Eleven Japan has launched the "Discover Sustainability at 7-Eleven: 7 Good Things" campaign, highlighting sustainability initiatives within its stores and services. This initiative aims to show customers how they can naturally participate in environmental efforts through their everyday shopping.
- Source: PR Times
- Date: June 13, 2026
Direct answer
In observance of Environment Month in June, Seven-Eleven Japan has launched the "Discover Sustainability at 7-Eleven: 7 Good Things" campaign, highlighting sustainability initiatives within its stores and services. This initiative aims to show customers how they can naturally participate in environmental efforts through their everyday shopping.
- Citation
- June is Environment Month! "Discover Sustainability at 7-Eleven: 7 Good Things" Campaign Launched Through Shopping (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
In observance of Environment Month in June, Seven-Eleven Japan has launched the "Discover Sustainability at 7-Eleven: 7 Good Things" campaign, highlighting sustainability initiatives within its stores and services. This initiative aims to show customers how they can naturally participate in environmental efforts through their everyday shopping.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:30
- 🔍 Collected: June 12, 2026 at 15:51
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (1h 0m after Collected)
Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) has launched "Discover Sustainability at 7-Eleven: 7 Good Things," which introduces the sustainable ideas and initiatives hidden in our stores and services, in conjunction with Environment Month in June. This campaign began airing on digital signage in Seven-Eleven stores from June 9th (Tuesday) and is being sequentially released on the official Seven-Eleven X account from June 11th (Thursday).
This project clearly communicates how customers can naturally participate in sustainability activities such as plastic reduction, food loss reduction, and CO2 reduction through their shopping at Seven-Eleven. We aim to realize a sustainable society and will continue to promote the reduction of environmental impact together with our customers, business partners, and all other stakeholders.
*1 Digital signage is available in some stores.
Official Seven-Eleven X: https://x.com/711SEJ
Turn Everyday Shopping into Effortless Social Contribution
"Discover Sustainability at 7-Eleven: 7 Good Things" is an initiative rooted in Seven-Eleven's commitment to "Creating Tomorrow's Smiles Together." While terms like "sustainable" and "social contribution" can sometimes feel daunting, at Seven-Eleven, mechanisms that naturally consider the planet and society are integrated into everyday shopping. Providing an environment where everyone can participate in social contribution is one of Seven-Eleven's approaches to a sustainable society. This project was launched to ensure that all customers can naturally connect to a rich and sustainable future through their regular shopping.
Discover "7 Good Things" Through Your Shopping
"Discover Sustainability at 7-Eleven: 7 Good Things" clearly introduces the sustainable ideas and initiatives found in our stores and services. For details, please check our official X account!
Official Seven-Eleven X: https://x.com/711SEJ
1. Cup Deli Lids Changed to Seals (Plastic Reduction)
By adopting thin top seals that "snap" shut for popular "Cup Deli" containers, we have reduced plastic usage by approximately 30%. Furthermore, by sealing the container's interior with these top seals, we have enabled the product's freshness and taste to be maintained for a longer period. Extending the sales period while preserving deliciousness also contributes to reducing food loss.
*Excludes some Cup Deli products.
2. Promoting Resource Circulation Through PET Bottle Collection (Plastic Reduction)
PET bottles for the Seven Premium tea series are made from 100% recycled materials. PET bottles collected from customers are also reused as part of the material.
3. "Eco-da-ne" Seal (Food Loss Reduction)
"Eco-da-ne" is an initiative where foods nearing their expiration or best-by dates, such as onigiri and bento boxes, are marked with a seal and sold at a reduced price. This serves as a signal for food loss reduction, with the message, "We want you to choose it while it's still delicious."
4. 7NOW Mobile Order (Food Loss Reduction)
"7NOW Mobile Order" is a service where customers can order items like fried foods via a dedicated app. They receive a notification when the order is ready for pickup at a designated store. By preparing orders as they come in, we provide only what is needed, which also contributes to reducing food loss.
5. Seven Cafe Hydrogen-Roasted Coffee (CO2 Reduction)
Seven Cafe's "Hydrogen-Roasted Coffee" is an innovative initiative that uses hydrogen as fuel for roasting, thereby emitting no CO2. Enjoy decarbonization deliciously through your daily coffee. Simply changing the roasting method makes it environmentally friendly.
6. "Hood" Above Ice Display Cases (CO2 Reduction)
The shelf (hood) above the ice cream display cases helps to prevent cold air from escaping, contributing to reduced electricity consumption.
7. Pointing Sheet (Universal Design)
The "Pointing Sheet" at the register counter is a feature that allows customers to smoothly communicate requests such as whether they need chopsticks or a bag, or if they want their food heated, simply by pointing, without needing to speak. We aim to create an environment where everyone can shop comfortably.
*May not be available in some stores.
Comments from Staff
This project is infused with the desire to make sustainability feel more accessible and enjoyable. Many "good things" are integrated into the everyday shopping experience of our customers. From the pointing sheets at the register to the selection of eco-friendly materials, please discover the "nearby kindness" within our stores at your nearest Seven-Eleven!
*Images are for illustrative purposes.
*Information is current as of the time of this announcement. Please check the official website for the latest information.
This project clearly communicates how customers can naturally participate in sustainability activities such as plastic reduction, food loss reduction, and CO2 reduction through their shopping at Seven-Eleven. We aim to realize a sustainable society and will continue to promote the reduction of environmental impact together with our customers, business partners, and all other stakeholders.
*1 Digital signage is available in some stores.
Official Seven-Eleven X: https://x.com/711SEJ
Turn Everyday Shopping into Effortless Social Contribution
"Discover Sustainability at 7-Eleven: 7 Good Things" is an initiative rooted in Seven-Eleven's commitment to "Creating Tomorrow's Smiles Together." While terms like "sustainable" and "social contribution" can sometimes feel daunting, at Seven-Eleven, mechanisms that naturally consider the planet and society are integrated into everyday shopping. Providing an environment where everyone can participate in social contribution is one of Seven-Eleven's approaches to a sustainable society. This project was launched to ensure that all customers can naturally connect to a rich and sustainable future through their regular shopping.
Discover "7 Good Things" Through Your Shopping
"Discover Sustainability at 7-Eleven: 7 Good Things" clearly introduces the sustainable ideas and initiatives found in our stores and services. For details, please check our official X account!
Official Seven-Eleven X: https://x.com/711SEJ
1. Cup Deli Lids Changed to Seals (Plastic Reduction)
By adopting thin top seals that "snap" shut for popular "Cup Deli" containers, we have reduced plastic usage by approximately 30%. Furthermore, by sealing the container's interior with these top seals, we have enabled the product's freshness and taste to be maintained for a longer period. Extending the sales period while preserving deliciousness also contributes to reducing food loss.
*Excludes some Cup Deli products.
2. Promoting Resource Circulation Through PET Bottle Collection (Plastic Reduction)
PET bottles for the Seven Premium tea series are made from 100% recycled materials. PET bottles collected from customers are also reused as part of the material.
3. "Eco-da-ne" Seal (Food Loss Reduction)
"Eco-da-ne" is an initiative where foods nearing their expiration or best-by dates, such as onigiri and bento boxes, are marked with a seal and sold at a reduced price. This serves as a signal for food loss reduction, with the message, "We want you to choose it while it's still delicious."
4. 7NOW Mobile Order (Food Loss Reduction)
"7NOW Mobile Order" is a service where customers can order items like fried foods via a dedicated app. They receive a notification when the order is ready for pickup at a designated store. By preparing orders as they come in, we provide only what is needed, which also contributes to reducing food loss.
5. Seven Cafe Hydrogen-Roasted Coffee (CO2 Reduction)
Seven Cafe's "Hydrogen-Roasted Coffee" is an innovative initiative that uses hydrogen as fuel for roasting, thereby emitting no CO2. Enjoy decarbonization deliciously through your daily coffee. Simply changing the roasting method makes it environmentally friendly.
6. "Hood" Above Ice Display Cases (CO2 Reduction)
The shelf (hood) above the ice cream display cases helps to prevent cold air from escaping, contributing to reduced electricity consumption.
7. Pointing Sheet (Universal Design)
The "Pointing Sheet" at the register counter is a feature that allows customers to smoothly communicate requests such as whether they need chopsticks or a bag, or if they want their food heated, simply by pointing, without needing to speak. We aim to create an environment where everyone can shop comfortably.
*May not be available in some stores.
Comments from Staff
This project is infused with the desire to make sustainability feel more accessible and enjoyable. Many "good things" are integrated into the everyday shopping experience of our customers. From the pointing sheets at the register to the selection of eco-friendly materials, please discover the "nearby kindness" within our stores at your nearest Seven-Eleven!
*Images are for illustrative purposes.
*Information is current as of the time of this announcement. Please check the official website for the latest information.
FAQ
What is Seven-Eleven implementing for Environment Month?
In observance of Environment Month in June, Seven-Eleven is running a campaign titled "Discover Sustainability at 7-Eleven: 7 Good Things," introducing ways customers can naturally contribute to the environment through shopping.
What specific initiatives are featured in this campaign?
Initiatives include reducing plastic in cup delis, PET bottle recycling, the "Eco-da-ne" seal and mobile ordering for food loss reduction, and hydrogen-roasted coffee contributing to CO2 reduction.
How is Seven-Eleven addressing environmental issues?
Seven-Eleven is pursuing a wide range of initiatives, including improving product packaging, utilizing recycled materials, installing energy-saving equipment, and offering environmentally friendly products, with goals such as plastic reduction, food loss reduction, and CO2 reduction.
How can customers contribute to the environment?
Through their daily shopping at Seven-Eleven, customers can naturally participate in environmental contribution by choosing products with less plastic or purchasing items nearing their expiration date at a discount.
When and where is this campaign being rolled out?
It began airing on digital signage from June 9th (Tuesday) and is being sequentially released on the official X account from June 11th (Thursday), with information disseminated at Seven-Eleven stores nationwide and on official social media.