Seven-Eleven Launches Second Wave of "Masissyo! Korea's Top Recommended Gourmet" Featuring Samgyetang and Rich Chocolate Croffles

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will sequentially launch the second installment of its popular "Masissyo! Korea's Top Recommended Gourmet" campaign nationwide starting Monday, June 8, 2026, adding further noteworthy menu items.

Following the highly successful first installment, the second wave introduces "Croffles" with a twice-baked crispy texture in two flavors: a new Japanese-Korean fusion 'Kinako Black Honey' flavor and a 'Chocolate' flavor coated in rich chocolate. In addition, a total of 8 products focused on texture and satisfaction, including "Chewy Chijimi Bread with Spicy Savory Sauce," will be available. Following the first installment, please look forward to the even more diverse and "Masissyo (delicious)!" second wave.

"Masissyo! Korea's Top Recommended Gourmet" 2nd Wave Overview

In addition to standard popular dishes, trending Korean gourmet items will be featured.

Campaign Period: Monday, June 8, 2026 – Tuesday, June 16, 2026

■ "Masissyo! Korea's Top Recommended Gourmet" 1st Wave News Release

2nd Wave Product Lineup (8 items)

■ Korean-style Spicy Salmon

Price: 298 yen (incl. tax 321.84 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

A snack using only the rich back portion of fresh salmon. Characterized by firm flesh, a light taste, and a solid texture.

■ Soft-boiled Korean-style Flavored Egg with Addictive Aromatic Sauce

Price: 328 yen (incl. tax 354.24 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

A soft-boiled egg topped with a spicy aromatic sauce made by adding sesame oil, scallion oil, and oyster sauce to soy sauce. A Seven-Eleven signature flavor where the soft egg and aromatic sauce become addictive.

■ Chewy Chijimi Bread with Spicy Savory Sauce

Price: 228 yen (incl. tax 246.24 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

A proprietary blend of okonomiyaki bread mix with some wheat flour recreates the chewy texture of chijimi. A flavorful item with plenty of chives in the dough and a spicy savory sauce squeezed inside.

■ Seven Premium Chewy Seafood Chijimi

Price: 298 yen (incl. tax 321.84 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

A chewy dough mixed with chives, cabbage, carrots, shrimp, and squid, then baked. Enjoy the umami and texture of the seafood.

■ Seven Premium Samgyetang (Ginseng Chicken Soup)

Price: 298 yen (incl. tax 321.84 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

Characterized by the rich umami of chicken, using a base made by slowly simmering chicken bones. A proprietary method follows the essential processes of specialty stores, pursuing an authentic taste.

■ Mochi Texture Croffle Black Honey Kinako

Price: 198 yen (incl. tax 213.84 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

The salty taste of butter, the sweetness of kinako sugar, and the richness of black honey sauce create a sweet and savory finish. An enjoyable contrast between the twice-baked crispy croissant and the chewy mochi filling.

■ Mochi Texture Croffle Chocolate

Price: 198 yen (incl. tax 213.84 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

A classic combination of rich chocolate cream and bittersweet cocoa sugar. An enjoyable contrast between the twice-baked crispy croissant and the chewy mochi filling.

■ In-Store Fried Gamja Cheese Balls (3 pieces)

Price: 213 yen (incl. tax 230.04 yen)

Release Date: From Tuesday, June 9, sequentially

Sales Area: Nationwide

Cheese balls made with a black pepper dough kneaded with potatoes, crispy on the outside and chewy on the inside. Inside, mashed potatoes provide the original deliciousness of potatoes in various textures.

*Prices may vary by store.

*Prices including tax are listed with the reduced tax rate of 8%.

*Products may become unavailable at stores due to the end of planned quantities or other circumstances.

*Some products, product names, or specifications may not be available or may differ by store.

*Images are for illustrative purposes only.

*For sales area classification, please visit: https://www.sej.co.jp/products/area/

*Information is current as of the time of release. Please check the website for the latest information.