Seven-Eleven's Classic Cold Noodle Lineup to be Released Sequentially in Preparation for the Warmer Season!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) is renewing its lineup of staple cold noodle products, which will be released sequentially at Seven-Eleven stores nationwide starting Tuesday, April 7.

In this renewal of the "Zaru Soba," the flavor of the dipping sauce has been evolved by increasing the amount of bonito flakes used in the bonito dashi, resulting in a richer, more savory taste. Please enjoy these classic flavors, reborn to be even more delicious and easier to eat as the weather gets warmer.

Renewed Cold Noodles

Zaru Soba with Stone-Ground Buckwheat Flour and Fragrant Pole-and-Line Caught Bonito Dashi Price: 398 yen (429.84 yen including tax) Release Date: Starting Tuesday, April 7 Sales Area: Nationwide (excluding some regions)

Special Dipping Sauce Made with the Largest Amount of Bonito Flakes in Zaru Soba History The dipping sauce has been finished with a richer flavor by increasing the amount of dashi extracted from pole-and-line caught bonito, which is processed into bonito flakes without being frozen after being caught off the coast of the Maldives. (Pole-and-line caught bonito from the Maldives is low in fat and produces highly flavorful bonito flakes.)

Improved Ease of Eating with the Introduction of 'Loosening Water,' a Highly Requested Feature The buckwheat flour is carefully ground using stone mills to bring out the rich, natural flavor of the ingredients. Additionally, by pouring 'loosening water' over the noodles, they become more moist and easier to separate, improving the overall eating experience.

Cold Bukkake Soba with Rich Dashi-Infused Grated Yam Price: 490 yen (529.20 yen including tax) Release Date: Starting Tuesday, April 7 Sales Area: Nationwide (excluding some regions) The preparation of the grated yam has been revamped, now using yam grated with the skin on. This allows you to better enjoy the natural flavor and viscosity of the ingredient.

Cold Bukkake Udon with a Smooth Throat-Feel Price: 350 yen (378 yen including tax) Release Date: Starting Tuesday, April 7 Sales Area: Nationwide (excluding some regions) The udon manufacturing process has been reviewed from the ground up, further strengthening the chewiness (koshi) of the noodles. At the same time, the smoothness of the noodles has been improved, allowing you to enjoy a pleasant throat-feel until the very last bite.

Cold Chinese Noodles (Hiyashi Chuka) with a Smooth Throat-Feel Price: 550 yen (594 yen including tax) Release Date: Starting Tuesday, April 14 Sales Area: Nationwide (excluding some regions)

Mini Cold Chinese Noodles (Hiyashi Chuka) with a Smooth Throat-Feel Price: 398 yen (429.84 yen including tax) Release Date: Starting Tuesday, April 14 Sales Area: Nationwide (excluding some regions) The noodle composition has been reviewed to improve quality, making the exterior smoother while ensuring a resilient texture on the inside.

Comments from the Person in Charge We carried out this renewal because we believe that cold noodles are the products closest to our customers' daily lives, and we want to keep evolving them. We reviewed the raw materials and manufacturing methods, and once again sincerely listened to everyone's feedback to create these products.

*Prices may vary by store. *Prices including tax are calculated at an 8% consumption tax rate for reduced tax rates. *Products may no longer be available at stores due to the end of planned inventory or other circumstances. *Some products may not be available at certain stores, or product names and specifications may differ. *Images are for illustrative purposes only. *Click here for regional sales classifications: https://www.sej.co.jp/products/area/ *Information is current as of this writing. Please check the website for the latest information.