Reborn 7-Eleven 'Rice Burger' Series! New 'Cheese Tsukune' introduced! Popular 'Charcoal-grilled Beef Kalbi' becomes more affordable!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will revamp its popular rice ball "Rice Burger" series, which was launched last December. The highly anticipated new product "Rice Burger Cheese Tsukune" and the renewed "Rice Burger Charcoal-grilled Beef Kalbi," which is delicious when warmed up, will be rolled out sequentially at 7-Eleven stores starting Tuesday, April 14.

With this revamp, in addition to a lineup with a sense of volume where you can fully enjoy the meat, we have adopted a new package that pursues "ease of eating." We propose the joy of choosing and a sense of satisfaction for lunches and light meals during work.

"Rice Burger Charcoal-grilled Beef Kalbi" is renewed! ■ Rice Burger Charcoal-grilled Beef Kalbi Price: 298 yen (321.84 yen including tax) Release Date: Sequentially from Tuesday, April 14 Sales Area: Tohoku, Kanto, Yamanashi, Nagano, Tokai, Kinki, Chugoku, Shikoku, Kyushu, Okinawa

Authentic taste with a charcoal aroma Outstanding compatibility of juicy beef kalbi fragrantly baked over charcoal, onions, and rice buns. A highly satisfying dish when you want to eat heartily.

Changed to a convenient film packaging making it easier to eat! Increased ingredients & better value Changed the format from a rice ball-exclusive container to film packaging. Convenient to carry around, allowing you to easily enjoy it in various scenes such as on the go. Retaining its deliciousness, we reviewed the amount of ingredients and the price.

New appearance! "Rice Burger Cheese Tsukune" woven with melty cheese and sweet-and-spicy sauce...