Seijo Ishii's "Evolved" Stollen for Summer Arrives! Homemade "4 Types of Dried Fruit Summer Stollen" to be Newly Released at Select Stores on July 11 (Sat)

Seijo Ishii Co., Ltd. (Head Office: Minato Mirai, Nishi-ku, Yokohama, Kanagawa Prefecture; President: Katsuki Goto) will launch the "Seijo Ishii Homemade 4 Types of Dried Fruit Summer Stollen," an evolved summer version of our popular "Stollen," a winter tradition, on Saturday, July 11, 2026, at select Seijo Ishii stores* and our official online shop "Seijo Ishii.com" (https://seijoishii.com/).

*Available at 84 of Seijo Ishii's 230 stores, primarily those that have received positive feedback for our winter stollen.

TOPICS

- "Seijo Ishii Homemade 4 Types of Dried Fruit Summer Stollen," an evolved summer version of the popular winter tradition "Stollen," will be released on Saturday, July 11!

- A refreshing summer flavor combining tropical fruits like pineapple and mango with lemon. Inside the dough, "Homemade Lemon Marzipan," made by mixing almonds and sugar with Setouchi lemon juice, is enclosed, adding a sweet and sour accent to the overall taste.

- Based on the manufacturing method of winter stollen, our central kitchen patissiers have achieved a "moist and soft texture even when chilled."

- Perfect not only for a cool and luxurious summer tea time but also as a summer gift in its boxed packaging.

Proposing an "Evolved" Summer Version of "Stollen," Which is Becoming Established in Japan

"Stollen" is a traditional German bread confection known for being eaten in thin slices during the Advent period leading up to Christmas. Its appeal lies in the "change in flavor" as the marzipan, dried fruits soaked in liquor, and butter flavors and aromas gradually meld into the stollen dough over time. It is now becoming established as a winter tradition in Japan, and in recent years, its flavor variations have expanded uniquely, with Japan said to have the most diverse range in the world, going beyond traditional flavors to incorporate chocolate and fruits. In fact, Seijo Ishii sold four types of homemade stollen in 2025, achieving record-high sales with approximately 120% year-on-year growth in existing store sales*, demonstrating strong customer support.

Against this backdrop of market enthusiasm, we embarked on the development of a summer-version stollen with the desire to "allow customers to enjoy seasonal flavors, not just in winter." Our central kitchen patissiers, who are responsible for developing our homemade products, took on the challenge with a free-thinking approach that transcends conventional ideas. While basing the recipe on the manufacturing method of our winter homemade stollen, they devised a recipe that elevates it to a summer-appropriate flavor. By using tropical fruits and lemon, we've created a light flavor, and through the patissiers' skill, we've achieved a "moist texture even when chilled." This is an "evolved" summer stollen with a "refreshing taste" that sets it apart from the rich flavors of winter, and one that can be "enjoyed chilled" like never before.

*Comparison of same-period existing store sales in the homemade stollen category from late November to December 2024 and late November to December 2025.

A Moist Stollen Featuring the Refreshing Taste of Tropical Fruits and Lemon

The dried fruits mixed into the summer stollen dough are a carefully selected combination of four types that overflow with a summery feel: the tropical sweetness of pineapple and mango, along with orange peel and lemon peel. By lightly soaking these in "Kirschwasser," a fruit brandy made by fermenting, distilling, and aging cherries, we achieve a rich yet light flavor and a gentle aroma. The spices, essential to winter stollen, are deliberately omitted to maximize the refreshing taste of lemon and tropical fruits.

The key to the flavor is our "Homemade Lemon Marzipan," a combination of traditional German marzipan (almonds and sugar kneaded together) with Setouchi lemon juice. Almond flavor is enhanced with lemon, creating a refreshing and sweet-sour marzipan that serves as an accent to the overall taste.

Generally, baked goods tend to become hard when chilled. However, this product has been evolved by increasing the proportion of milk and butter in the dough compared to our winter homemade stollen, and by incorporating coconut puree, ensuring a moist and soft texture even when chilled.

While evolving the recipe and ingredients for summer, we have retained the charm unique to our homemade stollen. To ensure that the marzipan can be enjoyed uniformly with every slice, the homemade lemon marzipan, shaped into a bar, is carefully enclosed by hand from one end of the dough to the other. It is perfect not only for enjoying chilled on a hot summer day but also as a boxed summer gift.

Product Information

Product Name

Seijo Ishii Homemade 4 Types of Dried Fruit Summer Stollen

Price

1,826 yen (tax included)

Volume

Half size

Product Features

- Moist and soft dough that can be enjoyed even when chilled Achieved a recipe that maintains a moist and soft texture even when chilled, and a summery flavor by increasing the proportion of milk and butter in the dough and incorporating coconut puree.

- Designed for uniform enjoyment of "Homemade Lemon Marzipan" when sliced Marzipan made from almonds and sugar is blended with Setouchi lemon juice in a perfect balance. It is enclosed from end to end of the dough, allowing for consistent deliciousness with every slice.

- Spices deliberately omitted! 4 types of dried fruits bursting with summer flavor Carefully selected four types: pineapple, mango, orange peel, and lemon peel, lightly soaked in the fruit brandy "Kirschwasser." Omitting spices creates a light flavor. Among the four types of dried fruits, the proportion of pineapple and mango is increased to highlight the refreshing taste of tropical fruits.

Pairing

Recommended with coffee and tea, as well as white wine. The combination with this season's recommended white wine, "Imbuko Chenin Blanc Ice Nouveau," is particularly excellent, enhancing the flavor of the stollen's homemade lemon marzipan and harmonizing with the richness of mango and pineapple.

*After opening, wrap with plastic wrap, store in the refrigerator, and consume as soon as possible.

*All images are for illustrative purposes.

*Release date may vary depending on availability.

Stores Handling "Seijo Ishii Homemade 4 Types of Dried Fruit Summer Stollen" (84 Stores)

[Metropolitan Area]

Seijo Store, Atre Ebisu Store, Atre Oimachi Store, Lumine Shinjuku Lumine 2 Store, Tokyo Dome LaQua Store, Lumine Tachikawa Store, Atre Meguro 2 Store, Kinshicho Termina 2 Store, Shin-Marunouchi Building Store, Atre Gotanda 1 Store, Celeo Hachioji North Building Store, Nihonbashi Hamacho Store, Lumine Shinjuku Lumine 1 Store, Atre Yotsuya Store, Harumi Triton Store, Akasaka ARK HILLS Store, Atrevi Sugamo Store, Roppongi Hills Store, Atre Kichijoji Store, SEIJO ISHII Lumine Kitasenju Store, Tama Center Store, Azabu Juban Store, Atre Ueno Store, Akasaka Biz Tower Store, Granduo Kamata Store, Celeo Kokubunji Store, Ikejiri Ohashi Store, Tria Keio Chofu Store, Nihonbashi Takashimaya S.C. Store, Minami Machida Grandberry Park Store, Ecute Akabane Minami Store, Ikebukuro IT towerTOKYO Store, Emio Hibarigaoka Store, Machida Odakyu Plat Terrace Store, Grand Emio Oizumi Gakuen Store, iite Lumine Shinjuku Store, Komazawa Daigaku Ekimae Store, Aobadai Store, Lumine Yokohama Store, Shin-Yokohama Prince Pepe Store, Lasca Chigasaki Store, Lasca Odawara Store, Ofuna Lumine Wing Store, Miyamaedaira Store, Lalaterrace Musashikosugi Store, Binagardens Ebina Store, Kami-Ooka Keikyu Store, Beans Noborito Store, Lumine Omiya Lumine 2 Store, Lumine Kawagoe Store, Koshigaya AEON LakeTown Store, Equia Masu Store, Equia Premier Wako Store, Equia Shiki Store, ekism Saitama-Shintoshin Store, Emio Higashikurume Store, Equia Tokiwadai Store, Perie Kaihin-Makuhari Store, Beans Musashi-Urawa Store, Atre Urawa Store, Chapeau Funabashi Store, Perie Chiba Store, Kashiwa Takashimaya Station Mall Store, Chapeau Ichikawa Store

[Tokai Area]

Asunal Kanayama Store, Nagoya Station Hirokoji Exit Store, Nagoya Central Garden Store, Asty Ichinomiya Store, Shizuoka Parche Store, Asty Gifu Store

[Kansai Area]

Umeda Store, Whity Umeda Store, Keihan Mall Kyobashi Store, Mikunigaoka Store, Abeno Harukas Kintetsu Store, Kotchika Kyoto Store, Ashiya Monte-mer Store, AEON MALL Itami Store

[Other Areas]

S-PAL Sendai Store, Mito Excel Store, Utsunomiya Paseo Store, CoCoLo Niigata Store, Sansute Okayama Store, Hiroshima Station Store

System for Developing and Manufacturing Seijo Ishii Homemade Products at Seijo Ishii Central Kitchen

"Seijo Ishii Central Kitchen" is our in-house production facility that began operations in 1996. By handling everything from planning and development to manufacturing of our own deli, dessert, and bread products, we deliver delicious products with stable quality while cutting unnecessary costs. We also make efforts such as procuring high-quality ingredients and seasonings from around the world at low costs, sometimes utilizing our own import system.

Seijo Ishii Yamato Dai 3 Central Kitchen, the core of our homemade product manufacturing

Currently, three facilities are in operation in Kanagawa and Tokyo Prefectures. Many professional chefs and patissiers with experience in top hotels and specialty stores are employed here, not only handling manufacturing but also product development, achieving specialty-store quality that is difficult to replicate at home. We are also meticulous about the manufacturing process, with steps related to deliciousness being deliberately time-consuming and performed by hand.

For 30 years since the start of operations, with the unchanging desire to "deliver truly delicious products made with carefully selected ingredients and methods at the most accessible prices possible," we have been proposing homemade products that are "delicious, high quality, and affordable."

About Seijo Ishii Co., Ltd.

Seijo Ishii Co., Ltd. (President: Katsuki Goto), since its founding in 1927, has been a supermarket that consistently provides "food" that meets customer expectations by offering a curated selection of carefully selected foods from around the world and throughout Japan. With strengths in its unique in-house import system and manufacturing through its own "Central Kitchen," it operates over 200 stores nationwide (in 1 prefecture, 2 urban prefectures, and 20 prefectures).

Approaching its 100th anniversary in 2027, Seijo Ishii continues to deliver delicious and carefully selected foods from around the world and Japan, with the motto "At 'SEIJO ISHII,' there is 'OISHII' (delicious)." Furthermore, with the management philosophy of "Creating a Rich Society Through a Commitment to Food," we aim to be a "lifestyle supermarket" that creates a society full of happiness by offering customers four joys: "eating, being particular, conversing, and gathering."

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