Seijo Ishii Delivers Refreshing Early Summer Flavors Starring 'Lemon'. 7 New Products Including Homemade Deli and Desserts to be Released Sequentially from Thursday, May 28!

Seijo Ishii Co., Ltd. (Head Office: Minatomirai, Nishi-ku, Yokohama, Kanagawa; President: Katsumoto Goto) will sequentially release 7 new products featuring 'lemon' as the main ingredient at all 229 Seijo Ishii stores starting Thursday, May 28, 2026. Some products will also be sequentially available on the official online shop 'Seijo Ishii.com' (https://seijoishii.com) and other EC malls. TOPICS - The early onset and prolongation of summer are expected again this year. The need for the refreshing and invigorating taste of 'lemon' is expanding. - Seijo Ishii will sequentially release 7 new products starring 'lemon', which are visually refreshing and invigorating, starting Thursday, May 28! - We offer a wide lineup, from homemade deli items and desserts carefully crafted for taste by chefs at our central kitchen, to processed foods like dressings and spreads! ■ The normalization of severe heat starting in early summer. The growing need for 'lemon' during this season and high support from customers. In recent years, temperatures close to 30°C have continued from around mid-May, and summer heat tends to start earlier and last longer. According to the latest 3-month forecast announced by the Japan Meteorological Agency on May 19, temperatures from June to August are expected to be higher than normal nationwide. As severe heat becomes the norm, with temperatures near 30°C recorded as early as mid-May, changes are also being seen in consumers' food consumption behavior. During this time, there is a higher tendency to prefer refreshing tastes, and in particular, many customers seek the unique 'refreshing acidity' and 'invigorating feeling' of lemons that instantly reset the palate. In fact, interest in lemon-related products has been growing at our company in recent years. The 'Seijo Ishii Setouchi Lemon Cake' released at the end of April last year sold about 5,000 units in just one week after its release, nearly doubling initial expectations. In addition, other homemade desserts using 'lemon' and original drink products have also been very well received by customers, and the monthly sales amount of 'lemon' related products (*1) in June last year grew significantly to 123% compared to the previous year. *1 Products with 'lemon' in the product name ■ A diverse lineup that instantly repaints every scene of daily life with a refreshing touch. In response to this growing customer demand for 'lemon', we will release 7 new products starring 'lemon' from various product categories this summer. Chefs at our central kitchen, the base for developing and manufacturing Seijo Ishii's homemade products, have developed a wide lineup. This ranges from homemade deli items and desserts focused on a refreshing taste that visually refreshes and revitalizes the body with a single bite, to processed foods like dressings and spreads co-developed with manufacturers. By varying the way lemon is incorporated for each product—such as lemon juice, lemon peel, or lemon zest made by grating only the yellow outer skin—and taking an approach tailored to product characteristics, we have fully brought out the charm of lemons. We propose a refreshing summer dining table with a diverse lineup that you can choose according to your preferences and dining scenes. *In order of buyer recommendation Seijo Ishii Homemade Chilled Salt Lemon Jelly Panna Cotta 1 piece 388 JPY Release Date: Friday, May 29, 2026 The charm of the salt lemon jelly, which features a solid lemon flavor enhanced by the mild saltiness of Awaji Island seaweed salt, is complemented by the clean taste of panna cotta. A dish with an exquisite refreshing feeling where the refreshing taste of lemon overlaps with the gentle and rich taste of milk. Furthermore, the bittersweet flavor and texture of lemon peel serve as an accent, tightening the overall taste. It is a perfect dessert for summer that spreads a clean, refreshing feeling. Seijo Ishii Homemade Chilled Salt Lemon Jelly (Using Awaji Island Seaweed Salt) 1 piece 388 JPY Release Date: Friday, June 5, 2026 Created so you can firmly feel the refreshing and fruity charm of lemon. Using Awaji Island seaweed salt characterized by its mild saltiness, we pursued an exquisite balance between the fruitiness of lemon and saltiness. Syrup-soaked lemon slices, bittersweet lemon peel, and crunchy nata de coco are added, making the fun texture that changes with every bite an accent. It is a satisfying dish where you can taste the whole refreshingness and umami of lemon. Seijo Ishii Homemade Smoked Salmon and Arugula Cold Lemon Gelee Capellini 1 pack 647 JPY Release Date: Wednesday, June 3, 2026 An eye-catching dish with vivid colors: the bright pink of smoked salmon, the green of arugula, the red of semi-dried tomatoes, and the transparent, cool lemon gelee added to it. The main lemon gelee features the gentle sweetness of cane sugar and the refreshing bitterness of lemon zest made by grating only the yellow outer skin of Setouchi lemons. Furthermore, by adding 'white soy sauce', which has an exquisite balance of saltiness and sweetness, as a secret ingredient, deep umami was added to the sharpness. The special lemon gelee intertwines with the pasta, allowing you to enjoy a new sensation of refreshing deliciousness. Seijo Ishii All Fruit Style Setouchi Lemon 265g 854 JPY Release Date: Thursday, May 28, 2026 Going beyond the realm of a 'bread companion', this refreshing item goes well with yogurt, dressings, and cooking, making it perfect for the prolonged hot summer season. Using Setouchi lemon juice and peel, it is finished with a clean taste without using sugar. While incorporating as much juice as possible, we determined the best balance of juice and peel so as not to bring out too much of the bitterness and spiciness unique to lemons. One bite spreads the pure exhilaration of Setouchi lemons. Mitsuboshi-sha Lemon Castella 5 slices 692 JPY Release Date: Sunday, May 31, 2026 A product born from a joint development with 'Mitsuboshi-sha', a long-established confectionery maker continuing since the Meiji era. Keeping the goodness of Mitsuboshi-sha's traditional hand-baked castella, an elegant lemon flavor is added to the rich egg taste. By using Setouchi lemon powder, we pursued a sense of unity with the fine-textured castella dough. The moist texture finished by craftsmen's hand-baking and the refreshing flavor of lemon are somewhat nostalgic and surprisingly refreshing with one bite. It is a masterpiece packed with craftsmen's dedication that makes summer tea time a little luxurious. Kawakami Seika Lemon Petit Madeleine 10 pieces 388 JPY Release Date: Saturday, May 30, 2026 A product pursuing the refreshing taste of lemon that fills the mouth. Since baked goods tend to lose their scent when heated, making it difficult to utilize the lemon scent, we pursued a taste where the lemon flavor remains firmly by balancing Setouchi lemon peel and concentrated lemon juice. The dough is carefully baked so as not to lose its moistness, and every time you chew the Setouchi lemon peel kneaded into the dough, the refreshing scent stands out. It is a petit size easy to share with family and friends, making it perfect as a souvenir. Sennari Lemon Creamy Dressing 250ml 680 JPY Release Date: Thursday, May 28, 2026 A product co-developed with 'Sennari', a long-established vinegar brewer in Hiroshima. Based on the manufacturer's 'pure rice vinegar', by combining straight juice from Hiroshima lemons, it is finished into a creamy dressing with a refreshing yet mild and deep taste. The pure scent of lemon and the rich taste refreshingly and deliciously enhance your usual salad. ■ 'YELLOW HOLIC' to enjoy the charm of 'lemon' visually as well! During the period from May 29 (Fri) to June 14 (Sun), 'YELLOW HOLIC' will be held at all Seijo Ishii stores! Targeting a total of 16 items, including the 7 new products, year-round standard products, and existing products sold for a limited time, bright lemon-colored posters and POPs will be displayed to create a space where you can refresh visually as well. Bright lemon colors will welcome customers, delivering an experience where you can enjoy a refreshing mood. [Target Products] In addition to the 7 new products, the following 9 products are targeted. Seijo Ishii Homemade [Refrigerated] Setouchi Lemon Cake / Seijo Ishii Setouchi Lemon Cake / Seijo Ishii desica Lemon Polvorone / Seijo Ishii Setouchi Lemon Donut to Taste the Ingredients / Seijo Ishii Homemade Lemon Curd Cream Cheese / Seijo Ishii Setouchi Lemon Honey Lemonade / Seijo Ishii Setouchi Lemon Lemonade Sour / Seijo Ishii Setouchi Lemon Rebujito / Seijo Ishii Organic Sparkling Lemonade *Product sales will continue even after the poster and POP display period. During the 'YELLOW HOLIC' period, 'HOLIC Roulette' will be implemented on the Seijo Ishii official app. By spinning the 'HOLIC Roulette' once a day, you can encounter a 'destined item' that we highly recommend you try from among the 16 target products, and you can also win a great coupon for up to 200 JPY OFF that can be used at stores (excluding some stores *2)! Please participate every day and enjoy the exciting experience of a fateful encounter with a product you haven't tasted yet, and making slightly more affordable purchases. *2 Coupons cannot be used at the following stores. Futakotamagawa Tokyu Food Show Store, SELECT Shibuya Tokyu Food Show Store, Terrace Mall Shonan Store, Odakyu Machida Store, Machida Odakyu Plat Terrace Store, SELECT Granduo Kamata West Building Store, SELECT JAL PLAZA Haneda Airport Store, Shizuoka Parche Store, Hamamatsu May One Store, Nagoya Fujigaoka F Store, Kintetsu Yokkaichi Store, Kintetsu Ikoma Store, Kintetsu Department Store Nara Store, Kintetsu Kusatsu Store, Kintetsu Kashihara Store, Abeno and Store, Abeno Harukas Kintetsu Store, Kintetsu Department Store Uehommachi Store, Kintetsu Wakayama Store, Kintetsu Higashiosaka Store, Kinsho Store Takanohara Store, Le Bar a Vin 52 AZABU TOKYO stores, SEIJO ISHII STYLE stores, Seijo Ishii BAKERY Also, it cannot be used at the official online shop 'Seijo Ishii.com'. *All prices include tax. *All images are for illustrative purposes only. *Release dates are subject to change depending on arrival status. *Products handled vary by store. ■ About Seijo Ishii Co., Ltd. Seijo Ishii Co., Ltd. (President: Katsumoto Goto) is a supermarket that has been offering carefully selected foods from all over the world and across Japan since its founding in 1927, continuously providing 'food' that meets customer expectations. With the strength of its unique direct import system and manufacturing at its own 'central kitchen', it operates over 200 stores nationwide (1 metropolis, 2 prefectures, 20 prefectures). Approaching its 100th anniversary in 2027, Seijo Ishii will continue to deliver delicious and carefully selected foods from around the world and Japan under the motto "There is 'OISHII' (delicious) in 'SEIJO ISHII'". Furthermore, based on the management philosophy of "Creating a rich society by being particular about food", we will provide customers with the four joys of "eating, being particular, conversing, and gathering", aiming to be a "lifestyle supermarket" that creates a society full of happiness. https://corporate.seijoishii.com/ https://www.instagram.com/seijoishii1927/ https://x.com/seijoishii1927