Contact lens maker Seed becomes supporting member of "NPO Outside Play Promotion Association" to support children's healthy growth

SEED Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President and CEO: Takao Sato), a manufacturer and seller of contact lenses, has joined the "Association for Promoting Outside Play for the Healthy Growth of Children" as a supporting member. This NPO aims to promote outdoor play for children and support their healthy development.

The Association for Promoting Outside Play for the Healthy Growth of Children (hereinafter referred to as the "NPO Outside Play Promotion Association") is an organization that provides programs and activities essential for promoting "outside play" to foster the development of mind, body, and senses, as well as life skills, in infants and children. By promoting the healthy growth of children through outside play, the association aims to contribute broadly to society. Since November 2025, it has been further promoting initiatives that contribute to the healthy growth of children through outside play by developing its activities as a non-profit organization, enhancing its social reliability and continuity, and promoting collaboration with a wider range of stakeholders.

NPO Outside Play Promotion Association

Background for joining the "NPO Outside Play Promotion Association"

In recent years, the time children spend freely playing outdoors has decreased due to the spread of smartphones and tablet devices, and an increase in extracurricular lessons. In particular, myopia progression is known to be closely related to outdoor activity time*1, and it has become widely recognized that outdoor play, which involves looking at distant objects while exposed to sunlight, plays an important role in maintaining children's eye health.

As a comprehensive eye care specialist manufacturer, our company aims to realize a society where diverse "vision" joys can be created. We are actively engaged in disseminating information and conducting awareness activities to protect children's eye health, including the launch of the "SEED Children's Eye Future Project." To protect the eye health and rich growth of children, we deeply agree with the philosophy of the "NPO Outside Play Promotion Association" and have decided to join.

*1 Prevention and suppression of myopia onset: https://kodomo-sotoasobi.com/kankyo/kono.html#kono02

What is the "SEED Children's Eye Future Project"?

SEED Children's Eye Future Project

The "SEED Children's Eye Future Project" is a project operated by our company that aims to support the healthy growth of children through their "eyes." Protecting "eyes" is nurturing future "buds." This project is based on the concept of parents, ophthalmologists, specialists, and our company working together as one team to watch over and nurture the future of each child.

The project's website features original characters, "Memamon" and "Manae," who introduce various information about children's eyes, how vision works, and common eye conditions in a fun and engaging way, incorporating illustrations and stories. It also features a "Children's Eye SOS Sign Check" to help identify signs of eye discomfort in children. It supports early detection of changes in children's "eyes" through small daily actions and changes, enabling consultation with an ophthalmologist at the appropriate time.

Going forward, our company will continue to disseminate information and conduct awareness activities to protect children's eye health through this project, not just by providing products.

About SEED Co., Ltd.

SEED Co., Ltd. is a contact lens manufacturer headquartered in Bunkyo-ku, Tokyo. Our journey began with research into contact lenses in 1951, and the company was founded in 1957. Next year marks our 70th anniversary as a comprehensive eye care specialist manufacturer. We offer a wide range of contact lenses and related products to meet the diverse needs of our customers. Aiming to realize a society where diverse "vision" joys can be created, we deliver our products to over 50 countries and regions, primarily in Asia and Europe, as well as domestically.

Homepage: https://www.seed.co.jp SEED Corporate X (Official): https://x.com/SEED_koho SEED Public Relations TikTok (Official): https://www.tiktok.com/@seed_koho SEED YouTube (Official): https://www.youtube.com/channel/UCOCIN1Lb3yq6T_LiHDB4YVA SEED LinkedIn (Official): https://www.linkedin.com/company/seedcontactlens