SEB Professional Publishes Case Study on Cafe Operations and Coffee Service at GINZA NISHIKAWA COFFEE ROASTERY

On April 16, acknowledged as Espresso Day, SEB Professional (headquartered in Chuo-ku, Tokyo) announced that a tie-up case study article, featured in 'café-sweets' magazine issue 235, reports on the coffee provision and store operation initiatives at 'GINZA NISHIKAWA COFFEE ROASTERY,' a cafe business operated by the high-end bread brand 'Ginza Nishikawa.' The article, presented from an on-site perspective, describes how the cafe manages daily drink service, staff training, and store operations, emphasizing the unique world view of pairing freshly baked bread with coffee. The GINZA NISHIKAWA COFFEE ROASTERY Kuramae store in Taito-ku, Tokyo, is highlighted for its ability to maintain stable drink service alongside cashiers even during peak hours. The case study details operational ingenuity tailored to staff composition, menu, and customer demographics, including extraction processes, drink service flow, and training systems. It notes that stable milk foaming significantly improves latte art quality, directly boosting staff creativity. The publication is a tie-up project by SEB Professional in 'café-sweets' magazine, issue 235, issued by Shibata Shoten Co., Ltd. The cafe offers 7 types of drinks, 6 types of specialty bread, and about 15 types of pastries and savory breads. The full article (PDF) is available on SEB Professional's official website. SEB Professional, established on July 18, 1962, and led by Representative Director Claudio Masciotta, supports food service operations by selling and maintaining commercial coffee machines (WMF, Schaerer brands) and commercial fresh juicers (Zummo brand) in Japan, holding a leading market share.