Breaking away from 'Working in Osaka and sleeping in Nara': Transforming Nara into a city where work and people gather

We support 'April Dream,' an initiative that encourages people to share their dreams on April 1st. This press release represents the dream of School Company Co., Ltd. (Nara Shukyaku Ojisan).

School Company Co., Ltd. (Representative Director: Hiroyasu Ohno), based in Nara City, is sharing its dream of 'creating a system where work is continuously generated within Nara.'

Our company is based in Nara and provides web production and web marketing support. By connecting local businesses, we aim to create a cycle of work within Nara and eventually attract projects from all over the country.

The current situation: 'Working in Osaka, sleeping in Nara'

Nara Prefecture has a high rate of residents working outside the prefecture, with a particularly large number of people commuting to Osaka for work or school.

In fact, it is estimated that over 100,000 people commute from Nara Prefecture to Osaka Prefecture. Many people work outside of Nara, and their consumption also flows outside the region.

As a result, a structure persists where it is difficult for work and value to be generated within Nara.

Against this backdrop, it is often said that in Nara, people 'work in Osaka, play in Osaka, and sleep in Nara.'

We want to change this flow.

Our dream

Our dream is to create a city where work circulates within Nara and, furthermore, where work gathers from all over the country.

To have Nara's work handled in Nara and completed in Nara. And beyond that, to create a state where we can acquire nationwide projects while remaining in Nara.

Realizing both of these is the core of this initiative.

The concept of a web production and marketing team

There are many talented web creators and marketers in Nara.

However, the current situation presents challenges such as: - Many are individuals or small businesses, making it difficult to accept large projects. - They are forced to decline work outside their area of expertise. - There are few horizontal connections.

Therefore, we are envisioning a system where Nara's web talent can collaborate as a team.

- Web production - SEO measures - Ad operations - SNS operations

By creating a structure that can provide these services in an integrated manner, we will be able to handle projects that were previously out of reach.

Bringing Nara's work back to Nara

If this team functions effectively, the first thing we can achieve is 'bringing Nara's work back to Nara.'

- Accepting projects that were flowing out of the prefecture. - Improving quality through the division of labor. - Continuously circulating projects.

We can create a state where work circulates within the region.

And then, bringing nationwide projects to Nara

Beyond that lies the goal of acquiring nationwide projects while staying in Nara.

Once the team structure is in place, we can provide high-quality services even while based in a regional area, increasing the likelihood of being chosen by clients across the country.

Moving from 'Nara is a place with little work' to 'a place that goes out to get work from Nara to the whole country.'

'Nara Shukyaku Ojisan' initiative

In 2026, our company began local web marketing support as 'Nara Shukyaku Ojisan' (Nara Customer Attraction Uncle). https://www.nara-ojisan.com/

However, what we are aiming for is not just customer attraction support.

It is to create a system where Nara's business operators connect with each other, work circulates within Nara, and further flows in from the outside.

That is the essence of this initiative.

The dream is taking shape

This concept is not yet complete.

That is precisely why we want to listen to the opinions of those involved in web production and web marketing in Nara and nurture it into a system that functions realistically.

To all web professionals in Nara

To all web creators and marketers active in Nara:

Work that you cannot accept alone may be possible if you work as a team.

For those who want to complete Nara's work in Nara. For those who want to compete nationwide while staying in Nara.

Let's make this dream a reality together.

Representative's comment

I am serious about wanting to change the situation often described in Nara as 'working in Osaka and sleeping in Nara.'

I want to see work generated in Nara, people working in Nara, and value circulating in Nara. Furthermore, I want to create a state where we can go out and acquire work from Nara for the rest of the country.

If these two things can be realized, the potential of Nara should change significantly.

I hope to realize this dream together with everyone in Nara.

Company Overview

Company Name: School Company Co., Ltd. Representative: Hiroyasu Ohno, Representative Director

Business Description: Web customer attraction support focusing on SEO and website production.

'Gym Shukyaku Ojisan' (Gym Customer Attraction Uncle), providing customer attraction support for personal gyms nationwide. https://www.school-partner.com/

'Nara Shukyaku Ojisan' (Nara Customer Attraction Uncle), specialized web customer attraction support for Nara business operators. https://www.nara-ojisan.com/