Moving Beyond 'Working in Osaka, Sleeping in Nara' to Make Nara a Hub for Work and People

We are participating in April Dream, an initiative to share dreams on April 1st. This press release is the dream of School Company Inc. (Nara Marketing Ojisan).

School Company Inc. (CEO: Hiroyasu Ohno), based in Nara City, is announcing its dream: "To create a system where jobs are continuously generated in Nara."

Our company, based in Nara, provides web production and web marketing support. We aim to create a situation where jobs circulate within Nara by connecting local businesses, and further attract projects from all over the country. ■ The Current Situation: "Working in Osaka, Sleeping in Nara"

Nara Prefecture has a high rate of employment outside the prefecture, with many people commuting to Osaka for work or school.

In fact, it is said that over 100,000 people commute from Nara Prefecture to Osaka Prefecture, meaning that many people work outside of Nara, and their consumption also flows out of the prefecture.

As a result, a structure that makes it difficult to generate jobs and value within Nara has persisted.

Against this backdrop, Nara is sometimes referred to as: "Working in Osaka, Playing in Osaka, Sleeping in Nara."

We want to change this trend. ■ Our Dream

Our dream is to create a city where jobs circulate within Nara and attract projects from all over the country.

We aim to handle Nara's projects within Nara and complete them here. Furthermore, we aim to create a state where we can acquire projects from across the nation while being based in Nara.

Achieving both of these is the core of this initiative. ■ The Concept of a Web Production & Web Marketing Team

Nara has many talented web creators and marketers.

However, the current situation presents challenges such as: ・Many individuals and small businesses cannot handle large projects. ・They have to turn down work outside their specialization. ・There is a lack of horizontal connections.

Therefore, we are envisioning a system where Nara's web professionals collaborate as a team. ・Web Production

・SEO Measures

・Advertising Operations

・SNS Management

By creating a system that can provide these services integrally, we will be able to handle projects that were previously unmanageable. ■ Bringing Nara's Jobs Back to Nara If this team functions effectively, the first thing we can achieve is "bringing Nara's jobs back to Nara."

・Accepting projects in Nara that were previously outsourced outside the prefecture. ・Improving quality through specialization. ・Continuously handling projects.

This will create a situation where jobs circulate within the region. ■ And Then, Attracting National Projects to Nara Beyond that lies the goal of acquiring projects from all over the country while based in Nara.

Once our team structure is in place, we can provide high-quality services even from a regional base, increasing our chances of being chosen by clients nationwide.

Instead of being known as a place with few job opportunities, Nara will become "a place from which to take on jobs nationwide." ■ "Nara Marketing Ojisan" Initiative Since 2026, our company has been providing localized web marketing support as "Nara Marketing Ojisan." https://www.nara-ojisan.com/

However, our goal is not merely marketing support.

It is to create a system where Nara's businesses connect, jobs circulate within Nara, and further inflow from outside.

This is the essence of this initiative. ■ The Dream is Taking Shape Now This concept is not yet complete.

That is precisely why we want to nurture it into a realistically functioning system, by listening to the opinions of those involved in web production and web marketing in Nara. ■ To All Web Professionals in Nara To all web creators and marketers active in Nara.

Jobs that cannot be handled alone may become possible as a team.

For those who want to complete Nara's projects within Nara. For those who want to compete nationwide while based in Nara.

Let's make this dream a reality together. ■ CEO's Comment We are serious about changing the situation often described as "working in Osaka, sleeping in Nara."

We envision a future where jobs are generated within Nara, people work in Nara, and value circulates within Nara. Furthermore, we aim to create a state where we can take on jobs nationwide from Nara.

If these two goals are achieved, Nara's potential will change dramatically.

We want to realize this dream together with the people of Nara. ■ Company Profile Company Name: School Company Inc. Representative: Hiroyasu Ohno, Representative Director

Business Activities: Web marketing support centered on SEO measures and website production.

"Gym Marketing Ojisan," providing marketing support for gyms nationwide. https://www.school-partner.com/

"Nara Marketing Ojisan," specialized web marketing support for businesses in Nara. https://www.nara-ojisan.com/