SBINFT Mits Adopted as the 'Certificate of Ownership NFT' Issuance Platform for Meiji's 'Kinoko no Yama' 'That House' Real Estate Sale Project
SBINFT Mits has been selected as the NFT platform for issuing 'Certificate of Ownership NFTs' for Meiji's virtual real estate project featuring 'That House' from the 'Kinoko no Yama' brand.
📋 Article Processing Timeline
- 📰 Published: March 29, 2026 at 21:19
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1392h 8m after Published)
SBINFT Inc. (Representative Director and CEO: Tomohiko Kondo, hereinafter 'the Company') announces that its NFT marketing platform, 'SBINFT Mits,' has been adopted as the issuance and distribution platform for 'Certificate of Ownership NFTs' for a virtual real estate sale project conducted by Meiji Co., Ltd. (Representative Director and President: Bunjiro Yao, hereinafter 'Meiji'). The sale is planned and operated by Kago Media Inc. (Representative Director and President: Yasuaki Nagumo, hereinafter 'Kago Media').
◆ Background of 'SBINFT Mits' Adoption
'SBINFT Mits' is a marketing platform that utilizes blockchain (NFT) to visualize fans and manage their journey from cultivation to acquisition in a one-stop manner. Featuring 12 built-in functions (such as NFT creation/distribution and SNS integration), it allows companies to engage directly with fans through NFTs. Since its open beta in September 2023 and official launch in April 2024, it has been implemented in 53 corporate and project marketing initiatives.
Meiji is launching the 'Kinotake Real Estate' project, which brings 'That House'—depicted on the packaging of their long-selling brand 'Kinoko no Yama'—to life within the 'cluster' metaverse platform for virtual sale. Produced by advertising agency Kago Media, this project aims to create a new experiential value of 'owning something that does not exist.'
In this project, purchasers will receive a 'Certificate of Ownership NFT' as a digital proof of ownership of 'That House' in the virtual space. Details regarding the receipt and procedures for the NFT will be provided to purchasers via documentation mailed by the Kinotake Real Estate sales office.
SBINFT Mits was selected as the platform for issuing and distributing these NFTs due to the high evaluation of our track record and technical capabilities by Meiji and Kago Media.
◆ Overview of 'That House' Sale Project
Official Website Launch
Launched on Tuesday, March 24, 2026, at 10:00 AM.
Sale Start Date
Tuesday, March 31, 2026...
FAQ
What is SBINFT Mits and what is its primary function in this project?
SBINFT Mits is a marketing platform that utilizes blockchain technology and NFTs to visualize and manage fan engagement from cultivation to acquisition in a one-stop manner. In this project, it serves as the platform for issuing and distributing 'Certificate of Ownership NFTs'.
What is Meiji's 'Kinotake Real Estate' project and what is being virtually sold?
Meiji's 'Kinotake Real Estate' project brings 'That House,' depicted on the packaging of their 'Kinoko no Yama' brand, to life within the 'cluster' metaverse platform for virtual sale.
What will purchasers of 'That House' receive as proof of ownership in the virtual space?
Purchasers will receive a 'Certificate of Ownership NFT' as digital proof of their ownership of 'That House' within the virtual space.
Why was SBINFT Mits chosen as the platform for issuing these NFTs for Meiji's project?
SBINFT Mits was selected due to the high evaluation of its track record and technical capabilities by both Meiji and Kago Media.
When did SBINFT Mits officially launch, and how many corporate and project marketing initiatives has it been implemented in?
SBINFT Mits officially launched in April 2024 and has since been implemented in 53 corporate and project marketing initiatives.