SBI MUSIC CIRCUS Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Rakuyo Otsuke; hereinafter 'the Company') is pleased to announce its participation as a planning and production collaborator for the 'LA FOOD & CULTURE FEST', an event where visitors can experience the food, sports, and culture of Los Angeles. The event will be held during the Golden Week period on May 3 (Sun) and 4 (Mon, Holiday), 2026, at SENNAN LONG PARK in Sennan City, Osaka.

At this event, experiential content themed around West Coast culture—including Los Angeles food, sports, music, art, and lifestyle—will be deployed.

As a highlight of the event, there will be a special sale of 'Los Angeles local exclusive goods' of Shohei Ohtani, who plays for the Los Angeles Dodgers. Featuring items that are highly difficult to obtain in Japan, this will be a major point of interest for sports fans.

1. Event Highlights

The greatest appeal of this event is its open location overlooking Osaka Bay. The venue, SENNAN LONG PARK, features a landscape of ocean, sky, and palm trees, evoking the coastal atmosphere of Los Angeles. The picturesque setting of the ocean, sky, and palm trees, combined with the changing expressions of the sky throughout the day and the open feeling unique to the seaside, creates a space where visitors can experience the 'free and chill-out cultural lifestyle' of Los Angeles.

As a festival where gourmet food, sports, music, and art intersect, it provides visitors with an extraordinary space that makes them feel 'as if they are right in LA'.

As the centerpiece of this event, we will be selling LA local exclusive goods related to Los Angeles Dodgers' Shohei Ohtani. The items to be sold are directly imported, focusing on products distributed locally in Los Angeles, and feature a lineup that is difficult to acquire in Japan. This project is being developed in collaboration with the Los Angeles-based 'Weekly LALALA', utilizing their local network for the project's expansion.

About Weekly LALALA Established 23 years ago, the company operates across four main business areas: publishing, online marketing, events, and support for US market entry. Through its multilingual media in Japanese, English, and Spanish, it disseminates information primarily from Los Angeles to the entire United States and Japan.

Experience the Food, Sports, and Culture of Los Angeles Set against an open location with expansive views of the ocean and sky, the event venue will feature multiple areas where visitors can experience the iconic culture of Los Angeles.

Taking advantage of the venue's environment, a variety of content will be offered, including a food area where visitors can taste authentic Los Angeles cuisine, a sports and culture area to experience activities like basketball and skateboarding, a culture zone to feel the West Coast lifestyle, and a bazaar lined with second-hand clothes, vintage goods, and outdoor brands. Furthermore, stages featuring performances such as dance and live painting are also scheduled to be deployed.

Visitors can fully immerse themselves in Los Angeles culture through 'eating, buying, and experiencing' within this seaside setting.

2. Event Outline

Name: LA FOOD & CULTURE FEST Venue: SENNAN LONG PARK Address: 2-201 Rinku Minamihama, Sennan City, Osaka Dates: May 3 (Sun) - 4 (Mon, Holiday), 2026 Time: 12:00-19:00 Admission: Free (some content requires payment) Organizer: TryHard Japan Co., Ltd. Planning/Production: SBI MUSIC CIRCUS Co., Ltd. Supported by: Sennan City (planned) Cooperation: Visit California / Los Angeles Tourism & Convention Board (planned) Expected Attendance: Approx. 15,000 (over 2 days) Content: Los Angeles-themed food and culture festival Official Website: https://www.tryhardjapanevent.com/la-food-and-cultu

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Weekly LALALA
  • Products / services: LA FOOD & CULTURE FEST