SBI Iki-Iki's Death Insurance Ranks 1st for Two Consecutive Years in 'Lify Insurance Awards 2026'
SBI Iki-Iki Small Amount & Short Term Insurance's 'Death Insurance' has secured the top spot in the funeral insurance category of the 'Lify.jp Insurance Awards 2026' for the second year in a row. The product is highly regarded for its accessibility, allowing enrollment up to age 84, and its small-sum coverage options tailored to funeral costs.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 11:26 (26 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:44 (7h 18m after Collected)
SBI Iki-Iki Small Amount & Short Term Insurance Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Yuji Saida; hereinafter 'the Company') is pleased to announce that its 'SBI Iki-Iki Death Insurance' (hereinafter 'this insurance') has ranked 1st in the funeral insurance category of the 'Lify.jp Insurance Awards 2026' (hereinafter 'the Awards'), hosted by the insurance comparison site 'Lify,' operated by Sasuke Financial Lab, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Kiyotaka Matsui).
Lify.jp Insurance Awards 2026, Funeral Insurance Category, 1st Place (Survey period: Jan 1, 2025 – Dec 31, 2025, by Sasuke Financial Lab, Inc.)
The Awards are determined based on the number of new contracts. Regarding this 1st place achievement, Lify commented: 'The SBI Iki-Iki Death Insurance, which has ranked 1st for two consecutive years, is attractive for its broad eligibility, allowing applications up to age 84. The ability to set small coverage amounts starting from 1 million yen to match funeral costs has gained support from those looking to manage their end-of-life planning wisely.'
We believe this result reflects the fact that customers have chosen our products after comparing them on Lify, and that we are successfully providing products that meet their needs. Furthermore, we ranked 2nd in the nursing care insurance category and also placed 2nd and 3rd in the overall life insurance category, demonstrating the growing support for our insurance products. Our awarded categories and products are as follows:
[Awarded Categories and Products]
- Funeral Insurance Category: 1st Place 'SBI Iki-Iki Death Insurance'
- Pre-existing Condition Death Insurance Category: 2nd Place 'SBI Iki-Iki Death Insurance for People with Pre-existing Conditions'
- Term Medical Insurance Category: 2nd Place 'SBI Iki-Iki Medical Insurance'
- Pre-existing Condition Medical Insurance Category: 2nd Place 'SBI Iki-Iki Medical Insurance for People with Pre-existing Conditions'
- Nursing Care Insurance Category: 2nd Place 'SBI Iki-Iki Nursing Care Insurance'
- Overall Life Insurance Category: 2nd Place 'SBI Iki-Iki Death Insurance', 3rd Place 'SBI Iki-Iki Death Insurance for People with Pre-existing Conditions'
We will continue to value customer feedback, such as 'affordable premiums with necessary coverage,' and strive to develop and provide excellent insurance products and services to bring peace of mind to more people.
About 'Lify.jp Insurance Awards 2026':
The Awards announce the top 3 products in each of the 27 insurance categories across life and non-life insurance sectors.
(URL: https://lify.jp/ranking/award2026/ )
- Rankings are based on new contracts made through the site operated by Sasuke Financial Lab, Inc. during the period (Jan 1, 2025 – Dec 31, 2025).
- Some products may not be listed due to sales suspension or company preferences.
- If a product was revised during the period, the contract counts of the old product are aggregated with the new one.
About 'SBI Iki-Iki Death Insurance':
A death insurance policy that allows you to prepare for funeral costs reasonably with affordable premiums. It provides support for funeral expenses and living costs for your family in the event of an emergency. Applications are accepted up to age 84, and coverage can continue until age 100.
URL: https://www.i-sedai.com/life/hoken/
[Company Overview]
Company Name: SBI Iki-Iki Small Amount & Short Term Insurance Co., Ltd.
Location: 1-6-1 Roppongi, Minato-ku, Tokyo
Established: July 3, 2007
Capital: 286 million yen
Business: Small amount short-term insurance business
Company Introduction: We are a group company of SBI Insurance Group Co., Ltd., listed on the Tokyo Stock Exchange Growth Market. We develop and provide insurance products that respond to customer voices for 'simple, easy-to-understand' and 'affordable premiums.' Our death, medical, and nursing care insurance products are supported mainly by seniors, and we support each customer's better life by providing peace of mind through our insurance products.
URL: https://www.i-sedai.com
Lify.jp Insurance Awards 2026, Funeral Insurance Category, 1st Place (Survey period: Jan 1, 2025 – Dec 31, 2025, by Sasuke Financial Lab, Inc.)
The Awards are determined based on the number of new contracts. Regarding this 1st place achievement, Lify commented: 'The SBI Iki-Iki Death Insurance, which has ranked 1st for two consecutive years, is attractive for its broad eligibility, allowing applications up to age 84. The ability to set small coverage amounts starting from 1 million yen to match funeral costs has gained support from those looking to manage their end-of-life planning wisely.'
We believe this result reflects the fact that customers have chosen our products after comparing them on Lify, and that we are successfully providing products that meet their needs. Furthermore, we ranked 2nd in the nursing care insurance category and also placed 2nd and 3rd in the overall life insurance category, demonstrating the growing support for our insurance products. Our awarded categories and products are as follows:
[Awarded Categories and Products]
- Funeral Insurance Category: 1st Place 'SBI Iki-Iki Death Insurance'
- Pre-existing Condition Death Insurance Category: 2nd Place 'SBI Iki-Iki Death Insurance for People with Pre-existing Conditions'
- Term Medical Insurance Category: 2nd Place 'SBI Iki-Iki Medical Insurance'
- Pre-existing Condition Medical Insurance Category: 2nd Place 'SBI Iki-Iki Medical Insurance for People with Pre-existing Conditions'
- Nursing Care Insurance Category: 2nd Place 'SBI Iki-Iki Nursing Care Insurance'
- Overall Life Insurance Category: 2nd Place 'SBI Iki-Iki Death Insurance', 3rd Place 'SBI Iki-Iki Death Insurance for People with Pre-existing Conditions'
We will continue to value customer feedback, such as 'affordable premiums with necessary coverage,' and strive to develop and provide excellent insurance products and services to bring peace of mind to more people.
About 'Lify.jp Insurance Awards 2026':
The Awards announce the top 3 products in each of the 27 insurance categories across life and non-life insurance sectors.
(URL: https://lify.jp/ranking/award2026/ )
- Rankings are based on new contracts made through the site operated by Sasuke Financial Lab, Inc. during the period (Jan 1, 2025 – Dec 31, 2025).
- Some products may not be listed due to sales suspension or company preferences.
- If a product was revised during the period, the contract counts of the old product are aggregated with the new one.
About 'SBI Iki-Iki Death Insurance':
A death insurance policy that allows you to prepare for funeral costs reasonably with affordable premiums. It provides support for funeral expenses and living costs for your family in the event of an emergency. Applications are accepted up to age 84, and coverage can continue until age 100.
URL: https://www.i-sedai.com/life/hoken/
[Company Overview]
Company Name: SBI Iki-Iki Small Amount & Short Term Insurance Co., Ltd.
Location: 1-6-1 Roppongi, Minato-ku, Tokyo
Established: July 3, 2007
Capital: 286 million yen
Business: Small amount short-term insurance business
Company Introduction: We are a group company of SBI Insurance Group Co., Ltd., listed on the Tokyo Stock Exchange Growth Market. We develop and provide insurance products that respond to customer voices for 'simple, easy-to-understand' and 'affordable premiums.' Our death, medical, and nursing care insurance products are supported mainly by seniors, and we support each customer's better life by providing peace of mind through our insurance products.
URL: https://www.i-sedai.com
FAQ
What is the key feature of SBI Iki-Iki's death insurance?
It allows enrollment up to age 84 and offers small coverage amounts tailored for funeral expenses.