SBC Medical Group to Participate in the 64th Sendentsu Kyō Award as a Challenge-Issuing Company

SBC Medical Group Holdings (Location: California, USA, CEO: Yoshiyuki Aikawa, hereinafter "SBC"), which provides management support to medical institutions both domestically and internationally across a wide range of medical fields, will participate in the "64th Sendentsu Kyō Award" (Organizer: Sendentsu Kyō Inc.), Japan's largest public advertising award, as a challenge-issuing company. Centered on longevity (healthy long life), we will broadly solicit words and ideas from society that convey the appeal of our group's initiatives to support "living healthily and true to oneself." Applications will be accepted starting at 10:00 AM on Wednesday, July 1, 2026.

● The World is Shifting from "Living Long" to "Living Healthily"

Currently, global healthcare and technology are undergoing a major paradigm shift from "Lifespan" (how long one lives) to "Healthspan" (how healthily one lives). World-renowned entrepreneurs and mega-capital investors are pouring vast sums into "aging biology," including cellular rejuvenation, with investments already exceeding $10 billion. In the United States, the federal government has also declared the overcoming of chronic diseases and preventive medicine as national challenges, and society as a whole is beginning to shift towards living long and healthy lives. "Longevity" is now a giant next-generation industry that integrates research, technology, and investment. On the other hand, Japan, one of the world's leading long-lived nations, is a country that has grappled with the issue of the "gap between average life expectancy and healthy life expectancy (approximately 10 years)" for the longest time. It is Japan, more than any other, that has continuously faced this question, which the world is now beginning to pursue, as a most urgent stakeholder. And no one is unaffected by the future that awaits everyone: "aging."

● Why SBC Arrived at Longevity

The answer lies in our origins. Shonan Beauty Clinic started 26 years ago from a single small clinic. Aesthetic medicine was the first field where medicine responded to the desire to "be oneself," rather than to "cure illness." That wish is unrelated to age or medical field. That is precisely why we have expanded this philosophy to encompass a lifetime. Dermatology, orthopedics, fertility treatment, gynecology, dentistry, hair loss treatment (AGA), ophthalmology. From aesthetic medicine to general medicine (insurance-covered services), SBC's clinic network has now expanded to a scale of 285 clinics domestically and internationally, with 6.76 million annual visits. And at its core is longevity. Towards healthcare that supports "living healthily and true to oneself." However, this vision is not yet widely known.

Official Website

● We Solicit Words to Convey That Vision Attractively

Starting from aesthetic medicine, and now as a comprehensive medical group including insurance-covered services, we are working on longevity. How can we convey this vision attractively to more people? We have decided to seek the answer in the words of society. Whether it's a serious approach, a bold idea, or a phrase that makes one's heart feel lighter. Please express freely, with your own sensibility, what SBC is tackling in the field of longevity.

Item

Content

Challenge Name

Ideas to attractively convey SBC Medical Group's work in the field of longevity

Application Genres

Catchphrase / Video Advertisement / Audio Advertisement

Application Period

Wednesday, July 1, 2026, 10:00 AM ~ Wednesday, September 30, 2026, 1:00 PM

SBC Medical Group Holdings

SBC Medical Group Holdings is a Medical Services Organization that provides management support to medical institutions both domestically and internationally across a wide range of medical fields, including advanced aesthetic medicine, dermatology, orthopedics, fertility treatment, gynecology, dentistry, hair loss treatment (AGA), and ophthalmology. It operates diverse clinic brands and is expanding globally into medical tourism and into the United States and Asia. The company was listed on the US NASDAQ market in September 2024 and was selected for the "Russell 3000" US stock index in June 2025. Moving forward, the group will continue to promote the provision of highly reliable medical services and network expansion to achieve its group purpose of "Contributing to the improvement of 'happiness' for people worldwide through medical innovation."

English Name: SBC Medical Group Holdings Incorporated

Listed Market: NASDAQ Global Market

Ticker (US Securities Code): SBC

Location: 200 Spectrum Center Drive Suite 300 Irvine, CA 92618 USA

CEO: Yoshiyuki Aikawa

Business: Management support services for medical institutions (aesthetic medicine, dermatology, orthopedics, fertility treatment, gynecology, dentistry, hair loss treatment (AGA), ophthalmology, etc.)

Official Website: https://sbc-holdings.com

Shonan Beauty Clinic: https://www.s-b-c.net

Official LinkedIn Page: https://www.linkedin.com/company/sbc-medical-group-holdings-inc

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements are not statements of past fact or current circumstances, but rather reflect our views only on future events and performance. Many future events and performance are inherently uncertain in nature and beyond our control. These forward-looking statements reflect our current views, particularly regarding our financial performance, revenue and profit growth, business outlook and opportunities, capital allocation plans, and liquidity. In some cases, forward-looking statements can be identified by the use of words such as "may," "will," "expects," "anticipates," "intends," "estimates," "believes," "plans," "projects," "hopes," or the negative of these words or similar terminology. We caution against undue reliance on forward-looking statements, which are only current as of the date of this release and are subject to various risks, uncertainties, assumptions, or changes in circumstances that are difficult to predict or quantify. Forward-looking statements are based on management's current expectations and do not guarantee future performance. We do not undertake any obligation to publicly release any revisions to forward-looking statements to reflect events or circumstances or changes in expectations after the date of this release, except as may be required by law. Such factors include, in particular, changes in global, regional, or local economic, business, competitive, market, and regulatory conditions, and those described in the "Risk Factors" section and elsewhere in the documents we have filed with the U.S. Securities and Exchange Commission (SEC), which are accessible from the SEC's website (www.sec.gov).

[Contact Information for this Matter]

SBC Medical Group Holdings

Public Relations Department: Wakiyama Email: pr@sbc.or.jp