SBC Medical Group Investigates Expanding Demand for Male Cosmetic Surgery

SBC Medical Group Holdings (Location: California, USA, CEO: Yoshiyuki Aikawa, hereinafter "SBC"), which provides management support to domestic and international medical institutions including Shonan Beauty Clinic, conducted a trend survey on male cosmetic surgery. As a result, it was revealed that the number of cosmetic surgery users in the 40-50s middle-aged male demographic has increased approximately 4.5 times over the past 10 years. Furthermore, clear differences in popular menu items were observed between the 20s and 40-50s demographics, with younger individuals showing a high interest in "skin quality improvement" and the middle-aged group in "anti-aging." In recent years, driven by medical hair removal as an entry point, the demand for male cosmetic surgery continues to expand. Various surveys also indicate a trend where the utilization rate of cosmetic surgery among individuals in their 20s is beginning to reverse the gender gap, and the traditional image of "cosmetic surgery being for women" is significantly changing. This trend is not limited to younger demographics but is also spreading to middle-aged men in their 40s and 50s. The number of male users in the same age group at clinics that SBC supports has increased approximately 4.5 times over the past 10 years, making cosmetic surgery an increasingly accessible option regardless of generation or gender. ●Comparison of TOP 10 Popular Menus by Generation           When comparing the TOP 10 popular menus for men in their 20s and 40s-50s, the top three items were common to both generations: "Medical Hair Removal," "AGA Treatment Drugs," and "Botox Injections." Furthermore, "