Creating a Society Where People Think, "I Want to Be an Adult Like That" #AprilDream

Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release is the dream of "Sawakami Foundation."

Our dream is to create a society where future children, seeing the adults around them, naturally think,

"I want to live like that."

This is not born from special success or wealth,

but from kindness and compassion towards others,

a stance of cherishing nature and culture,

and the accumulation of daily efforts to live authentically and carefully.

We advocate for "creating a better world"

and have continuously asked what kind of society we can leave for the next generation.

While building on economic independence,

we seek a dignified and beautiful way of life,

aiming for a society where human kindness and compassion spread.

We believe that each of these practices

will eventually become an aspiration for future generations

and be passed down to the next era.

【Examples of Specific Initiatives】

We have undertaken various initiatives as activities to connect to the future.

For example, in the preservation activities of the historic pilgrimage routes that breathe in the Kumano region of Wakayama Prefecture, we are working on maintenance and repair to connect the paths, which have been passed down with people's prayers and livelihoods, to the next generation.

Facing the culture and landscapes protected over many years and handing them over to the future. We believe that the accumulation of these step-by-step efforts will lead to the "creation of a better world" that we envision.

【Introduction of New Project】

Launching the "Archives Project" to pass culture to the future.

As a first step towards this dream, we are launching the "Archives Project" to connect culture and regional activities to the future.

This project is an initiative to record disappearing regional traditions, cultures, skills, and people's activities as video, and deliver them to the next generation.

It aims not just to record, but to preserve the feelings and atmosphere inherent in the land, so that it can become a source of learning, discovery, and new creation for people living in the future.

Why not preserve your local culture for the future?

This project also accepts video submissions recorded by you.

We will record moments you wish to preserve, such as long-standing landscapes, lifestyles, cultures, and technologies, as video and connect them to the future as an archive.

As individual records accumulate, the depth and richness of this country's culture will be passed down to the next generation.

【Conclusion】

The future is not created by someone special, but shaped by the accumulation of small daily choices and actions.

We will continue to cherish human kindness and the value of culture, handing over a society that the next generation can be proud of.

🔗Archives Project Official Website: https://archives.sawakami.org/

🔗Official HP: https://sawakami.org/

🔗Official X: https://x.com/sawakamiarchive

🔗Official Instagram: https://www.instagram.com/archives.sawakami_foundation/