New Proposal for Enjoying 'Cold Soups' During Scorching Summer

Pokka Sapporo Food & Beverage Ltd. is introducing 'cold soups' as a new culinary option for the sweltering summer season. Through chilled canned soups from its 'Jikkuri Kotokoto' brand, along with cold preparation ideas using the newly refreshed boxed powdered soup—celebrating its 30th anniversary—the company aims to deliver a refreshing, satisfying, and easy-to-enjoy soup experience even during the hottest months.

Cold Corn Chowder

Cold Potato Soup

Two Cold Recipe Ideas

▼ Addressing Summer Dietary Needs

During summer, prolonged high temperatures often lead people to opt for lighter meals or avoid standing in hot kitchens. There is a growing demand for convenient, enjoyable food options that require minimal cooking effort.

Beyond daily meals, consumers are increasingly considering food choices for emergency preparedness and household stockpiling. In response to these seasonal trends, the company is promoting soups that are 'chilled, convenient, satisfying, and useful for both daily life and emergency readiness' to support summer lifestyles.

＜Reference＞

[Pokka Sapporo February 2025 Press Release] Responding to Rising Demand for Cooling Foods Due to Climate Change: 'Jikkuri Kotokoto Chilled Canned Soups'—Two Varieties Relaunched Starting February 17, 2025

▼ Brand Vision

The 'Jikkuri Kotokoto' brand aims to move beyond the image of a quick instant soup, striving instead to offer meal-worthy deliciousness and enhance the quality of daily life. Whether during a busy morning, a scorching midday, a light snack, or as part of everyday preparedness, the brand seeks to deliver satisfying soup experiences across diverse life scenarios, regardless of season.

＜Reference＞

[Pokka Sapporo March 2026 Press Release] Celebrating 30 Years of Carefully Crafted Soups with Premium Ingredients: The 'Jikkuri Kotokoto' Box Series Reborn and Nationally Launched on March 9, 2026

'Recently, we’ve noticed increasing consumer voices saying they want foods that are easy to eat in hot weather, prefer to avoid using stoves, and seek satisfying yet convenient options. In response, we believe soup isn’t just for cold seasons—it can also serve customers during summer. Our newly proposed chilled canned soups deliver the rich, authentic flavors characteristic of 'Jikkuri Kotokoto,' while featuring a clean, refreshing aftertaste perfect for summer. We’re also introducing creative cold recipe ideas using our boxed powdered soups. Through both chilled canned and powdered soups, Pokka Sapporo aims to make summer dining more comfortable and delicious. We hope these products will become a valuable part of everyday meals as well as emergency stockpiling and rolling storage practices.'

Pokka Sapporo Food & Beverage Product Manager Comment

▼ Recipe Ideas

Chilled Shrimp Tomato Somen

[Chilled Shrimp Tomato Somen]

[Ingredients (for 1 person)]

1 packet of 'Jikkuri Kotokoto Rich Shrimp Bisque'

100ml tomato juice, 1 bundle somen noodles, a pinch of parsley

[Instructions]

1. Warm 100ml of tomato juice in the microwave

2. Add one packet of Rich Shrimp Bisque and dissolve thoroughly

3. Mix with boiled and chilled somen noodles and ice

Garnish with parsley as desired.

For product details, please visit:

Jikkuri Kotokoto Rich Shrimp Bisque｜Jikkuri Kotokoto (Box Series) | Product Information | Pokka Sapporo Food & Beverage

Creamy Corn Somen with Abundant Corn

[Creamy Corn Somen with Abundant Corn]

[Ingredients (for 1 person)]

1 packet of 'Jikkuri Kotokoto Impressive Corn Chowder'

180ml milk, 1/2 ear of corn, 1 bundle somen noodles, a pinch of parsley

[Instructions]

1. Warm the milk, mix with 'Jikkuri Kotokoto Impressive Corn Chowder,' then chill

2. Wrap corn in plastic wrap and microwave for about 3 minutes; remove kernels once cooled

3. Place boiled and chilled somen in a bowl, pour the chilled mixture over, and garnish with parsley as desired

For product details, please visit:

Jikkuri Kotokoto Impressive Corn Chowder｜Jikkuri Kotokoto (Box Series) | Product Information | Pokka Sapporo Food & Beverage

For more about 'Jikkuri Kotokoto,' please visit the brand website.