Sapporo Beer Opens "THE BAR OSAKA" in Umeda, Osaka, a Popular Brand Experience Hub Previously in Ginza
Key facts
- Sapporo Beer Opens "THE BAR OSAKA" in Umeda, Osaka, a Popular Brand Experience Hub Previously in Ginza
- Sapporo Beer will open "Sapporo Nama Beer Kuro Label THE BAR OSAKA" in "LINKS UMEDA" in Umeda, Osaka on July 3rd. This is the second location following Ginza, offering three types of Kuro Label poured differently and food using Kansai ingredients, creating an immersive brand experience.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Sapporo Beer will open "Sapporo Nama Beer Kuro Label THE BAR OSAKA" in "LINKS UMEDA" in Umeda, Osaka on July 3rd. This is the second location following Ginza, offering three types of Kuro Label poured differently and food using Kansai ingredients, creating an immersive brand experience.
- Citation
- Sapporo Beer Opens "THE BAR OSAKA" in Umeda, Osaka, a Popular Brand Experience Hub Previously in Ginza (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Sapporo Beer will open "Sapporo Nama Beer Kuro Label THE BAR OSAKA" in "LINKS UMEDA" in Umeda, Osaka on July 3rd. This is the second location following Ginza, offering three types of Kuro Label poured differently and food using Kansai ingredients, creating an immersive brand experience.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 19:00
- 🔍 Collected: June 10, 2026 at 10:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (54h 30m after Collected)
Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Limited, will open "Sapporo Nama Beer Kuro Label THE BAR OSAKA," a year-round brand experience hub for "Sapporo Nama Beer Kuro Label," on Friday, July 3rd, at "LINKS UMEDA" in Umeda, Osaka.
"Sapporo Nama Beer Kuro Label THE BAR" is a beer bar aiming to provide customers with a "perfect draft beer experience" for their first drink of the day, based on the concept, "The moment beer tastes best is the first pint of the day." The first store opened in Ginza in 2019 and has welcomed over 500,000 visitors to date.
"Sapporo Nama Beer Kuro Label THE BAR OSAKA," the second store, will allow customers to experience the deliciousness of draft beer aiming for the "perfect first pint" and the brand's worldview. It will serve as a base to deepen understanding of Kuro Label while expanding touchpoints with customers, particularly in the Kansai region.
Inside the store, customers can enjoy three types of Kuro Label (Note 1) poured differently: "The Perfect Kuro Label," "First," and "Second." They can also savor adult BAR food, including the "Premium Umeda Sandwich" made with local Kansai ingredients.
Additionally, on the first day of every month (Note 2), personal glasses will be sold to the first 50 customers on a first-come, first-served basis. Two personal glasses per person will be stored at the store for one year and can be used each time the customer visits. Music that changes depending on the time of day will play in the store, creating an immersive space that allows customers to dive into the world of Kuro Label. Please enjoy the unique "adult worldview" of Kuro Label that can be felt throughout the establishment.
"Sapporo Nama Beer Kuro Label" continues to evolve its unique worldview and the deliciousness of its draft beer, aiming to provide adults with the joy of choosing their own beer and expressing themselves through their choice of beer at various customer touchpoints.
(Note 1) Drink orders are limited to two per person per visit.
(Note 2) For July 2026, orders will be accepted from 5:00 PM on the opening day, July 3rd, on a first-come, first-served basis.
■ "Sapporo Nama Beer Kuro Label THE BAR OSAKA" Overview
1. Store Name
Sapporo Nama Beer Kuro Label THE BAR OSAKA
2. Official Website
https://www.sapporobeer.jp/beer/thebar2026/
*The official website will be available from 10:00 AM on Friday, July 3rd.
3. Location
LINKS UMEDA 1F, 1-1 Ofukacho, Kita-ku, Osaka-shi, Osaka Prefecture
4. Business Hours
11:00 AM - 11:00 PM (Last Order 10:30 PM)
*On the opening day, Friday, July 3rd, the store will open at 5:00 PM.
5. Closed Days
New Year's holidays
6. Seating Capacity
31 seats (standing only)
7. Contents
- Three types of Kuro Label poured differently (Note 1)
"The Perfect Kuro Label"
A Kuro Label aiming for the "perfect draft" poured from the Perfect Kuro Label tap, achieving 3Cs (Note 3).
"First"
A Kuro Label that revives the swing tap to deliver the exhilarating refreshment that is the origin of Japanese beer, served in a single pour.
"Second"
A Kuro Label designed to bring out the malt's richness and enjoy a well-balanced flavor, served in two pours using the swing tap.
- Personal Glass System
On the 1st of each month (Note 2), personal glasses (420ml) will be sold to the first 50 customers on a first-come, first-served basis. Two glasses per person will be stored at the store for one year and can be used upon each visit. After the storage period expires, the glasses will be presented to the customer. (Price for a set of 2 personal glasses: 500 yen)
- THE BAR OSAKA Original Sound Production
Music changes depending on the time of day, creating an immersive space that allows customers to dive into the world of Kuro Label upon entering.
- Original draft tower embodying Kuro Label's philosophy with the concept of "Tenki Jushigata" (Ten pillars, ten forms).
- A selection of items sold on "Sapporo Nama Beer Kuro Label THE SHOP," the online store within the membership site "CLUB Kuro Label," will be exhibited and sold.
(CLUB Kuro Label site: https://c-kurolabel.jp/?ac=2)
8. Menu Items Offered
- Drinks
Sapporo Nama Beer Kuro Label: 650 yen (tax included)
- Food
Premium Umeda Sandwich: 750 yen (tax included)
For other menu items, please check the official website.
*Contents are subject to change.
(Note 3) About 3Cs
- CREAMY: Perfect Creamy
Delivered with a smooth, creamy foam in a 7:3 golden ratio, focusing on micron-level fineness.
- CLEAR: Perfect Clear
Achieves a clear draft beer with thorough cleaning of glasses and tumblers, allowing for "racing" (foam patterns) with every sip.
- COLD: Perfect Cold
Thorough temperature control from glass to keg and pouring to pursue the drinkable deliciousness of Kuro Label's original taste and aroma.
■ About "Sapporo Nama Beer Kuro Label"
"Sapporo Nama Beer Kuro Label" was born in 1977 as "Sapporo Bin Nama" and has been loved by many customers ever since. It was a pioneering product that opened the era of draft beer when pasteurized beer was dominant. It features a drinkable deliciousness with a perfect balance of malt's richness and a refreshing aftertaste, along with white, beautiful, creamy foam that keeps its taste and aroma fresh. Kuro Label aims to be a beer loved by adult beer enthusiasts, delivering the joy of choosing their own beer and expressing their adult selves.
Furthermore, since 2019, the flagship beer bar "Sapporo Nama Beer Kuro Label THE BAR" has been located in Ginza, Tokyo, offering an experience where customers can enjoy the deliciousness of draft beer with meticulous attention to serving quality, along with the world of Kuro Label.
Sapporo Nama Beer Kuro Label Brand Site: https://www.sapporobeer.jp/beer/
[Contact for Consumers]
Sapporo Beer Co., Ltd. Customer Center
Tel: 0120-207-800
Keywords:
"Sapporo Nama Beer Kuro Label THE BAR" is a beer bar aiming to provide customers with a "perfect draft beer experience" for their first drink of the day, based on the concept, "The moment beer tastes best is the first pint of the day." The first store opened in Ginza in 2019 and has welcomed over 500,000 visitors to date.
"Sapporo Nama Beer Kuro Label THE BAR OSAKA," the second store, will allow customers to experience the deliciousness of draft beer aiming for the "perfect first pint" and the brand's worldview. It will serve as a base to deepen understanding of Kuro Label while expanding touchpoints with customers, particularly in the Kansai region.
Inside the store, customers can enjoy three types of Kuro Label (Note 1) poured differently: "The Perfect Kuro Label," "First," and "Second." They can also savor adult BAR food, including the "Premium Umeda Sandwich" made with local Kansai ingredients.
Additionally, on the first day of every month (Note 2), personal glasses will be sold to the first 50 customers on a first-come, first-served basis. Two personal glasses per person will be stored at the store for one year and can be used each time the customer visits. Music that changes depending on the time of day will play in the store, creating an immersive space that allows customers to dive into the world of Kuro Label. Please enjoy the unique "adult worldview" of Kuro Label that can be felt throughout the establishment.
"Sapporo Nama Beer Kuro Label" continues to evolve its unique worldview and the deliciousness of its draft beer, aiming to provide adults with the joy of choosing their own beer and expressing themselves through their choice of beer at various customer touchpoints.
(Note 1) Drink orders are limited to two per person per visit.
(Note 2) For July 2026, orders will be accepted from 5:00 PM on the opening day, July 3rd, on a first-come, first-served basis.
■ "Sapporo Nama Beer Kuro Label THE BAR OSAKA" Overview
1. Store Name
Sapporo Nama Beer Kuro Label THE BAR OSAKA
2. Official Website
https://www.sapporobeer.jp/beer/thebar2026/
*The official website will be available from 10:00 AM on Friday, July 3rd.
3. Location
LINKS UMEDA 1F, 1-1 Ofukacho, Kita-ku, Osaka-shi, Osaka Prefecture
4. Business Hours
11:00 AM - 11:00 PM (Last Order 10:30 PM)
*On the opening day, Friday, July 3rd, the store will open at 5:00 PM.
5. Closed Days
New Year's holidays
6. Seating Capacity
31 seats (standing only)
7. Contents
- Three types of Kuro Label poured differently (Note 1)
"The Perfect Kuro Label"
A Kuro Label aiming for the "perfect draft" poured from the Perfect Kuro Label tap, achieving 3Cs (Note 3).
"First"
A Kuro Label that revives the swing tap to deliver the exhilarating refreshment that is the origin of Japanese beer, served in a single pour.
"Second"
A Kuro Label designed to bring out the malt's richness and enjoy a well-balanced flavor, served in two pours using the swing tap.
- Personal Glass System
On the 1st of each month (Note 2), personal glasses (420ml) will be sold to the first 50 customers on a first-come, first-served basis. Two glasses per person will be stored at the store for one year and can be used upon each visit. After the storage period expires, the glasses will be presented to the customer. (Price for a set of 2 personal glasses: 500 yen)
- THE BAR OSAKA Original Sound Production
Music changes depending on the time of day, creating an immersive space that allows customers to dive into the world of Kuro Label upon entering.
- Original draft tower embodying Kuro Label's philosophy with the concept of "Tenki Jushigata" (Ten pillars, ten forms).
- A selection of items sold on "Sapporo Nama Beer Kuro Label THE SHOP," the online store within the membership site "CLUB Kuro Label," will be exhibited and sold.
(CLUB Kuro Label site: https://c-kurolabel.jp/?ac=2)
8. Menu Items Offered
- Drinks
Sapporo Nama Beer Kuro Label: 650 yen (tax included)
- Food
Premium Umeda Sandwich: 750 yen (tax included)
For other menu items, please check the official website.
*Contents are subject to change.
(Note 3) About 3Cs
- CREAMY: Perfect Creamy
Delivered with a smooth, creamy foam in a 7:3 golden ratio, focusing on micron-level fineness.
- CLEAR: Perfect Clear
Achieves a clear draft beer with thorough cleaning of glasses and tumblers, allowing for "racing" (foam patterns) with every sip.
- COLD: Perfect Cold
Thorough temperature control from glass to keg and pouring to pursue the drinkable deliciousness of Kuro Label's original taste and aroma.
■ About "Sapporo Nama Beer Kuro Label"
"Sapporo Nama Beer Kuro Label" was born in 1977 as "Sapporo Bin Nama" and has been loved by many customers ever since. It was a pioneering product that opened the era of draft beer when pasteurized beer was dominant. It features a drinkable deliciousness with a perfect balance of malt's richness and a refreshing aftertaste, along with white, beautiful, creamy foam that keeps its taste and aroma fresh. Kuro Label aims to be a beer loved by adult beer enthusiasts, delivering the joy of choosing their own beer and expressing their adult selves.
Furthermore, since 2019, the flagship beer bar "Sapporo Nama Beer Kuro Label THE BAR" has been located in Ginza, Tokyo, offering an experience where customers can enjoy the deliciousness of draft beer with meticulous attention to serving quality, along with the world of Kuro Label.
Sapporo Nama Beer Kuro Label Brand Site: https://www.sapporobeer.jp/beer/
[Contact for Consumers]
Sapporo Beer Co., Ltd. Customer Center
Tel: 0120-207-800
Keywords:
FAQ
What are the features of "Sapporo Nama Beer Kuro Label THE BAR OSAKA"?
It features three types of Kuro Label poured differently, original food using Kansai ingredients, a personal glass system, and original sound production, allowing for a deep experience of the Kuro Label worldview.
How does the Osaka Umeda store differ from the Ginza store?
The Osaka store expands customer touchpoints in the Kansai region and offers menus utilizing local ingredients. While the basic concept is shared, it incorporates regional characteristics.
What are the benefits of the personal glass system?
You can store your favorite glass at the store and use it during visits. There's also a benefit where the glasses are gifted after a one-year storage period.
What kind of food menus are available?
The "Premium Umeda Sandwich," made with Kansai ingredients, is a signature item. Other adult-style bar foods are also offered.
Is a reservation required?
Reservations are not mentioned in the press release, but as it's a popular spot, early visits or checking official information are recommended due to potential crowds.