Sapporo Draft Beer Black Label 'Saitama Seibu Lions Support Can' to Be Released in Limited Quantities on May 19
Sapporo Breweries Ltd. will release a limited-edition 'Saitama Seibu Lions Support Can' of its Sapporo Draft Beer Black Label on May 19 in Saitama Prefecture and surrounding areas. Now in its ninth year, the initiative donates 1 yen per can sold to support the promotion of Saitama Prefecture's appeal.
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- 📰 Published: May 18, 2026 at 19:00
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Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will release the Sapporo Draft Beer Black Label 'Saitama Seibu Lions Support Can' in limited quantities on Tuesday, May 19, in Saitama Prefecture and seven surrounding prefectures.
To assist in promoting the appeal of Saitama Prefecture, this product initiative, now in its ninth year, will once again donate 1 yen per can sold to the 'Saitama Prefecture Attractive Development Promotion Council'.
This year's design represents the bright future and ongoing development of the Saitama Seibu Lions—a team with a tradition of winning and the dignity of champions—using two Lions blue lines stretching upwards to the right from a baseball diamond.
Through this initiative, the company hopes to cheer on the Saitama Seibu Lions alongside their fans and contribute to local revitalization.
■ Product Overview
1. Product Name
Sapporo Draft Beer Black Label 'Saitama Seibu Lions Support Can'
*The contents are the same as the standard Black Label.
2. Package
350ml can
3. Release Date & Region
Tuesday, May 19, 2026
Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Ibaraki, Tochigi, Gunma, and Nagano prefectures; as well as Seibu Railway station convenience store 'Tomony' and Prince Hotel shops.
*Not available at some stores.
4. Suggested Retail Price
Open price
5. Design Features
Expresses the bright future of the Saitama Seibu Lions with two Lions blue lines extending upwards and to the right from a baseball diamond.
6. Sales Plan
10,000 cases (calculated based on 24 cans of 350ml)
■ About 'Sapporo Draft Beer Black Label'
Since its debut in 1977 under the name 'Sapporo Bin Nama' (Bottled Draft), 'Sapporo Draft Beer Black Label' has been loved by many customers. At a time when heat-treated beers were the mainstream, it was a pioneering product that paved the way for the era of draft beer. Featuring a perfect balance of malt umami and a refreshing aftertaste, as well as creamy foam that keeps the taste and aroma fresh, it aims to be a beer loved by adults who enjoy beer. With themes such as 'Adult's Draft.' and 'Don't be round, be a star.', Black Label provides the joy of adults choosing a beer that fits their style and expressing their adult selves. Furthermore, since 2019, the flagship beer bar 'Sapporo Draft Beer Black Label THE BAR' in Ginza, Tokyo, has been providing an experience to taste high-quality draft beer thoroughly committed to serving standards alongside the worldview of Black Label.
To assist in promoting the appeal of Saitama Prefecture, this product initiative, now in its ninth year, will once again donate 1 yen per can sold to the 'Saitama Prefecture Attractive Development Promotion Council'.
This year's design represents the bright future and ongoing development of the Saitama Seibu Lions—a team with a tradition of winning and the dignity of champions—using two Lions blue lines stretching upwards to the right from a baseball diamond.
Through this initiative, the company hopes to cheer on the Saitama Seibu Lions alongside their fans and contribute to local revitalization.
■ Product Overview
1. Product Name
Sapporo Draft Beer Black Label 'Saitama Seibu Lions Support Can'
*The contents are the same as the standard Black Label.
2. Package
350ml can
3. Release Date & Region
Tuesday, May 19, 2026
Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Ibaraki, Tochigi, Gunma, and Nagano prefectures; as well as Seibu Railway station convenience store 'Tomony' and Prince Hotel shops.
*Not available at some stores.
4. Suggested Retail Price
Open price
5. Design Features
Expresses the bright future of the Saitama Seibu Lions with two Lions blue lines extending upwards and to the right from a baseball diamond.
6. Sales Plan
10,000 cases (calculated based on 24 cans of 350ml)
■ About 'Sapporo Draft Beer Black Label'
Since its debut in 1977 under the name 'Sapporo Bin Nama' (Bottled Draft), 'Sapporo Draft Beer Black Label' has been loved by many customers. At a time when heat-treated beers were the mainstream, it was a pioneering product that paved the way for the era of draft beer. Featuring a perfect balance of malt umami and a refreshing aftertaste, as well as creamy foam that keeps the taste and aroma fresh, it aims to be a beer loved by adults who enjoy beer. With themes such as 'Adult's Draft.' and 'Don't be round, be a star.', Black Label provides the joy of adults choosing a beer that fits their style and expressing their adult selves. Furthermore, since 2019, the flagship beer bar 'Sapporo Draft Beer Black Label THE BAR' in Ginza, Tokyo, has been providing an experience to taste high-quality draft beer thoroughly committed to serving standards alongside the worldview of Black Label.
FAQ
Can I buy the Saitama Seibu Lions Support Can outside the Kanto area?
It is exclusively sold in Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Ibaraki, Tochigi, Gunma, and Nagano prefectures.
Is the beer inside different from regular Black Label?
No, the contents are exactly the same as the regular Sapporo Draft Beer Black Label.
Where do the donations go?
For every can sold, 1 yen is donated to the Saitama Prefecture Attractive Development Promotion Council.