Year-Round Sales of Flagship Beer "Yebisu Infinity" Bottles Starting Saturday, April 4 at YEBISU BREWERY TOKYO Celebrating its 2nd Anniversary
Key facts
- Year-Round Sales of Flagship Beer "Yebisu Infinity" Bottles Starting Saturday, April 4 at YEBISU BREWERY TOKYO Celebrating its 2nd Anniversary
- To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, Sapporo Breweries will launch its flagship beer 'Yebisu Infinity' as a 330ml takeout-exclusive bottle for 1,300 yen starting April 4.
- Source: PR Times
- Date: April 4, 2026
Direct answer
To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, Sapporo Breweries will launch its flagship beer 'Yebisu Infinity' as a 330ml takeout-exclusive bottle for 1,300 yen starting April 4.
- Citation
- Year-Round Sales of Flagship Beer "Yebisu Infinity" Bottles Starting Saturday, April 4 at YEBISU BREWERY TOKYO Celebrating its 2nd Anniversary (April 4, 2026), PR Times
- Source
- PR Times
- Date
- April 4, 2026
To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, Sapporo Breweries will launch its flagship beer 'Yebisu Infinity' as a 330ml takeout-exclusive bottle for 1,300 yen starting April 4.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 00:30
- 🔍 Collected: April 3, 2026 at 17:10
- 🤖 AI Analyzed: April 21, 2026 at 03:27 (418h 17m after Collected)
Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will commemorate the 2nd anniversary of Yebisu's brand experience base "YEBISU BREWERY TOKYO" (Note 1) by launching the facility's flagship beer "Yebisu Infinity" as a year-round, takeout-exclusive product in 330ml bottles starting Saturday, April 4.
"Yebisu Infinity" was developed as the flagship beer at "YEBISU BREWERY TOKYO" under the concept of "weaving the future from over 130 years of history, pioneering a new happy time while reflecting on the past." Previously, it was only available to be served inside "YEBISU BREWERY TOKYO," but in response to requests from many customers, it will now be delivered as a takeout-exclusive product that can also be enjoyed at home.
Please enjoy a special moment from "YEBISU BREWERY TOKYO" at home, as a gift, or with your family and friends.
Yebisu, with a history of over 135 years, will continue to further pursue the possibilities of beer. We will continue to take on challenges to bring positive changes to the world by satisfying our customers' hearts and boosting their motivation to move forward.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/
■ Overview of the Limited Quantity Beer "Travelogue"
1. Product Name
Yebisu Infinity
2. Package
330ml bottle
3. Category
Beer
4. Alcohol Content
5.5%
5. Release Date/Region
Saturday, April 4, 2026
Inside the "YEBISU BREWERY TOKYO" gift shop *Cannot be consumed in-store; for takeout only.
6. Reference Retail Price
1,300 yen (tax included)
7. Features/Concept
"Beer is ∞." (Beer is infinite)
Yebisu developed as the flagship of "YEBISU BREWERY TOKYO," which believes in the infinite possibilities of beer and challenges new charms of beer.
The Yebisu yeast used in the Ebisu factory was re-selected and revived in this era. It uses a portion of the German fine aroma hop "Tettnanger," which is believed to have been used when Yebisu Beer was born in 1890. This is the flagship product of YEBISU BREWERY TOKYO, revived into a modern deliciousness while reflecting on the past. In addition to a solid drinking response typical of Yebisu, it features a noble and refined bitterness and aroma. 100% malt, partially uses Tettnanger, uses Yebisu yeast.
"Yebisu Infinity" was developed as the flagship beer at "YEBISU BREWERY TOKYO" under the concept of "weaving the future from over 130 years of history, pioneering a new happy time while reflecting on the past." Previously, it was only available to be served inside "YEBISU BREWERY TOKYO," but in response to requests from many customers, it will now be delivered as a takeout-exclusive product that can also be enjoyed at home.
Please enjoy a special moment from "YEBISU BREWERY TOKYO" at home, as a gift, or with your family and friends.
Yebisu, with a history of over 135 years, will continue to further pursue the possibilities of beer. We will continue to take on challenges to bring positive changes to the world by satisfying our customers' hearts and boosting their motivation to move forward.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/
■ Overview of the Limited Quantity Beer "Travelogue"
1. Product Name
Yebisu Infinity
2. Package
330ml bottle
3. Category
Beer
4. Alcohol Content
5.5%
5. Release Date/Region
Saturday, April 4, 2026
Inside the "YEBISU BREWERY TOKYO" gift shop *Cannot be consumed in-store; for takeout only.
6. Reference Retail Price
1,300 yen (tax included)
7. Features/Concept
"Beer is ∞." (Beer is infinite)
Yebisu developed as the flagship of "YEBISU BREWERY TOKYO," which believes in the infinite possibilities of beer and challenges new charms of beer.
The Yebisu yeast used in the Ebisu factory was re-selected and revived in this era. It uses a portion of the German fine aroma hop "Tettnanger," which is believed to have been used when Yebisu Beer was born in 1890. This is the flagship product of YEBISU BREWERY TOKYO, revived into a modern deliciousness while reflecting on the past. In addition to a solid drinking response typical of Yebisu, it features a noble and refined bitterness and aroma. 100% malt, partially uses Tettnanger, uses Yebisu yeast.
FAQ
When will Sapporo Breweries start selling Yebisu Infinity beer bottles year-round at YEBISU BREWERY TOKYO?
Sapporo Breweries will start selling Yebisu Infinity beer bottles year-round starting Saturday, April 4, 2026, at the YEBISU BREWERY TOKYO gift shop.
What is the alcohol content and package size of the newly released Yebisu Infinity beer?
The Yebisu Infinity beer has an alcohol content of 5.5% and is available in 330ml bottles exclusively for takeout from YEBISU BREWERY TOKYO.
Why did Sapporo Breweries decide to make Yebisu Infinity available for takeout in bottles?
Sapporo Breweries decided to make Yebisu Infinity available for takeout in bottles in response to requests from many customers who wanted to enjoy it at home.
What is the reference retail price of the Yebisu Infinity 330ml bottle, including tax?
The reference retail price of the Yebisu Infinity 330ml bottle is 1,300 yen, including tax, and it is sold exclusively at the YEBISU BREWERY TOKYO gift shop.
What is the concept behind the development of Yebisu Infinity as the flagship beer of YEBISU BREWERY TOKYO?
Yebisu Infinity was developed under the concept of weaving the future from over 130 years of history, pioneering a new happy time while reflecting on the past.