Year-Round Sales of Flagship Beer "Yebisu Infinity" Bottles Starting Saturday, April 4 at YEBISU BREWERY TOKYO Celebrating its 2nd Anniversary
To celebrate the 2nd anniversary of YEBISU BREWERY TOKYO, Sapporo Breweries will launch its flagship beer 'Yebisu Infinity' as a 330ml takeout-exclusive bottle for 1,300 yen starting April 4.
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- 📰 Published: April 4, 2026 at 00:30
- 🔍 Collected: April 3, 2026 at 17:10
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Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will commemorate the 2nd anniversary of Yebisu's brand experience base "YEBISU BREWERY TOKYO" (Note 1) by launching the facility's flagship beer "Yebisu Infinity" as a year-round, takeout-exclusive product in 330ml bottles starting Saturday, April 4.
"Yebisu Infinity" was developed as the flagship beer at "YEBISU BREWERY TOKYO" under the concept of "weaving the future from over 130 years of history, pioneering a new happy time while reflecting on the past." Previously, it was only available to be served inside "YEBISU BREWERY TOKYO," but in response to requests from many customers, it will now be delivered as a takeout-exclusive product that can also be enjoyed at home.
Please enjoy a special moment from "YEBISU BREWERY TOKYO" at home, as a gift, or with your family and friends.
Yebisu, with a history of over 135 years, will continue to further pursue the possibilities of beer. We will continue to take on challenges to bring positive changes to the world by satisfying our customers' hearts and boosting their motivation to move forward.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/
■ Overview of the Limited Quantity Beer "Travelogue"
1. Product Name
Yebisu Infinity
2. Package
330ml bottle
3. Category
Beer
4. Alcohol Content
5.5%
5. Release Date/Region
Saturday, April 4, 2026
Inside the "YEBISU BREWERY TOKYO" gift shop *Cannot be consumed in-store; for takeout only.
6. Reference Retail Price
1,300 yen (tax included)
7. Features/Concept
"Beer is ∞." (Beer is infinite)
Yebisu developed as the flagship of "YEBISU BREWERY TOKYO," which believes in the infinite possibilities of beer and challenges new charms of beer.
The Yebisu yeast used in the Ebisu factory was re-selected and revived in this era. It uses a portion of the German fine aroma hop "Tettnanger," which is believed to have been used when Yebisu Beer was born in 1890. This is the flagship product of YEBISU BREWERY TOKYO, revived into a modern deliciousness while reflecting on the past. In addition to a solid drinking response typical of Yebisu, it features a noble and refined bitterness and aroma. 100% malt, partially uses Tettnanger, uses Yebisu yeast.
"Yebisu Infinity" was developed as the flagship beer at "YEBISU BREWERY TOKYO" under the concept of "weaving the future from over 130 years of history, pioneering a new happy time while reflecting on the past." Previously, it was only available to be served inside "YEBISU BREWERY TOKYO," but in response to requests from many customers, it will now be delivered as a takeout-exclusive product that can also be enjoyed at home.
Please enjoy a special moment from "YEBISU BREWERY TOKYO" at home, as a gift, or with your family and friends.
Yebisu, with a history of over 135 years, will continue to further pursue the possibilities of beer. We will continue to take on challenges to bring positive changes to the world by satisfying our customers' hearts and boosting their motivation to move forward.
(Note 1) "YEBISU BREWERY TOKYO" dedicated page: https://www.sapporobeer.jp/yebisu/communication/yebisu-brewery-tokyo/
■ Overview of the Limited Quantity Beer "Travelogue"
1. Product Name
Yebisu Infinity
2. Package
330ml bottle
3. Category
Beer
4. Alcohol Content
5.5%
5. Release Date/Region
Saturday, April 4, 2026
Inside the "YEBISU BREWERY TOKYO" gift shop *Cannot be consumed in-store; for takeout only.
6. Reference Retail Price
1,300 yen (tax included)
7. Features/Concept
"Beer is ∞." (Beer is infinite)
Yebisu developed as the flagship of "YEBISU BREWERY TOKYO," which believes in the infinite possibilities of beer and challenges new charms of beer.
The Yebisu yeast used in the Ebisu factory was re-selected and revived in this era. It uses a portion of the German fine aroma hop "Tettnanger," which is believed to have been used when Yebisu Beer was born in 1890. This is the flagship product of YEBISU BREWERY TOKYO, revived into a modern deliciousness while reflecting on the past. In addition to a solid drinking response typical of Yebisu, it features a noble and refined bitterness and aroma. 100% malt, partially uses Tettnanger, uses Yebisu yeast.