"Sapporo Draft Beer Black Label" Yoshinobu Yamamoto Player Support Project "GET A STAR YOSHINOBU" Commemorative New Web CM to be Released on Friday, March 27!

Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., will launch "GET A STAR YOSHINOBU," a project to support Major League Baseball player Yoshinobu Yamamoto, and release a new web commercial starting Friday, March 27.

"GET A STAR YOSHINOBU" is a participatory project to support Yoshinobu Yamamoto alongside "Sapporo Draft Beer Black Label." Going forward, a variety of content will be rolled out sequentially, including gift campaigns via social media and "Victory Toast MOVIES (Note 1)." We aim to deliver a sense of unity and excitement born from supporting Yoshinobu Yamamoto, not only for baseball fans but also for a wide range of customers.

"Sapporo Draft Beer Black Label" continues to evolve its unique worldview and the deliciousness of draft beer, and will continue to provide adults with the joy of choosing a beer that suits them and expressing their adult selves at various customer touchpoints.

(Note 1) Videos posted on Sapporo Beer's official X account (@SapporoBeer) when Yoshinobu Yamamoto becomes the winning pitcher.

■WEBCM "GET A STAR YOSHINOBU" Overview

1. Title
Kuro Label GET A STAR YOSHINOBU Teaser Edition 15 seconds x 1 type

2. Broadcast Start Date
Friday, March 27, 2026

*The full commercial will also be released on the special website from 9:00 AM on Friday, March 27, 2026.

https://c-kurolabel.jp/getastar2026/

3. CM Concept
The passionate battle of the young samurai who crossed the ocean has begun. Let's be captivated by each pitch and raise a toast of joy. Victory, with Kuro Label. Grab a star, Yoshinobu.

4. Content

Major League Baseball player Yoshinobu Yamamoto, active worldwide, appears in the new web commercial "GET A STAR YOSHINOBU." Yoshinobu Yamamoto's silhouette gradually approaches, revealing him holding a black baseball printed with a star shape, inspired by the Sapporo Draft Beer Black Label logo. The production is designed to heighten anticipation for the upcoming project and evoke excitement among many customers.

5. Filming Episode Yoshinobu Yamamoto entered the solemn filming studio with a slightly nervous expression. Before filming...