Masatoshi Hamada and Shinji Ono Reveal Their Favorite 'Sapporo Ichiban' Recipes! 'I've Always Loved Sapporo Ichiban.' New Spring TV Commercials Air Nationwide from April 9th (Thursday)
Key facts
- Masatoshi Hamada and Shinji Ono Reveal Their Favorite 'Sapporo Ichiban' Recipes! 'I've Always Loved Sapporo Ichiban.' New Spring TV Commercials Air Nationwide from April 9th (Thursday)
- Sanyo Foods Co., Ltd.'s flagship instant noodle brand, 'Sapporo Ichiban Shoyu Aji,' celebrates its 60th anniversary in 2026. To commemorate this milestone, new TV commercials featuring Masatoshi Hamada and Shinji Ono, who both declare themselves 'Shoyu Aji' lovers, will begin airing nationwide from April 9, 2026. The commercials showcase their genuine love for 'Sapporo Ichiban Shoyu Aji' through their personal favorite recipes.
- Source: PR Times
- Date: April 7, 2026
Direct answer
Sanyo Foods Co., Ltd.'s flagship instant noodle brand, 'Sapporo Ichiban Shoyu Aji,' celebrates its 60th anniversary in 2026. To commemorate this milestone, new TV commercials featuring Masatoshi Hamada and Shinji Ono, who both declare themselves 'Shoyu Aji' lovers, will begin airing nationwide from April 9, 2026. The commercials showcase their genuine love for 'Sapporo Ichiban Shoyu Aji' through their personal favorite recipes.
- Citation
- Masatoshi Hamada and Shinji Ono Reveal Their Favorite 'Sapporo Ichiban' Recipes! 'I've Always Loved Sapporo Ichiban.' New Spring TV Commercials Air Nationwide from April 9th (Thursday) (April 7, 2026), PR Times
- Source
- PR Times
- Date
- April 7, 2026
Sanyo Foods Co., Ltd.'s flagship instant noodle brand, 'Sapporo Ichiban Shoyu Aji,' celebrates its 60th anniversary in 2026. To commemorate this milestone, new TV commercials featuring Masatoshi Hamada and Shinji Ono, who both declare themselves 'Shoyu Aji' lovers, will begin airing nationwide from April 9, 2026. The commercials showcase their genuine love for 'Sapporo Ichiban Shoyu Aji' through their personal favorite recipes.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 13:00
- 🔍 Collected: April 7, 2026 at 04:30
- 🤖 AI Analyzed: April 21, 2026 at 01:13 (332h 43m after Collected)
This commercial series features individuals who genuinely love "Sapporo Ichiban" in their daily lives, showing real moments of cooking and eating, set to Kazuya Saito's famous song "Zutto Suki Datta."
It depicts the two personalities joyfully cooking and eating "Sapporo Ichiban Shoyu Aji" with their personal favorite recipes they always enjoy in their private lives. Please watch these commercials that fully convey their love for "Shoyu Aji"!
## New TV Commercials Overview
- Title: "Sapporo Ichiban I've Always Loved You. Hamada-san Shoyu Aji Version" (15 seconds)
"Sapporo Ichiban I've Always Loved You. Hamada-san Shoyu Aji Version 60th Anniversary" (15 seconds)
"Sapporo Ichiban I've Always Loved You. Ono-san Shoyu Aji Version" (15 seconds)
"Sapporo Ichiban I've Always Loved You. Ono-san Shoyu Aji Version 60th Anniversary" (15 seconds)
- Broadcast Start Date: April 9, 2026 (Thursday)
- Broadcast Area: Nationwide
- Performers: Masatoshi Hamada, Shinji Ono
- YouTube (CM / Making-of): https://youtu.be/1HD9Nw___5g
FAQ
What is the name of Sanyo Foods' flagship bagged noodle brand featured in the new commercials?
The flagship bagged noodle brand featured in the new commercials is Sapporo Ichiban Shoyu Aji, produced by Sanyo Foods Co., Ltd. based in Minato-ku, Tokyo.
Which two celebrities appear in the Sapporo Ichiban 60th anniversary TV commercials starting April 9, 2026?
Masatoshi Hamada and Shinji Ono appear in the Sapporo Ichiban 60th anniversary TV commercials that begin airing nationwide on April 9, 2026.
When will the new Sapporo Ichiban commercials titled 'I've Always Loved You' start airing nationwide?
The new Sapporo Ichiban commercials titled 'I've Always Loved You' will start airing nationwide on April 9, 2026, Thursday, to celebrate the brand's 60th anniversary.
What song is used in the background of the Sapporo Ichiban commercials featuring Hamada and Ono?
The Sapporo Ichiban commercials featuring Masatoshi Hamada and Shinji Ono use Kazuya Saito's famous song 'Zutto Suki Datta' as the background music.
How long are the individual Sapporo Ichiban TV commercials starring Hamada and Ono?
Each individual Sapporo Ichiban TV commercial starring Masatoshi Hamada or Shinji Ono is 15 seconds long, including both regular and 60th anniversary versions.