Setouchi Aroma Brand "Hime-Kagura" Celebrates 15th Anniversary, Opens Limited-Time Shop at Iyotetsu Takashimaya, Featuring Mother's Day Gifts and Pre-release of New "Cooling Gel"

Hime-Kagura, an aroma brand from Ehime Prefecture by Sanyo Kosan Co., Ltd. (headquartered in Matsuyama City), will open a limited-time shop at Iyotetsu Takashimaya 1F Cosmetics section special venue (Matsuyama City, Ehime Prefecture) from April 18, 2026, to May 1, 2026. The brand, established in 2011, marks its 15th anniversary. The shop will feature Mother's Day gift sets, including popular hand cream, lip balm, and handkerchief towels. Additionally, a new product, "Cooling Gel" (Silky Touch Cool Gel) with a Setouchi citrus scent, will be available for pre-sale from April 25, 2026, ahead of its official release at the end of April 2026. Mikyan-packaged hand cream sets will also be sold.