Sanrio Holds Its First Cultural Sustainability Event: A Classical Concert Featuring the Tokyo Symphony Orchestra on August 3 at Tokyo Metropolitan Theatre in Ikebukuro

Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Tomokuni Tsuji; hereinafter 'Sanrio') will hold its first cultural sustainability event, 'Sanrio Nakayoku Project ~ Minna Nakayoku Classical Concert 2026 ~', on Monday, August 3, 2026, at the Tokyo Metropolitan Theatre Concert Hall in Ikebukuro, Tokyo.

With the cooperation of the Tokyo Symphony Orchestra, this performance will deliver classical music that is familiar and accessible to children, through the rich sounds of a full orchestra. During parts of the performance, Sanrio characters including Hello Kitty will appear, adding a festive touch with music related to the characters. Additionally, as hands-on content to be enjoyed before and after the performance, workshops where participants can create characters alongside Sanrio designers, and a workshop to make musical instruments by reusing gashapon capsules, are planned.

This event was planned as an initiative contributing to Sanrio's materiality issues of 'Enhancing Well-Being' and 'Democratizing Creativity,' with the aim of providing children with the opportunity to experience authentic classical music. By inviting children from residential care facilities, the event will broaden the range of experiences for children in various situations and create opportunities for them to experience the joy of creation and expression. Ticket sales began today, June 10, and a portion of the ticket revenue will be donated through the Japanese Red Cross Society and organizations that support children.

Going forward, Sanrio will continue to develop cultural sustainability activities as part of the 'Sanrio Nakayoku Project.' Based on the corporate philosophy of 'Minna Nakayoku' (Getting Along with Everyone) and the vision 'One World, Connecting Smiles,' the company will promote sustainability activities.

Performance Overview

Performance Name: Sanrio Nakayoku Project ~ Minna Nakayoku Classical Concert 2026 ~

Date & Time: Monday, August 3, 2026. 1st Performance: Doors open 12:30 / Start 13:30. 2nd Performance: Doors open 16:00 / Start 17:00.

Venue: Tokyo Metropolitan Theatre, Concert Hall

Performers: Tokyo Symphony Orchestra, Sanrio Characters
Conductor: Shinpei Sasaki

Ticket Prices: Adult (high school students and above) 2,000 yen, Child (3 years old to junior high school students) 900 yen (tax included).

*Children under 3 years old can sit on a guardian's lap for free (one child per adult). A ticket is required if a seat is needed. *Children from 0 years old are admitted.

Ticket Sales Site: https://sanrio.site/sanrio_nakayoku_project_classical_concert (teket)

Inquiries: Minna Nakayoku Classical Concert 2026 Management Office (Three Light Co., Ltd.)
Mail: sustainability-event-info@threelight.co.jp

Program

Rossini: Overture to 'William Tell' - March of the Swiss Soldiers
Johann Strauss II: The Blue Danube
Hello Kitty
KAWAII FESTIVAL
Tchaikovsky: 'Trepak' from the ballet 'The Nutcracker'
Beethoven: Symphony No. 7, 1st Movement

*The performance will be approximately 1 hour long.

Tokyo Symphony Orchestra Profile

Founded in 1946 as the Toho Symphony Orchestra. It has won most of Japan's major music awards, including the Minister of Education Award. In partnership with Kawasaki City and Niigata City, it actively develops concerts and outreach programs, and its multifaceted activities such as 'Children's Subscription Concerts' and 'Asia Project' are also attracting attention. As the regular orchestra of the New National Theatre, it performs opera and ballet annually. It also holds numerous overseas performances, including at the Musikverein in Vienna. Its IT initiatives also lead the music world; in 2020, its live-streamed audience-free concert on Niconico Live was viewed by approximately 200,000 people, and in December 2022, it attracted attention for streaming a performance of Beethoven's Ninth Symphony using a record 45 cameras.
It is highly regarded as a leading force in the Japanese orchestra world alongside its third Music Director, Jonathan Nott. In Ongaku no Tomo magazine's 'Concert Best Ten,' its performance of 'Salome' was ranked 2nd in 2022, and 'Elektra' was ranked 1st in 2023. The third installment, 'Der Rosenkavalier,' in December 2024, also received great acclaim.
Lorenzo Viotti will become the fourth Music Director from April 2026.

Hands-on Content at the Venue

Creative Workshop with Sanrio Designers (Advance Application Required)

In the workshop 'CreativeDoor Presented by Sanrio,' where participants can try creating characters together with Sanrio designers, children from 1st to 6th grade can enjoy expressing themselves by expanding their ideas using words and materials as hints. This program will be held on an advance application basis for those who have concert tickets. Please see the ticket sales site for details.

Ticket Sales Site: https://sanrio.site/sanrio_nakayoku_project_classical_concert

In addition, as content that can be enjoyed without reservation, a workshop to make musical instruments by reusing gashapon capsules (in cooperation with the Bandai Namco Group) and an exhibition on Sanrio's sustainability activities will also be held.

About Sanrio's Sustainability

Sanrio's basic sustainability philosophy is 'Connecting the world with everyone's smiles ~Sustainability for Smiles~.' Based on the founding belief that 'people cannot live alone,' the company values the spirit of mutual caring, support, and helping each other. Going forward, through initiatives that support all people and society around the world, Sanrio will co-create smiles that continue to the next generation.

URL: https://corporate.sanrio.co.jp/sustainability/