San-X Corporation (headquartered in Chiyoda-ku, Tokyo) announces that Round1 Co., Ltd. (headquartered in Osaka, Osaka Prefecture) will hold a campaign in collaboration with 'Rilakkuma' at all Round1 stores. The campaign will run from July 21, 2026 (Tue) to October 18, 2026 (Sun).

Various events featuring Rilakkuma, such as collaboration menus, collaboration packs, and collaboration rooms, are prepared. Please enjoy them.

【Collaboration Event Overview】

'Rilakkuma x ROUND1 Collaboration Campaign'

Event Period: July 21, 2026 (Tue) to October 18, 2026 (Sun)

Venue: Round1 stores nationwide *Participating stores vary depending on the campaign.

▼Special Website for 'Rilakkuma x ROUND1 Collaboration Campaign'

URL: https://www.round1.co.jp/collaboration/rilakkuma/index.html

The content displayed may be changed without notice. Please understand in advance.

●Collaboration Menu

Collaboration menus will be sold at 93 bowling and karaoke stores nationwide, and collaboration popcorn, as well as drinks and ice cream that can be combined to create your own drink, will be sold at Spoccha attached stores.

Customers who order the target menu at each store will receive a collaboration menu limited novelty item as a gift.

*Note: At 5 stores without karaoke, drinks with collaboration menu limited novelty items will be sold.

●Collaboration Pack

Collaboration packs will be sold at 98 bowling stores, 93 karaoke stores, 55 Spoccha stores, 47 billiard stores, and 75 darts stores nationwide.

Customers who use the collaboration pack at each store will receive a collaboration pack limited novelty item as a gift.

●Collaboration Room

Collaboration rooms decorated with 'Rilakkuma' will be available at three stores: Itabashi, Umeda, and Yorokka Kasugai.

*Note: Only the Umeda store will be a special room commemorating the 10th anniversary of Chairoikoguma.

Customers who use the collaboration room will receive a collaboration pack limited novelty item as a gift.

●Bowling Exciter

At 98 bowling stores nationwide, the display performance of the bowling score display monitor can be changed to a collaboration version. Please enjoy it in combination with the use of the collaboration pack.

●Bowling Score Registration Campaign

A bowling score registration campaign will be held at 98 bowling stores nationwide.

Customers whose total score of two consecutive games is 170 pins or more for men, 140 pins or more for women, and 100 pins or more for elementary school students and below will receive one original card (total of 6 types) as a gift.

*Note: The campaign will end as soon as the prizes run out.

●Amusement

Collaboration prizes will appear at 100 amusement stores nationwide.

In addition, customers who continuously insert 500 yen or more into the target crane game will receive an A5 clear file (total of 1 type) as a gift.

*Note: The campaign will end as soon as the prizes run out.

●Rism Original Photo Frame

A special 'Rilakkuma' photo frame will appear at the Round1 original printing machines at 98 stores nationwide.

●SNS Campaign

A campaign to give away special goods will be held for those who follow and repost the corresponding posts from the official Round1 account.

Please check the official Round1 LIVE X account for details.

https://twitter.com/round1_fanevent

Please check the official Round1 website for details.

https://www.round1.co.jp/collaboration/rilakkuma/index.html

What is Rilakkuma?

A stuffed bear. Along with Korilakkuma and Kiiroitori, it has been taken care of in the home of OL Kaoru. It is unknown who is inside. Rilakkuma's main interest is in daily meals and snacks. Favorite foods are hotcakes, omelette rice, pudding, and dango. Chairoikoguma is a friend living in the honey forest.

▽See more details

https://www.san-x.co.jp/ja/characters/rilakkuma/

▽Official X of Rilakkuma

https://x.com/rilakkuma_gyr

Chairoikoguma is 10 years old in 2026! The 10th anniversary website is also open☆

In 2026, Chairoikoguma will be 10 years old! The Chairoikoguma 10th Anniversary Website commemorating the 10th anniversary is now open♪

The Chairoikoguma 10th Anniversary Website is a special site packed with information about the 10th anniversary, including a fortune-telling 'Today's Chairoikoguma' that can be challenged once a day, a history that looks back at the themes of Chairoikoguma so far, and an introduction to the 4-panel comic '#Koguma's Honey Forest Report'.

You can also get special wallpapers for the 10th anniversary, so please take a look!

The Chairoikoguma 10th Anniversary Website is here

https://www.san-x.co.jp/rilakkuma/chairoikoguma_10th_anniversary/

The official X of Chairoikoguma is here

https://x.com/Chairoikoguma_5?s=20

About San-X (https://www.san-x.co.jp/company/)

San-X continues to create over 1,000 100% original characters, including Rilakkuma, Sumikkogurashi, and Tarepanda, and delivers their mysterious charm to the world through original products, licensing businesses, various events and promotions, and videos. Although they look cute, they have a surreal humor that makes you smile, and they have a kindness that embraces and comforts your heart. San-X characters, who are not just cute, attract many people.

©2026 San-X Co., Ltd. All Rights Reserved.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン