新商品

Sumikko Appear in "Angel" and "Devil" Costumes! Sumikko Gurashi New Theme "Tenshi to Akuma no Shippozu"

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 3, 2026 7:00 PM ・ Updated Jul 8, 2026 7:40 PM ・ 9 min read ・ Source: PR TIMES

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Sumikko Appear in "Angel" and "Devil" Costumes! Sumikko Gurashi New Theme "Tenshi to Akuma no Shippozu" — Image: PR TIMES

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000868.000018631.html Distributor: PR TIMES
Published: Jul 3, 2026

San-X Co., Ltd. (Head Office: Chiyoda-ku, Tokyo) announces that new products from the Sumikko Gurashi "Tenshi to Akuma no Shippozu" theme, featuring Sumikko in "angel" and "devil" costumes, will be released nationwide at retailers and online shops starting in early August 2026.

"Shippozu" consists of "Ebiten no Shippo," "Ebi Fry no Shippo," and "Aji Fry no Shippo."

In this theme, a wide range of items such as stationery, sewn goods, and plush toys will be available, featuring "Shippozu" dressed in angel and devil costumes, allowing fans to enjoy their favorite designs.

~ Sumikko Gurashi "Tenshi to Akuma no Shippozu" Theme ~

One day, while thinking of new costumes for their idol activities,

the Shippozu came up with an idea.

The Sumikko helped them think of

lovely "angel" and cool "devil" costumes.

They were so charming, they couldn't decide which one to choose.

So, they decided to try both the angel and devil costumes!

Which Shippozu do you like best?

Example Items

You can view details about the Sumikko Gurashi "Tenshi to Akuma no Shippozu" theme on the following sites:

● Sumikko Gurashi Communication (Official Site) https://www.san-x.co.jp/ja/characters/sumikkogurashi/

● San-X Net Shop

https://shop.san-x.co.jp/

● Shop List (Products handled vary by store.)

https://www.san-x.co.jp/ja/shops/

~ Product Lineup (Partial) ~

・B6SP Notebook (¥715 each, tax included): Glitter cover

・Stickers (¥220 each, tax included)

・Mini Cloth Memo Pad (¥110 each, tax included): 2 types of inner pages, 60 sheets

・Fluffy Ballpoint Pen (¥1,650 each, tax included): Disposable

・Pass Case with Reel (¥1,980, tax included): Synthetic leather, with reel strap

・Drawstring Bag with Gusset (¥1,100, tax included): Aurora fabric, double drawstring type, with embroidered appliqué

・Pouch (¥2,200, tax included): Synthetic leather, with PVC window containing sequins, inner pocket

・Vanity Pouch (¥2,970, tax included): Aurora synthetic leather + synthetic leather, foil stamped, with mirror

・Plush Toy Pouch (¥2,420, tax included)

・Facial Cleansing Wristbands (¥1,760 each, tax included): Set of 2

・Plush Hair Clip Collection (¥1,100 each, tax included): 6 types in total

From the "Tenshi to Akuma no Shippozu" theme, plush toys of Sumikko wearing angel and devil costumes have been created!

・Angel Hanging Plush Toy (¥2,200 each, tax included)

・Devil Hanging Plush Toy (¥2,200 each, tax included)

・Sitting Plush Toy (¥1,650 each, tax included)

・Angel Collectible Plush Toy (¥2,750, tax included)

・Devil Collectible Plush Toy (¥2,750, tax included)

*Please note that some products may not be available at certain stores or may have different release dates. *Due to limited quantities, items may be sold out. *Release dates, designs, and specifications are subject to change or cancellation without notice. *The product images shown are of sample products used for photography and may differ from the actual product. *Online shops may have different product availability, shipping fees, and purchase conditions compared to physical stores.

We appreciate your understanding.

~ What are "Shippozu"? ~

Ebi Fry no Shippo invited Aji Fry no Shippo to form "Shippozu"!

With the Sumikko watching over them, Shippozu began their training camp to become food idols.

"Shippozu" Special Site is here ▽

https://www.san-x.co.jp/sumikko/shippos/

About Sumikko Gurashi

This character was born in 2012 with the keyword "It's nice to be here." The characters and stories, which are not just cute but also a little negative and surreal, have gained popularity among a wide range of people. When riding a train, the corner seats are filled first, and when going to a cafe, people want to secure a corner seat as much as possible... The Sumikko embody the feelings that many Japanese people have. ▼ Learn More https://www.san-x.co.jp/ja/characters/sumikkogurashi/

▼ Sumikko Gurashi Official X https://x.com/sumikko_335

About San-X (https://www.san-x.co.jp/company/) San-X has created over 1,000 100% original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, and delivers their unique charm to the world through original products, licensing business, various events and promotions, and video content. Their characters are cute in appearance, but have a surreal humor that makes you chuckle, and a gentleness that embraces and comforts your heart. San-X characters, which are more than just cute, attract many people.

FACT BOX

Source: PR TIMES
Category: 新商品

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase various 'Sumikkogurashi' merchandise from the 'Tenshi to Akuma na Shippos' theme, featuring characters dressed as angels and devils. Products include plush toys, stationery like notebooks and stickers, a vanity pouch, and wristbands, highlighting the dual-themed designs.

An illustration of 'Shippos' characters from 'Sumikkogurashi' dressed as angels and devils, with the theme title 'Tenshi to Akuma na Shippos' visible.
A collection of 'Sumikkogurashi' plush toys, a pink vanity pouch, sticker sheets, two pens, and two wristbands, all featuring characters in angel and devil outfits.
Two spiral notebooks featuring 'Sumikkogurashi' characters in angel and devil costumes, with the text '新形態' (New Form) at the top left.
Two sticker sheets with 'Sumikkogurashi' characters in angel and devil themes, labeled with 'キラキラ箔押し' (Sparkling Foil Stamping).
A variety of 'Sumikkogurashi' mini cross memos and B6SP notebooks, showcasing both angel and devil themed designs.

Editorial & Verification Standards

The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
Company names and tickers verified via registry (Registry/TWSE/Wikidata)
No speculation; nothing stated that is not in the source

Read the full editorial policy →

Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 7:00 PM — Distributor PR TIMES
Collected　Jul 3, 2026 10:34 AM
AI structured & analyzed　Jul 3, 2026 10:34 AM
Desk-reviewed & published　Jul 3, 2026 7:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000868.000018631.html

When was it published?

Jul 3, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Sumikko Appear in "Angel" and "Devil" Costumes! Sumikko Gurashi New Theme "Tenshi to Akuma no Shippozu"”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/san-x-co-jp/en/news/2026-07-03-%E3%81%A6%E3%82%93%E3%81%97-%E3%81%A8-%E3%81%82%E3%81%8F%E3%81%BE-%E3%81%AE%E8%A1%A3%E8%A3%85%E3%82%92%E8%BA%AB%E3%81%AB%E7%9D%80%E3%81%91%E3%81%9F%E3%81%99%E3%81%BF%E3%81%A3%E3%82%B3%E3%81%8C%E7%99%BB%E5%A0%B4-%E3%81%99%E3%81%BF%E3%81%A3%E3%82%B3%E3%81%90%E3%82%89%E3%81%97-%E6%96%B0%E3%83%86%E3%83%BC%E3%83%9E

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