First-Ever Nationwide Event! Enjoy Shopping with Sumikko Gurashi at the "Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~"

San-X Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) announces that the event "Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~," where visitors can enjoy shopping with Sumikko Gurashi, will be held for the first time nationwide at Keio Department Store Shinjuku Store, 7th Floor Main Exhibition Hall (1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo).

This event allows visitors to enjoy shopping with Sumikko Gurashi, with the characters dressed up as delicious-looking menu items to welcome everyone.

The venue will feature photo spots that will make you hungry, and a wide variety of limited-edition merchandise will be sold, offering a special, gourmet-like experience.

The event will be held for a limited time from July 17, 2026 (Fri) to July 30, 2026 (Thu). We look forward to your visit.

Welcome to Sumikko Restaurant♪

An event where you can enjoy shopping with Sumikko Gurashi☆

Sumikko characters dressed up as delicious-looking menu items will greet our Sumikko friends!

Sumikko Restaurant features photo spots that will surely make you hungry, and plenty of exclusive merchandise only available here!

Why not enjoy a full-course time with the Sumikko characters?

Savor a special, gourmet-like moment♪

"Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~"

Special Website▼

https://www.san-x.co.jp/special/sumikko_restaurant/

<Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~> Event Outline

Period: July 17, 2026 (Fri) - July 30, 2026 (Thu)

Hours: 10:00 - 20:00 (Last day closes at 17:00)

Venue: Keio Department Store Shinjuku Store, 7th Floor Main Exhibition Hall

160-8321 Tokyo, Shinjuku-ku, Nishi-Shinjuku 1-1-4

Admission Fee: Free

Inquiries: Navi Dial 0570-022-810 *Inquiries regarding the venue and event

Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~ [Official X]

https://x.com/SG__restaurant

(@SG__restaurant)

Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~ Event Details

《Sumikko Restaurant》

Sumikko characters dressed up as delicious-looking menu items will greet everyone♪

《Enjoy Special Menu Items》

This is a photo spot where you can take pictures with the Sumikko characters, feeling like you're part of a special menu☆

《Character Introduction》

We will introduce the Sumikko characters in the Sumikko Restaurant menu book☆

《Plushie Photo Corner》

There's also a dedicated corner for the popular "plushie photography"♪

Try taking cute photos with your favorite plush toys☆

Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~ Event Original Merchandise (Partial)

<Regarding the sale of event-limited plush toys>

From July 17 (Fri) to July 19 (Sun), for the first three days, sales of "event-limited plush toys" will be conducted via numbered entry tickets to alleviate congestion.

More details will be announced later on the official Keio Department Store website.

*From July 20 (Mon, holiday) onwards, free entry is generally planned, but entry may be restricted depending on the situation.

*Entry to other areas is free throughout the exhibition period.

*We ask for your understanding and cooperation with the staff's instructions. Entry may be refused if you do not follow the staff's instructions. Please understand this in advance.

- Tenori Plush Toys (¥1,870 each, tax included): 6 types in total

*Limit of 1 per person per type

- Atsumete Plush Toys (¥2,860 each, tax included): 5 types in total

*Limit of 1 per person per type

- Scene Plush Toy (Sumicci Plate, Yama) (¥4,620, tax included)

*Limit of 1 per person

- Tenori Plush Toy Set (Ajifurai no Shippo, Ebi Ten no Shippo) (¥3,080, tax included)

*Limit of 1 per person

- 21.5cm Plate (¥2,530, tax included)

- Heat-Resistant Glass Mug (¥2,310, tax included)

- Square Tin (with soda gummies) (¥880, tax included)

The lineup of merchandise will be updated on the special website at a later date. Please look forward to it♪

*Product images are for illustrative purposes only. Actual products may differ in design and specifications. *Some products are limited in quantity, so please forgive us if they are sold out. *Merchandise lineup may vary by venue. *Resale of products is strictly prohibited.

Purchase Bonus

During the event period, the first 100 customers each day who make a purchase of ¥6,000 (tax included) or more per receipt at the venue will receive one "Teaspoon (daily, 5 types in total)".

<Distribution Schedule>

Shirokuma: July 17 (Fri), July 22 (Wed), July 26 (Sun)

Penguin?: July 18 (Sat), July 23 (Thu), July 27 (Mon)

Tonkatsu: July 19 (Sun), July 28 (Tue)

Neko: July 20 (Mon, holiday), July 24 (Fri), July 29 (Wed)

Tokage: July 21 (Tue), July 25 (Sat), July 30 (Thu)

*Gifts are limited in quantity and will be distributed until supplies last. *Designs cannot be chosen. *Limit of 1 per person per day. *Only receipts from the same day are valid. *Receipts cannot be combined. *Images are for illustrative purposes. *Due to manufacturing process, minor scratches may occur. Please understand this in advance, and returns/exchanges for such reasons will not be accepted.

Sumikko Characters are Coming! Tokage is Coming! ~Commemorative Photo Session~

【Character Name】Tokage

【Appearance Date】July 25 (Sat)

【Time】111:30 - 213:30 - 315:30 - (30 groups per session)

【Location】Inside the Sumikko Gurashi Exhibition ~Meshiagare♪ Sumikko Restaurant~ venue

More details will be announced later on the official Keio Department Store website.

<Notes on the Event>

*This event is a merchandise sales event.

*Admission may be restricted due to congestion within the venue.

*The content of this event may be changed or canceled due to unforeseen circumstances.

About Sumikko Gurashi

Characters born in 2012 with the keyword "It's where I feel at ease." Their appeal lies not only in their cuteness but also in their slightly negative and surreal characters and stories, which have garnered popularity across a wide range of age groups. When riding the train, the corner seats fill up first, and when going to a cafe, people prefer to secure a corner seat... The Sumikko characters embody these feelings that many Japanese people have.

●Check SNS for the latest Sumikko Gurashi information!

Merchandise and event information updated regularly! ▼Sumikko Gurashi Tsushin (San-X Net) https://www.san-x.co.jp/ja/characters/sumikkogurashi/

▼Sumikko Gurashi Official X https://twitter.com/sumikko_335

About San-X (https://www.san-x.co.jp/company/)

San-X continues to create over 1,000 100% original characters such as Rilakkuma, Sumikko Gurashi, and Tarepanda, delivering their unique charm to the world through original products, licensing business, various events and promotions, and visual content. These characters, while cute in appearance, possess a subtle surreal humor and a gentle warmth that embraces the heart. San-X characters, with their appeal beyond mere cuteness, attract many people.